The Local Marketing Trends Podcast

By Gordon Borrell

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs abou... more

4.3

2525 ratings

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FAQs about The Local Marketing Trends Podcast:

How many episodes does The Local Marketing Trends Podcast have?

The podcast currently has 148 episodes available.

The Local Marketing Trends Podcast episodes:

July 28, 2025 Sinclair's Rob Weisbord, on the Future of Local TV Stations
Rob Weisbord, Sinclair's President & COO of Local Media, weighs in on how the nation's second-largest operator of TV stations is investing in the future. The episode kicks off a series of interviews with media executives asking how they intent to compete with the likes of Google, Spotify, Hulu, Facebook, Amazon, and others who annually invest billions in R&D. Stay in the loop with all things Borrell when you join our Research
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As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
25min
July 14, 2025 Matt Britton Discusses How 'Generation AI' Will Change the Media
Thinking about AI brings back the old drinking-from-a-firehose analogy. But podcast guest Matt Britton, who's just published "Generation AI," has a simple suggestion. Corey & Gordon seize on a single word from the interview that sums what needs to STOP if we want to unlock the potential of AI. Britton's book can be accessed at https://generationai.bot/Stay in the loop with all things Borrell when you join our Research
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As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
27min
June 30, 2025 Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging
The outdoor advertising industry is the only legacy media that's been emboldened by internet, continuing to grow while competing media shrink. Hosts Gordon & Corey explore the possibility that the outdoor advertising industry might leverage its digital signage to compete with the local news industry. They bring on outdoor industry consultant Kevin Gephart to pick his brains what's next for outdoor. Stay in the loop with all things Borrell when you join our Research
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As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
24min
June 16, 2025 Local Advertising is Sold, Not Bought . . . But Not for Long
SMBs are becoming more savvy about advertising. That leads Gordon & Corey to predict the rise of DIY platforms and the fliping of the longtime notion that local advertising is sold, not bought. While the prospect seems scary for publishers, business-transformation expert Kiran Paranjpe from Lineup systems offers a unique perspective on how they might actually benefit. In an interview with Gordon, he suggests local media companies should be the ones offering DIY.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
25min
May 23, 2025 2 Big Rocks Headed for the Local Advertising Pond
Two big things are about to ripple the $150 billion local advertising pond. But Corey & Gordon acknowledge completely ignoring them in their newly released annual missive on the state of local advertising. Was it an oversight, or is there something else behind the omission? The podcast features an interview with Allison Schiff, managing editor of AdExchanger, who offers her thoughts on the speed of one of the approaching comets.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
21min
May 12, 2025 Jeff Warshaw's 'Alpha' Vision For Radio: Stop Cutting, Start Hiring
Jeff Warshaw doesn't plan to participate in radio's "race to the bottom." The CEO of Connoisseur Media just bought Alpha Media, expanding Connoisseur from 11 stations to 218. It's a move that bucks the industry trend to lay off people and cut budgets -- particularly because of what Warshaw says about his plans to hire and invest even more. In an interview, Jeff responds to Gordon's question, "Did you miss the news that radio is dying?"Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
23min
April 28, 2025 TV's Been Promising ATSC 3.0, But Where Is It?
Local broadcasters are pinning hopes on NextGenTV reviving their industry. But more than a decade after the first tests of ATSC 3.0 standards, consumer adoption remains stalled below 10%. Co-hosts Corey and Gordon see a maze of hurdles and take their skepticism to Madeleine Nolan, president of the ATSC: The Broadcast Standards Organization, seeking answers.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
26min
March 25, 2025 Patch Latches onto AI to Supercharge its Local Expansion
Eleven years old and profitable, Patch is reversing the trend of so-called news deserts. And it's using AI to supercharge its expansion efforts to tends of thousands of communities. This episode features an interview with Patch CEO Warren St. John, who describes how Patch has gone from delivering information for 1,900 sites to now offering information to 30,000 more.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
27min
March 03, 2025 Fatigued by Ads and Opinions, More Consumers Pony Up for Online Subscription 'Experience'
Have hypercharged opinions and rampant banner ads opened up an opportunity for online subscriptions? Recent reports by newspaper companies Gannett, Lee Enterprises, and The New York Times show increasing revenue from online consumers of news and information, and one New Zealand publisher is seeing remarkable success by scaling back ads, vastly improving the user experience and banning opinion columns. Corey & Gordon examine the issue and talk to Todd Scott, owner of New Zealand's National Business Review and developer of an innovative subscription platform called New Media Solution.
Stay in the loop with all things Borrell when you join our Research Alert Lists.
As always, thank you for listening. If you like the episode, leave us a review!

Want to join the conversation? Share your comments at borrellassociates.com/podcast.
...more
26min
February 17, 2025 Mythbusters Tackle Media's 'Heavy' Investments, Digital Unprofitability, and Reliance on 'Local' Audiences
In this mythbusters-styled episode, the hosts focus on three oft-stated facts: Many legacy media companies are investing heavily in digital; the unprofitability of digital products is curtailing their sales; and their core strength is tied to large audiences of local consumers. Gordon & Corey are joined by longtime sales expert Jim Brown, who helps dredge up the facts. Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
23min

FAQs about The Local Marketing Trends Podcast:

How many episodes does The Local Marketing Trends Podcast have?

The podcast currently has 148 episodes available.

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