The Local Marketing Trends Podcast

Episode 96: Why 'All the Right Moves' Didn't Guarantee Knight Ridder's Digital Success


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Twenty years ago, Knight Ridder had $3 billion in annual revenue, a 19% operating margin, and a relentless determination to conquer the digital world. It was the second-largest newspaper company in the U.S. and perhaps the most focused on building a digital empire, even moving its headquarters to Silicon Valley. Within a few years, everything fell apart. In this episode, Gordon & Corey ask the man at the helm, Tony Ridder, why all the right moves never paid off. Stay in the loop with all things Borrell when you join our Research
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The Local Marketing Trends PodcastBy Gordon Borrell

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