On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Thanh Mai, Co-Founder of Insight Vision Center Optometry and Partner at Optometry Corner and Eyecon Optometry. He is a trailblazing optometrist whose expertise in vision therapy, myopia management, and scleral contact lenses has set him apart in the field. Thanh shares his inspiring journey of carving out a thriving niche practice that excels in all three specialties, offering invaluable insights on growth and specialization. Whether you're exploring your own niche in optometry or simply love hearing about transformative success stories, this episode is packed with inspiration. 

Takeaways:

• Focus on specialization. Identify and concentrate on niche areas within your field. Specialization can set you apart from competitors and allow you to provide exceptional services.
• Be prepared to handle a variety of cases daily. Ensure that your team is flexible and skilled in multiple specializations to manage diverse patient needs effectively.
• Invest in building a strong, capable team. Your growth isn't just about increasing the number of staff, but bringing in skilled professionals who can contribute to your specialized services.
• It’s not about the volume of basic services, like selling glasses in this context, but about the quality and specialization of services offered. This approach can drive your business forward.
•  Use your specialized niche to expand into new locations. Maintain the quality and integrity of your specialties as you scale to ensure consistent service excellence.
• Implement systems and processes that support your specialized services. Continuous improvement and adherence to specialized practices can propel your business growth effectively.

Quote of the Show:

• “So there's right people, and then there's right seats. Are they on the bus and what seat should they be on the bus?” - Thanh Mai

Links:

• LinkedIn: https://www.linkedin.com/in/thanhmai2012/  
• Company website: https://www.insightvisionoc.com/thanh-mai/  
• Email: [email protected] 
• Facebook: https://www.facebook.com/thanh.mai.186 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 
• Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 
• Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 
• YouTube: https://youtu.be/oYJp_hfj5qA 

Transistor: https://buildingempires.live/episodes/building-a-legacy-in-eye-care-dan-schott-optometrists-building-empires-episode-017