The Local Marketing Trends Podcast

By Gordon Borrell

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs abou... more

4.3

2424 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Local Marketing Trends Podcast:

How many episodes does The Local Marketing Trends Podcast have?

The podcast currently has 141 episodes available.

The Local Marketing Trends Podcast episodes:

March 25, 2025 Patch Latches onto AI to Supercharge its Local Expansion
Eleven years old and profitable, Patch is reversing the trend of so-called news deserts. And it's using AI to supercharge its expansion efforts to tends of thousands of communities. This episode features an interview with Patch CEO Warren St. John, who describes how Patch has gone from delivering information for 1,900 sites to now offering information to 30,000 more.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
27min
March 03, 2025 Fatigued by Ads and Opinions, More Consumers Pony Up for Online Subscription 'Experience'
Have hypercharged opinions and rampant banner ads opened up an opportunity for online subscriptions? Recent reports by newspaper companies Gannett, Lee Enterprises, and The New York Times show increasing revenue from online consumers of news and information, and one New Zealand publisher is seeing remarkable success by scaling back ads, vastly improving the user experience and banning opinion columns. Corey & Gordon examine the issue and talk to Todd Scott, owner of New Zealand's National Business Review and developer of an innovative subscription platform called New Media Solution.
Stay in the loop with all things Borrell when you join our Research Alert Lists.
As always, thank you for listening. If you like the episode, leave us a review!

Want to join the conversation? Share your comments at borrellassociates.com/podcast.
...more
26min
February 17, 2025 Mythbusters Tackle Media's 'Heavy' Investments, Digital Unprofitability, and Reliance on 'Local' Audiences
In this mythbusters-styled episode, the hosts focus on three oft-stated facts: Many legacy media companies are investing heavily in digital; the unprofitability of digital products is curtailing their sales; and their core strength is tied to large audiences of local consumers. Gordon & Corey are joined by longtime sales expert Jim Brown, who helps dredge up the facts. Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
23min
February 03, 2025 How KSL.com Became a Local Media 'Phoenix'
Gordon & Corey see signs of Phoenix-style rebirth for a handful of media companies. These survivors have begun generating enough digital growth to completely offset declines in their legacy media businesses. The hosts identify three of them and focus on one -- KSL.com in Salt Lake City, operated by Deseret Digital Media. An interview with its key executive, Nate Hatch, reveals why the operation has been so successful. Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
25min
January 20, 2025 Whither Local TV? Checking in With Gray Media's Pat LaPlatney
With the ebbing of political ad dollars and cable retransmission fees, 2025 will likely be a lean year for TV broadcasters. In this episode, Gordon & Corey review the industry's woes, debate the survival strategies, and seek insights from the co-CEO of one of the nation's biggest local broadcasters, Gray Media.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
30min
January 06, 2025 The Dirty Little Secret to Exponential Growth in Sales
The hosts profess to know the secret to driving exponential growth in ad sales, but they've also witnessed an ugly problem associated with it: churn. The episode features an expert on the issue, who shares some scary numbers on that percentage of digital ad buyers that sign up, then disappear in short order.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
16min
December 09, 2024 What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)
Corey & Gordon uncover surprises from a Q4 survey of local advertisers. They discuss what's hot for 2025, and ponder why one form of print media continues to defy gravity. They look at the good, bad, and just plain ugly -- including how advertisers rate their local ad-sales reps on overall marketing expertise and digital savvy. Spoiler alert: That's the "ugly" part of their discussion.
Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
24min
November 25, 2024 Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'
The failure point for incumbent businesses faced with a disruptive technology comes when they interpret it as being supportive of their existing business. Yet that's exactly how most media companies view the Internet. In this episode, Corey & Gordon turn to an expert, Jim Cutler, who describes how today's swipe-happy world has made traditional media's content look like gabby fluff.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
26min
November 11, 2024 Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy
True to form, CTV and OTT advertising is a disruptive innovation that appeals more to a NEW set of would-be TV buyers -- smaller businesses. In this episode, media transformation expert Jim Wilson, who founded OTT platform Premion and is now president of Madhive, discusses what it takes to reach and serve businesses whose typical CTV buy is pretty small -- about $4,000. He also talks about his appointment to the board of Audacy, the radio company that has just emerged from bankruptcy. Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
23min
October 28, 2024 Why Dozens of Buyers Have Been Snapping Up Newspapers
Newspapers are still vanishing at a rate of one every three days, but this year more papers have actually been snapped up by willing buyers. In this episode, Gordon & Corey explore what's attracted 28 different buyers to acquire more than 300 titles so far this year. The show features an interview with Sara April, president of media brokerage firm Dirks, Van Essen, and April.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
30min

FAQs about The Local Marketing Trends Podcast:

How many episodes does The Local Marketing Trends Podcast have?

The podcast currently has 141 episodes available.

More shows like The Local Marketing Trends Podcast

WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,293 Listeners

Sales Gravy: Jeb Blount by Jeb Blount

Sales Gravy: Jeb Blount

560 Listeners

Motley Fool Money by The Motley Fool

Motley Fool Money

3,182 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,121 Listeners

The NPR Politics Podcast by NPR

The NPR Politics Podcast

25,753 Listeners

Pivot by New York Magazine

Pivot

8,534 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,297 Listeners

The Daily by The New York Times

The Daily

112,814 Listeners

Up First from NPR by NPR

Up First from NPR

56,200 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,521 Listeners

The Journal. by The Wall Street Journal & Gimlet

The Journal.

5,850 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

4,740 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,250 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

9,759 Listeners

The Headlines by The New York Times

The Headlines

389 Listeners