Matt Bontrager, founder of TrueBooks, opens up about his journey from UNLV graduate to headlining a successful accounting firm projected to pull in $4 million this year. We chat about how networking, often overshadowed by academic achievements, became the cornerstone of Matt's career leap—from landing that crucial job at Deloitte to building a specialized business for real estate investors. We uncover how his early bonds and fraternity experiences provided professional leverage, illustrating how pivotal connections can be in shaping one's career path.

Transitioning from a stable W2 job to launching an innovative accounting firm didn't happen overnight. Matt shares the strategic risks and decisions that propelled TrueBooks into a thriving enterprise, highlighting the significance of complementary skills in partnerships. His collaboration with Ryan Pineda, leveraging Ryan's sales prowess, was instrumental in scaling the business. We explore the nuances of maintaining quality amid rapid growth and nurturing company culture, especially in a remote setup, while reflecting on the challenges and victories of scaling a business amid an evolving economic landscape.

As we wrap up, the conversation shifts to balancing personal and professional brands, especially in today's digitally charged world. Matt entertains us with insights on keeping accounting engaging and authentic, and how personality differences can affect client relationships. We also tackle the complex world of real estate tax strategies, revealing how savvy tax planning can turn potential pitfalls into financial victories for investors. With a nod to future aspirations for TrueBooks, Matt candidly shares his thoughts on navigating business partnerships and the impacts of potential legislative changes on tax services.

CHAPTERS 

(00:00) - Escaping the Drift

(07:29) - Growing a Successful Accounting Firm

(13:01) - Building a Strong Company Culture

(20:27) - Navigating Personality Differences in Business

(31:09) - Balancing Personal and Professional Brand

(34:23) - Real Estate Tax Strategies for Investors

(39:34) - Strategic Business Planning for Future Success

(48:29) - Show Appreciation and Engagement

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💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space.

➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full-service title and escrow company.

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🎧 Stream The Escaping The Drift Podcast with John Gafford Episode here:

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