Joining me this week On The Virg is  manager/producer Matt Wallace. He describes the important of music artist's  owning their catalog. He describes all the processes he uses to help his artists achieve the best possible business situation for them in this ever changing world of the music industry. Matt shares some amazing stories of rap artist Jelly Roll, and how they have patiently built an amazing following and success in this new model, Plus we cover his love for all music genres, golf, and who would be in his favorite foursome.