Matt Atchity, a multimedia powerhouse with over 20 years of experience shaping the entertainment industry, is celebrated for his transformative role as Editor-in-Chief of Rotten Tomatoes. During his tenure, he established the Tomatometer rating system as the definitive metric for movie criticism. Beyond Rotten Tomatoes, Atchity has produced acclaimed content across platforms such as Moviefone and TYT Network. His deep understanding of audience dynamics and innovative drive has cemented his status as a leading authority in engaging viewers in the digital age, making his insights invaluable for creators, studios, and fans alike.

At Rotten Tomatoes, Matt led a decade-long charge that elevated the site to household name status, pioneering TV reviews and expanding its industry influence. Additionally, he co-founded and co-hosted "What the Flick!?" with Ben Mankiewicz and Cenk Uygur, marking it as the inaugural spinoff show on the TYT network.

Now, Matt Atchity has transitioned to a new chapter in his career, joining forces with his uncle Ken Atchity at Story Merchant - a company that represents and assists storytellers (writers, authors) in getting their stories published or adapted for film and television. Drawing on his extensive background and industry expertise, Matt brings a wealth of knowledge to the company's ventures in Hollywood. His strategic insights, honed from years at Rotten Tomatoes and other prominent platforms, promise to enrich Story Merchant's creative endeavors and expand its footprint in the entertainment landscape. Matt's shift to collaborate with Ken Atchity reflects his ongoing commitment to innovation and storytelling, ensuring his contributions continue to resonate across the industry.

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