This year is ending with a lot of uncertainty, but Gordon & Corey aren't fuzzy at all on what 2023 will look like. Wrapping up a survey of thousands of local ad buyers and on the eve of issuing their local advertising forecast, the hosts offer a peek at the ups and downs they expect for the new year. The podcast also features an interview with Spectrio's Jimmy Hunt, who's tapping into a new and innovative form of OTT that could be insulated from any downturn in ad spending. Stay in the loop with all things Borrell when you join our Research

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Could the phase-out of 3rd party cookies turn into a comeback for local print and broadcast media? Longtime media and advertising executive Shawn Riegsecker thinks so. Not one to pull punches, the founder and CEO of Basis (formerly Centro) says media made every mistake in the book dealing with the Internet for the past 20 years. But they now have the opportunity to turn tables on the tech giants. Corey & Gordon offer their insights on Riegsecker's vision. Stay in the loop with all things Borrell when you join our Research

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Local B2B publishing remains a print-centric business without all the pain and suffering. In fact, it's experiencing just the opposite -- growth in print circulation and ad revenue. In this episode, Gordon and Corey explore why. The podcast features an interview with the president of Arkansas' biggest business publisher and board member of the industry's trade association, the Alliance of Area Business Publishers. Stay in the loop with all things Borrell when you join our Research

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The Great Geographic Dispersion under way. Small cities are getting bigger, and big ones smaller. And that should greatly benefit local media, according to The Washington Post's Ethan Selzer, our guest for this episode. Selzer offers a long-term view of the media industry -- newspapers in particular -- as the pandemic subsides. Stay in the loop with all things Borrell when you join our Research

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Stories about Gannett selling or shuttering newspapers and laying off hundreds of staffers have dominated the headlines. So how can the nation's largest newspaper company survive the next decade? This episode poses that question to CEO Mike Reed, who offers his vision for what Gannett will look like in 2032. Stay in the loop with all things Borrell when you join our Research

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In this episode, Gordon & Corey turn to one of the most influential executives in the media industry and ask, "How will radio survive the next decade?" iHeart CEO Bob Pittman offers his perspective on how radio will remain unique over the next 10 years, whether its dependence on advertising revenue might need to change, and whether we should be calling it "radio" at all. This is the seventh in a summer-long series of podcasts asking CEOs for their long-term vision of the media industry. Stay in the loop with all things Borrell when you join our Research

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How will out-of-home advertising fare in the coming metaverse? Clear Channel CEO Scott Wells offers his vision. He talks about the role of 3D, AR, and VR, and addresses the question, "Because Outdoor can now deliver real-time messages, is the industry getting into the news business?" This is the sixth in a series of interviews asking industry CEOs the question, "What's your vision for 2032?" Stay in the loop with all things Borrell when you join our Research

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The 10-year-challenge series continues with the top executive at Hearst Television offering his vision on what 2032 looks like for the industry. Keying off Hearst's 135 years in the business, Jordan Wertlieb sees TV stations' success depending on one key thing -- and it's not technology or distribution. Gordon & Corey offer their usual pithy assessment. Stay in the loop with all things Borrell when you join our Research

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Gordon & Corey issue the 10-year challenge to David Chavern, CEO of the newspaper industry's trade association, News Media Alliance. Chavern posits that while the printed version of today's newspapers may be smaller, their audiences are larger than ever. By 2032, newsroom staffs will be larger and their largest revenue stream won't be advertising. This is the fourth in a summerlong series asking CEOs what their industry looks like a decade from now. Stay in the loop with all things Borrell when you join our Research

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With OTT already siphoning money from radio & TV budgets, is local broadcast media about to suffer its most troublesome decade? In this episode, Gordon & Corey take their summerlong "10-year challenge" question -- what does 2032 look like to you? -- to Curtis LeGeyt, the dynamic, new CEO of the National Association of Broadcasters. Stay in the loop with all things Borrell when you join our Research

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