MATCH B2B INSIGHTS

MATCH B2B INSIGHTS

By MATCH B2B INSIGHTSBusinessEducation
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MATCH B2B INSIGHTS episodes

  • Designing Your Trust Architecture: LinkedIn for B2B Growth

    Learn why the debate between founder profiles and company pages is a false choice and how to build a trust architecture that drives B2B revenue. The team shares strategies for extracting expert knowledge from busy executives to transform LinkedIn into a cohesive go-to-market infrastructure.

    16 min
  • Escaping the LinkedIn Engagement Graveyard

    Learn how to transform social media signals into a revenue engine by avoiding the Engagement Graveyard. This episode breaks down a four-level signal classification framework and explains how to use diagnostic questions to transition from comments to booked meetings.

    13 min
  • The 1.2% Reach Trap: Building a B2B Revenue Engine on LinkedIn
    Most Israeli B2B companies aren’t failing on LinkedIn because they don’t post enough—they’re failing because they’ve built activity instead of a revenue engine. In this debut episode of MATCH B2B Insights, Benny Fluman, Daniel Weiss, and Brian Newman deconstruct the "1.2% Reach Trap" and explain why your company page is likely a follow-up vacuum.
    Learn the five deadly mistakes of B2B LinkedIn strategy, the reality of $22k CAC for international market entry, and how a cybersecurity firm generated nine qualified enterprise calls in 14 days by shifting from "safe" content to strategic tension.
    What we cover:
    • The 1.2% Reach Trap: Why followers don't equal pipeline.
    • The 5 Deadly Mistakes: From Pitch-Slapping to Silo Syndrome.
    • Signal Intelligence: Using AI to classify buyers, not just write posts.
    • The 6-Month GTM System: Moving from infrastructure to compounding revenue.
      • Ready to stop the pipeline leaks? Listen in.
      10 min
    • The 17% Rule: Transforming LinkedIn Into a Revenue Engine

      Learn how to navigate the modern B2B buyer’s journey where customers spend only 17% of their time with potential suppliers. This episode outlines a five-block weekly operating system for scaling founder insights, engaging prospects through pain resonance, and converting social signals into CRM-tracked pipeline.

      12 min
    • Stripe’s Secret: Activation Before Price

      We unpack how Stripe kept premium pricing by reducing friction elsewhere, using fast activation and time-to-proof to create evidence before buyers could default to price objections. The conversation explores the shift from sell-then-implement to activate, prove, expand, and what international B2B teams can learn from that model at scale.

      11 min
    • Healthy.io’s Kidney Test GTM Playbook

      This episode breaks down how Healthy.io turned an FDA-cleared at-home kidney screening test into a clinical workflow that routes patients into care, not just a standalone result. It also examines why the company sold to payers who absorb the cost of missed CKD, and what it takes to execute that kind of enterprise healthcare motion at scale.

      12 min
    • Orca’s Agentless Edge: Faster Cloud Security Buy-In

      We break down how Orca’s agentless cloud security model lowers friction, speeds up time to first insight, and makes it easier for a single champion to start the buying process. The episode also explores why that simple onboarding motion becomes a real go-to-market advantage, helping teams reduce internal inertia and set up cleaner expansion.

      9 min

    About MATCH B2B INSIGHTS

    From the publisher's feed

    “The Pain Advantage” cuts through the noise of the B2B world and exposes what truly drives decision-making in global enterprises: business pain, personal risk, and the kind of messaging that actually moves revenue.