Fresh back from a broadcasting conference in New York, Gordon interviews one of the featured speakers, station owner DuJuan McCoy. Operating two virtual TV channels in Indianapolis, McCoy discusses how his stations produce twice as much local video content and have accumulated a far broader online audience than other stations. Even Corey is impressed. Stay in the loop with all things Borrell when you join our Research

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Demand has mushroomed for marketing graduates as local businesses clamor for someone to take over all their "owned" media pages. Who are these youngsters, and how will they influence advertising decisions? In this episode, Gordon & Corey talk to a marketing professor and two of his students -- 20-somethings who aren't all that familiar with radio or newspapers or the name of the local TV station. Stay in the loop with all things Borrell when you join our Research

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Car dealers are big wheels in the local advertising world, but things sure have gotten wonky. New and used cars are flying off the lots, leaving dealers feeling as though they don't need to advertise at all. Corey and Gordon explore the phenomenon, interviewing leading car-marketing expert, John Fitzpatrick, from Force Marketing. Stay in the loop with all things Borrell when you join our Research

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The pandemic certainly threw things in a tizzy, but that's only part of the reason the advertising industry can't seem to recruit enough replacements to fill it's 50,000-strong army of sales reps. Corey & Gordon dive into some new findings that may explain the problem, then talk with a master recruiter, Robert Hawthorne, about how companies are overcoming the issue. Stay in the loop with all things Borrell when you join our Research

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Google and Facebook have cracked the do-it-yourself code for local advertisers. Does that mean the days of the local ad-sales rep are numbered? Corey and Gordon dive into recent survey data, then turn to a DIY platform export, Rosie O'Meara from GroundTruth, for answers. Stay in the loop with all things Borrell when you join our Research

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Over two decades, well-funded attempts to create hyperlocal news sites have collapsed. But not Patch. In its 14th year, Patch boasts 25 million users across 1,100 local sites, with six consecutive years of double-digit revenue growth and profitability. The company also has a new growth-minded CEO ... which has Corey & Gordon wondering what's next. The podcast features an interview with Warren St. John, the former New York Times reporter who is president of Patch. Stay in the loop with all things Borrell when you join our Research

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Mushrooming demand for marketing services has been met with squashing skepticism about profitability. In fact, many see things like reselling SEM or SEO as loss leaders. This episode goes to the front lines by bringing in Daryl Hively from digital services provider Guarantee Digital as a guest co-host. Could markups really be as high as 200%? Gordon drills Daryl on pricing strategies and where the biggest profits lie.

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COVID-19 drove an influx of digital-only newspaper subscriptions -- many from young adults -- and breathed new life into the struggling newspaper industry. Second-quarter financial results showed many bright spots. Could the industry be turning a corner? In this episode Gordon & Corey check the industry's vital signs and talk with Mike Reed, chairman and CEO of the nation's largest newspaper company, Gannett.

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Radio groups have been reporting stellar results for digital sales in the first half of 2021. Could the industry have finally gotten its digital mojo? Hosts Gordon & Corey discuss the five-year turnaround, and how one company has become the radio industry's North Star. This podcast features an interview with Bill Wilson, CEO of Townsquare Media. Stay in the loop with all things Borrell when you join our Research

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When it comes to dealing with sales reps, email is the preferred method -- even when consummating the "buy." So you'd think sellers would be email aces. Au contraire, say Corey & Gordon. And they have proof. This episode features Borrell's director of client development, Taryn Tatarinowicz, who reels off a handful of comments from frustrated ad buyers. Stay in the loop with all things Borrell when you join our Research

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