Mastering Sales Strategies to Overcome Gatekeepers and Boost Your Income

Today we are working fromThe Closers Pt 2, page 141 by Ben Gay III: Your Switchboard is Killing You.

Within the sales profession, numerous individuals are earning less than their true potential. Many find themselves living below the standard they could achieve, reflected in their clothing, dining choices, and even their mode of transportation. The primary culprit? A significant portion of potential sales meets an untimely demise before reaching you. This demise is orchestrated by the formidable Killer Switchboard, also recognized as the Guardian at the Gate. Gatekeepers, often known as executive assistants or receptionists, are entrusted with the responsibility of thwarting individuals like yourself from securing an audience with the ultimate decision-maker and keeper of the checkbook.

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