The Local Marketing Trends Podcast

By Gordon Borrell

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs abou... more

4.3

2424 ratings

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FAQs about The Local Marketing Trends Podcast:

How many episodes does The Local Marketing Trends Podcast have?

The podcast currently has 141 episodes available.

The Local Marketing Trends Podcast episodes:

December 26, 2023 We Come Bearing Gifts: Another Windfall for Local Media on the Horizon
Episode 110 hinted about a potential windfall for news organizations next year. That podcast broke a record for downloads. Gordon & Corey theorize that the reason is the message represented hope for a beleaguered industry. In this episode, Corey channels Debbie Downer while Gordon uncovers yet another ray of hope from a Deloitte consultant: a goldmine that Generative AI engines will likely pay to access news archives.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
19min
December 11, 2023 News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
Register for our December 12 webinar HERE.
Thank you to this episode's sponsors:
Rate Optics by Revenue Analutics and SEPBO
Stay in the loop with all things Borrell when you join our Research Alert Lists.
As always, thank you for listening. If you like the episode, leave us a review!

Want to join the conversation? Share your comments at borrellassociates.com/podcast.
...more
26min
November 27, 2023 What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets
Register for the webinar here: https://register.gotowebinar.com/register/2040197036826794329
Catch past episodes from Corey's Local Marketing Minute here: https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=0YLBoWIPR0zSPraA
Stay in the loop with all things Borrell when you join our Research Alert Lists.
As always, thank you for listening. If you like the episode, leave us a review!

Want to join the conversation? Share your comments at borrellassociates.com/podcast.
...more
22min
November 13, 2023 As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?
More media companies are selling SaaS marketing tools, which begs the question, are machines replacing sales reps? For answers, our hosts turn to longtime SMB marketing expert Gordon Henry, the Chief Strategy Officer for thryv. Henry discusses recent growth in thryv's SaaS client base, and, oh yeah, the company's other business -- publish 1,000 yellow pages books. Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
28min
October 30, 2023 Wondering About the Profitability of Digital Sales
Traditional media companies that also sell digital advertising have seen gross profit margins slip over the past decade. Could digital sales be a drag? Gordon & Corey offer preview of the intriguing questions being asked of CFOs in an attempt to gauge just how profitable digital sales might be. They also turn to an expert on digital expenses, Todd Handy, the CRO of SEBPO, who identifies areas where margins can be improved.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
18min
October 23, 2023 Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google
Stay in the loop with all things Borrell when you join our Research Alert Lists.
As always, thank you for listening. If you like the episode, leave us a review!

Want to join the conversation? Share your comments at borrellassociates.com/podcast.
...more
38min
October 02, 2023 Why 2024 is Likely to Be a Windfall Year for OTT Sales
Corey & Gordon hear a rumbling in the pipeline for OTT sales and turn to the "Superwoman of OTT," Pooja Midha, for her perspective. Midha, the EVP and GM at Comcast's advertising division, Effectv, unveils new research that leads her to be "extremely bullish" on OTT.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
27min
September 18, 2023 Is Traditional Media Really Poised for a 'Comeback' in 2024?
Corey returns from a monthlong hiatus for the big reveal: his local advertising outlook. All signs look good headed into the holidays. As for 2024, there's a surprise (the good kind) for traditional media. Corey discusses his forecasts, and Gordon gets a gut check from an executive of one of the largest local ad agencies in the nation, Rob Mudd from Mudd Advertising in Cedar Falls, Iowa.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
27min
September 04, 2023 Uh-Oh. The Deer Have the Guns
Local businesses have grown smarter about marketing over the past five years -- a lot smarter. Instead of relying on ad-sales reps to guide them, many have hired their own marketing managers and have become familiar with industry mechanics. In short, the deer have the guns. In this episode, Gordon is joined by guest co-host Taryn Tatarinowicz, who delivers evidence of how frustrated advertisers have become with less-than-savvy sales reps. The remedy? The duo offers a few creative ways to attack the issue.Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
22min
August 21, 2023 Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead
With Corey "gone dark" to compile ad-spending updates, Stephanie Garfrerick from Revenue Analytics joins the show as guest co-host. A longtime listener, Steph offers her assessment of the last five episodes on Artificial Intelligence and comes to her own conclusions. This final episode in our summerlong series offers practical suggestions on what those in the media, advertising, and marketing industries should be doing right now. (Spoiler alert: Gordon admits to cloning himself and lists a few sites where listeners can try it out.)Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
...more
26min

FAQs about The Local Marketing Trends Podcast:

How many episodes does The Local Marketing Trends Podcast have?

The podcast currently has 141 episodes available.

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