Almost half of the 5,500 digital agencies in the U.S. are run by media companies, but they're struggling to grow beyond being boutique shops. In this episode, Gordon & Corey preview a new report examining how some agencies have been able to scale operations and embark on a path to become the dominant local agency. The podcast features an interview with Tom Cheli, CEO of Frequence, which contributed 27 months of sales data that led to the analysis. Stay in the loop with all things Borrell when you join our Research

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In this final episode of the series, Corey & Gordon review the lessons learned from failed agencies and ones that are thriving, then turn their attention to the future. Corey's got his own take on what things look like in the 2030s, but Gordon gets a little more radical on a "last man standing" theory. Stay in the loop with all things Borrell when you join our Research

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In this second episode of a three-part series, Gordon & Corey ruminate on a few spectacular agency failures from the past but shift focus quickly to success stories. Featured in this episode are interviews with Steven Goldstein from Hubbard Radio's 2060 Digital, Kyle Wirick from Adams Publishing Group's The High Road Agency, and Jason Holmes, who cultivated his own firm, Thrive Fuel, from the ashes of a burned-out agency once run by a newspaper. Stay in the loop with all things Borrell when you join our Research

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Digital agencies are all the rage, but not all survive. In this episode, Gordon & Corey embark on the first of a three-part series exploring the phenomenon. Episode 48 interviews three executives from newspaper and TV companies whose agencies failed. They include Mark Poss from Big Fish Works in Red Wing, Minnesota; Chris Edwards from Fusion Farm in Cedar Rapids; and Dan Easton from Advocate Digital Media in Victoria, Texas. They all succeeded initially. But everything unraveled after each made a critical decision. Stay in the loop with all things Borrell when you join our Research

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You'll want to silence your phone for this episode (unless, of course, you're listening on your smartphone). Corey and Gordon explore the phenomenon of distractions and what opportunities they hold for the advertising and marketing world. The podcast features an interview with award-winning journalist Maggie Jackson, author of "Distracted: Reclaiming Our Focus in a World of Lost Attention" Stay in the loop with all things Borrell when you join our Research

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Nexstar Media Group owns one of the nation's largest local digital operations, with 122 local websites, 316 mobile apps and more than $200 million in digital revenue last year. But it underwent a major reorganization in late 2020, shutting down its separate digital venture and jettisoning unprofitable products. So, where's the company headed in 2021? This episode features an interview with Karen Brophy, a former Hearst newspaper executive who was tapped recently as president of Nexstar's digital division. Stay in the loop with all things Borrell when you join our Research

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Sure, everybody is buying SEM and SEO and needs help managing their Facebook pages. But local businesses are pretty much handling that on their own. So why try to get all up in their stuff and take it over? This episode examines the profitability of handling digital services for SMBs, and checks in with sales expert Adam Burnham from AffinityX, who hasn't always been in sync with the opinion of at least one co-host. Stay in the loop with all things Borrell when you join our Research

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While a lot of people were hand-wringing their way through 2020, the world changed in big and little ways. Corey and Gordon talk about one of the most unnoticed shifts -- what happened to one of the biggest drivers of advertising, U.S. Retail Sales. Stay in the loop with all things Borrell when you join our Research

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With the dust settled, a clearer picture of 2021 is emerging. Corey lays out his forecast for local advertising and notes a major shift in businesses from "retention" mode to acquiring new customers this year. Will that strengthen mass media like TV and newspapers? Stay in the loop with all things Borrell when you join our Research

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Fire up your favorite note-taking software before you listen to this episode. Corey & Gordon throw out a lot of statistics as they take the pulse of the 45% of businesses that are buying streaming-video advertising. They discover a smoking gun in one set of stats that points directly to one type of ad-buyer that seems most attracted to video marketing. Stay in the loop with all things Borrell when you join our Research

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