This week on the podcast I am joined by Danait Berhe!

Danait is a brand and marketing strategist and the founder of The Asmara Agency. In this episode, Danait shares how she got started with branding, she breaks down what branding is vs. what we think it is, and she shares why your copy and messaging are so important!

Danait has so much goodness to share when it comes to elevating your yoga business and brand, so I hope that you enjoy this episode.

*This episode originally aired in the spring of 2021

This week on the podcast I am joined by Nancy Gerstein. Nancy is a yoga and meditation teacher, author, and the founder of Motivational Yoga, a practice that helps empower and clarify one's life decisions, goals, and results.

Her classes feed body and mind, encouraging students to make conscious choices about how they direct thoughts, energy, and focus to live the best life they can.

In this episode, Nancy and I dive into discussing how to plan and promote a workshop both in-person and online. Nancy shares her top tips for deciding your workshop idea, planning for your workshop, marketing your workshop, and then executing and delivering.

Enjoy!

*This episode originally aired in June 2021

This week on the podcast, I am joined by Michelle Knight. Michelle Knight is a branding and marketing strategist and founder of Brandmerry, where she helps female entrepreneurs create a captivating and money-making brand through the power of story!

Michelle has helped countless yoga teachers master their own stories to attract more long-term clients, and that's what we're diving into today!

Michelle shares how we can use storytelling on our websites, our bios, and our social media to help people get to know who we are and what we offer. She also shares how to decide what stories to tell, what boundaries to set when it comes to storytelling, how to repurpose your stories and content across multiple platforms, and much more.

Enjoy!

*This episode originally aired in July 2021

This week on the podcast I am joined by Angela Sealy. Angela is a fellow yoga teacher, web designer, brand strategist and the founder of Good Karma Works!

In this episode of the show, Angela shares how she went from teaching yoga to supporting yoga teachers and wellness entrepreneurs with their websites and businesses, what yoga teachers need to know about web design and branding, her top tips for DIYing your website and business, and how to know when to hire help and who to hire.

Enjoy! *This episode originally aired in August 2021

This week on the podcast, I am joined by Nate Guadagni. Nate is the founder of Bo Yoga®, an accessible blend of gentle yoga, qi gong (Chee Gong) and meditation. He is the inventor of the new Balance Bar prop; a flexible, padded lightweight staff which helps with balance, alignment and mobility making yoga safer and more approachable.

Nate Guadagni has taught yoga, qi gong and meditation full time for over thirteen years and has managed six successful wellness centers in three major US cities. On top of that, Nate is a business badass, and on this episode we talk about the importance of having an email list and how to grow your email subscribers to 1,000 or more engaged people!

On this episode, we talk about how to identify your target market, how to determine your irresistible gift for your audience, how to get people to sign up for your email list, creating great automated emails, how to choose an email software, and how to nurture your email list once people are on it. Nate shares how to decide how often to send email campaigns, what to include in your email newsletters, and much more. This episode is jam packed with information so make sure you have a pen and paper ready to take some notes!

Enjoy! *This episode originally aired in April 2018

This week on the podcast, I am joined by Kristie Nichol. Kristie is a 500-hour RYT and a registered CPA based in Canmore, Alberta. In this week's episode of the show, Kristie talks about how to get prepared for this year's tax season, as well as some of her top tips for getting organized and staying on top of your financials to help make tax season less of a burden. She also shares the importance of having a relationship with your finances and how working with an accountant, a bookkeeper, or using software can help you with this.

Enjoy!

In this episode:

• Transitioning from corporate finance to yoga instructing
• Exercising a gift for accounting in the world of yoga
• 2022 tax planning tips
• Keeping track of deductibles and receipts
• Using tax tech tools to automate your tax prep
• The benefits of choosing to pay attention to how money works in your business
• Keeping your business and personal accounts separate

Guest Links:

Website: knicholcpa.com

Instagram: https://www.instagram.com/shiftclarity/

Mentioned Links:

https://www.hubdoc.com

https://www.xero.com/us/

*This episode originally aired in January 2022

It's the most wonderful time of the year! As the end of 2022 approaches, it's time to sit down and reflect on the last year and to share what's to come in 2023. This is one of my favorite podcast traditions and I'm excited to share with you how 2022 went for me, including what it was like being on maternity leave, how work has shifted for me since having a baby, the juggling act of mothering and running a business, some of the highlights of 2022, as well as the the biggest challenges and struggles that I faced. I also look ahead to 2023 to share some of the plans I'm most excited about, as well as some big changes happening with the podcast and in my business.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

• Stats on the podcast in 2022
• Being on maternity leave and how work has shifted for me since having a baby
• Juggling between mothering and running a business
• The biggest struggles and challenges of the year
• Plans and changes for 2023

This week on the podcast I am joined by Claudia Azula. Claudia is a yoga teacher, best-selling author, and YouTuber. Claudia is passionate about the ways in which yoga helps with a lot more than just the body. She was born in Buenos Aires and teaches in English and Spanish. In this episode of the podcast, Claudia shares her journey with yoga and what inspired her to focus on teaching via YouTube and private classes, as well as her process for self-publishing her latest book, How to Have a Yoga Body. Claudia shares some of her top tips for anyone who is interested in teaching on YouTube or teaching private clients, as well as what she learned through writing her books and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

• Claudia's yoga story and background
• What inspired Claudia to become a yoga teacher and the type of classes she taught first
• Making videos on YouTube and focusing on private clients
• Claudia's tips for those who may be interested in making content on YouTube
• Tips for finding clients and learning to work one on one with people
• Discussing Claudia's book "How to Have a Yoga Body" and how it came into fruition
• The process of self-publishing a book

Guest links:

Website: https://www.claudiayoga.com/

This week on the podcast we are talking about yoga teacher resumes! We'll dive into why you need a resume and how a yoga resume is different from any other resume, as well as how to design an eye catching yoga resume, what to include on your resume, tips for setting yourself apart through your resume and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

• Why you still need a resume
• How a yoga resume differs from any other resume
• Designing an eye catching resume that stands out
• Skills and other relevant things to include in your resume
• Tips to set yourself apart from everyone else through your resume

This week on the podcast I am joined by Sarah Walton. Sarah is an intuitive business mentor and sales expert. She's the face of Sarah Uncut on YouTube and the voice behind the Game on Girlfriend Podcast. Her specialty is teaching heart-centered business owners how to make more money by selling with love and joy, and that's exactly what we're talking about on this episode! Sarah shares how to figure out how much money you want to make in your business and then how to reach the people you want to sell to, how to shift your view on selling to offering your services to those who need them, how to breakdown your story's around money so that you can bring more abundance in, as well as her top business lessons that she's learned in her career and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

• Sarah's backstory and how she ended up in her line of work
• Transitioning from a corporate job to a business mentor
• How we actually trust ourselves when trying to turn our ideas into something marketable
• Having a heart-centered perspective when offering something as a yoga teacher
• Knowing how to approach money, what to charge, what to accept, and more
• Tips for yoga teachers with little to no experience selling
• Knowing when to increase your prices