What's the preferred medium when it comes to business communications?  What's the top choice of advertisers when purchasing ads?  What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest?   Email!  This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the business of marketing and advertising.  Kurtis Barton, the executive in charge of strategy at Voice Media Group, agrees that an email address is valuable, but offers insights on how applying a little extra effort can make email addresses exponentially more valuable.

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