Radio officially turned 100 last year, but can it survive the next 10? Corey & Gordon explore radio's challenges but discover something remarkable: It's morphing and beginning to distance itself ever so slightly from the word "radio." The episode features an interview with Radio Advertising Bureau CEO and President Erica Farber, who offers a broader view (think "audio") of an industry that's actually growing. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

Corey and Gordon explore a fascinating survey revealing exactly when local marketers expect a return to normalcy. It's an important inflection point that's likely to unleash tightly coiled ad budgets, the hosts believe. This episode also features an interview with Evvnt Chairman Peter Newton, who discusses how the events business may be forever transformed by the pandemic. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

Faced with an advertising crisis, many local media companies pivoted in a new direction that may foretell their future. In this episode, Corey & Gordon take a look at how one trade association blazed a very different path for broadcast and print media in 2020 that has them working together and finding support from communities they serve. It features an interview with Nancy Lane, a former publisher and now CEO of the Local Media Association.

Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

As more viewers turn to on-demand programming and advertisers shift dollars to targeted media, how much trouble are local broadcasters really in? Corey & Gordon discuss the headwinds and advantages local TV faces. The podcast features an interview with Emily Barr, 2020's Broadcaster of the Year and Graham Media's CEO, who offers her thoughts on what TV needs to do to survive. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

In this last episode of the season, Corey & Gordon assemble a few colleagues around the hearth for a healthy look back at 2020. They recall how the year started with a standing-room-only Local Advertising Conference in Miami, then morphed quickly into panic, lockdowns, and a lot of pivoting. The episode even includes a holiday song that's, well, as chaotic and off-tune as the year. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

What's the fate of local newspapers? Do local TV stations face the same issues headed into the new year? Our penultimate podcast of 2020 features an interview with Donald Graham, chairman of Graham Holdings and former publisher of The Washington Post. Graham reflects on what led to the decision to sell the paper in 2013 after eight decades of family ownership, and what lessons today's print and broadcast media might learn from Bezos' handling of The Post. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

The nation's largest survey of local advertisers is in, and hosts Gordon & Corey are all agog over the key findings. Episode 35 also features what the hosts claim will be the soundtrack for the first quarter of 2021. Listen closely! Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

After five decades in the media business and three as one of the industry's most popular sales trainers, Jim Doyle is easing into retirement. Consider this podcast a sort of "exit interview" with the guy who knows advertising sales inside and out. He discusses what's changed about the business since his first days as a sales rep, what hasn't changed, and the "magic wand" he'd like to wave to fix the media-sales process. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

Gordon & Corey discuss new research pegging the burgeoning Content Marketing industry at a whopping $63 billion. As more businesses develop their own channels, they're finding a growing need to feed the "news" monster. Julia Campbell, GM of The Branded Content Project, join the hosts for a lively discussion on where it's all headed. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.

Corey dives into a recent survey of 225 local ad agencies and finds that their deepening love affair with OTT is being financed by their tried and true longtime lover -- broadcast TV. The podcast has Gordon & Corey poring through key findings, including how agencies feel the pandemic has changed the effectiveness of certain types of media. Stay in the loop with all things Borrell when you join our Research

Alert Lists.

As always, thank you for listening. If you like the episode, leave us a

review! 

Want to join the conversation? Share your comments at

borrellassociates.com/podcast.