The Local Marketing Trends Podcast

Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'


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The failure point for incumbent businesses faced with a disruptive technology comes when they interpret it as being supportive of their existing business. Yet that's exactly how most media companies view the Internet. In this episode, Corey & Gordon turn to an expert, Jim Cutler, who describes how today's swipe-happy world has made traditional media's content look like gabby fluff.Stay in the loop with all things Borrell when you join our Research
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The Local Marketing Trends PodcastBy Gordon Borrell

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