The E.W. Scripps Co. has survived 150 years by making all the right moves. Recently, those "right moves" included shedding its iconic newspaper and radio brands. So, what next? In this episode, CEO Adam Symson talks about whether he foresees an advertising rebound in the 2nd half of 2023, how it's important to stay focused amid all the distractions, and what's on the horizon for Scripps. Corey & Gordon offer their critique. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

In the second episode of a six-part series designed to get you smart on A.I., Gordon & Corey assess some practical uses for email copy and video commercials. With the help of the Waymark CEO Alex Persky-Stern, they learn that flaws in AI can be what leads to a sale. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

If you feel overwhelmed by the latest phantasmagoria -- Artificial Intelligence -- Corey & Gordon have the remedy. Give them your ear over the summer, and they'll get you smart fast by interviewing the best, the brightest, and the most influential in the field of A.I. The first of six podcasts features Kate Scott-Dawkins, Global President of Business Intelligence for Group M. In this episode, she describes how, unbeknownst to many, A.I. already drives half of all advertising. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

Twenty years ago, Knight Ridder had $3 billion in annual revenue, a 19% operating margin, and a relentless determination to conquer the digital world. It was the second-largest newspaper company in the U.S. and perhaps the most focused on building a digital empire, even moving its headquarters to Silicon Valley. Within a few years, everything fell apart. In this episode, Gordon & Corey ask the man at the helm, Tony Ridder, why all the right moves never paid off. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

While everyone races toward niche local content, many seem to have forgotten the most-demanded content of all. From GenZ to Boomers, this topic is at the top of everybody's daily list. Gordon & Corey explore why everybody talks about the weather, but nobody seems to do anything about it. The podcast features an interview with weather advertising expert Justin Tuggle from The Weather Co. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

An influencer who calls himself Antenna Man is calling out companies such as Nexstar, Sinclair, TEGNA, and iHeart, amassing a quarter-million YouTube followers. This episode features an interview with the notorious Antenna Man. Despite the fact that he's urging investors, "please do not fund these multibillion-dollar" companies and claims that radio conglomerates are "almost bleeding the industry dry," Gordon & Corey discover that he's actually a nice guy with a valid point. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

Digital focus hasn't been a hallmark of Saga Communications. Among publicly held radio broadcasters, Saga has been at the bottom of the heap in digital revenue. But something has changed, and the company's stunningly successful digital experiment in Tennessee is being rolled out to other markets. In this episode, Gordon & Corey interview the new CEO, Chris Forgy, to learn how Saga will change under his leadership. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

Corey interviews three media-savvy students from the University of Miami who say they and their GenZ friends do, indeed, check local news regularly. And you might be surprised to learn which media outlet has snared their attention by pushing stories out on social channels like Instagram. In this episode, the 20-somethings offer frank advice to media companies trying to reach them. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

Seems like everybody is selling the same digital marketing products. And that makes them low-margin commodities. Gordon & Corey wonder if it's time for media companies to go back to doing what they do best -- selling higher-margin O&O inventory. They get some insight from omnichannel marketing expert Oliver Jacob, president of Frequence. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

Local publishers stand to lose more than $4 billion in annual revenue if third-party cookies disappear, but Corey and Gordon aren't buying the sky-is-falling mentality. The podcast features an interview with two executives from a media consortium that has launched a project that could solve the cookie issue altogether. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.