In this episode, Gordon & Corey turn to one of the most influential executives in the media industry and ask, "How will radio survive the next decade?"  iHeart CEO Bob Pittman offers his perspective on how radio will remain unique over the next 10 years, whether its dependence on advertising revenue might need to change, and whether we should be calling it "radio" at all.  This is the seventh in a summer-long series of podcasts asking CEOs for their long-term vision of the media industry. Stay in the loop with all things Borrell when you join our Research
Alert Lists.

As always, thank you for listening. If you like the episode, leave us a
review! 

Want to join the conversation? Share your comments at
borrellassociates.com/podcast.

In this episode, Gordon & Corey turn to one of the most influential executives in the media industry and ask, "How will radio survive the next decade?" iHeart CEO Bob Pittman offers his perspective on how radio will remain unique over the next 10 years, whether its dependence on advertising revenue might need to change, and whether we should be calling it "radio" at all. This is the seventh in a summer-long series of podcasts asking CEOs for their long-term vision of the media industry. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

In this episode, Gordon &amp; Corey turn to one of the most influential executives in the media industry and ask, "How will radio survive the next decade?"  iHeart CEO Bob Pittman offers his perspective on how radio will remain unique over the next 10 years, whether its dependence on advertising revenue might need to change, and whether we should be calling it "radio" at all.  This is the seventh in a summer-long series of podcasts asking CEOs for their long-term vision of the media industry. Stay in the loop with all things Borrell when you join our Research
Alert Lists.

As always, thank you for listening. If you like the episode, leave us a
review!&nbsp;

Want to join the conversation? Share your comments at
borrellassociates.com/podcast.

Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

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Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032

Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032

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