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What’s Your Gratitude Budget? (Most Businesses Don’t Have One)

This Maven Monday, Brandon asks a question most business owners have never considered — and it might change how you grow in 2026:

What if the most profitable move in your business has nothing to do with advertising… and everything to do with something you already have?

In a week when everyone else is thinking about gratitude at home, Brandon turns the lens toward your business and challenges a blind spot that drains margin, momentum, and morale in companies of every size.

Inside this episode, he unpacks:

• A surprising factor that quietly separates the most profitable companies from everyone else
• Why your marketing plan might be missing its highest-ROI line item
• A simple shift that can strengthen trust, increase loyalty, and energize your team

This episode will give you a perspective most leaders overlook… and can’t afford to ignore.

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a text

Short-form video isn’t just for influencers anymore.

If you run a service-based business, ignoring it might be the most expensive mistake you make in 2026.

In this Maven Monday, Brandon and Caleb break down a surprising shift that’s quietly reshaping how real customers search, choose, and trust local businesses.

This isn’t about trends, dances, or overnight fame. It’s about a simple strategy business owners can use to get seen, get remembered, and get picked… without spending more on ads.

Inside this episode:
 • Why short-form video suddenly matters for every local business
 • The overlooked reason your competitors are getting found faster
 • How small, scrappy videos can outperform polished campaigns

If you’ve ever wondered how to show up online without feeling salesy or silly, this conversation will point you in the right direction — and help you step into a huge opportunity before the crowd catches on.

#MavenMarketingPodcast #ShortFormVideo #SmallBusinessMarketing #MarketingPlan2026

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a text

If your business feels heavy lately (more stress, less spark) this episode might be the reset you need.

Brandon and Caleb are back together for a Maven Monday conversation on restoring joy to your business and rebuilding the energy that made you start it in the first place.

They share three practical moves any leader can make to shift the atmosphere, re-engage their people, and build a team that actually wants to win again.

No buzzwords. No kumbaya. Just clear steps to bring purpose and positivity back to work — for you and your team.

Inside this episode:
 • The leadership habit that kills negativity fast
 • How to build gravity around your company vision
 • What to do when the wrong people are pulling you down

If you’ve been craving clarity, energy, and momentum again... start here.

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: /frankandmavenmarketing
TikTok: /frankandmaven
LinkedIn: /frank-and-maven

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a text

Most business owners want more leads NOW.

But what if the real secret to growth isn’t found in a lead form... it’s found in the long game?

In this Maven Monday, Brandon sits down with longtime friend and business owner of The Window Source of Atlanta, Tyler Smith, to unpack what happened when he stopped chasing today’s customer and started building tomorrow’s.

Eighteen months later, his results speak for themselves. But the real story is how it feels to lead a business that’s known, trusted, and growing faster than ever.

It’s not about luck. It’s not about a new tactic.

It’s about what shifts when your brand starts working for you instead of the other way around.

If you’ve ever wondered what faith in the process really looks like, this one’s for you.

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: /frankandmavenmarketing
TikTok: /frankandmaven
LinkedIn: /frank-and-maven

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a text

You don’t need a new ad, a bigger budget, or a better system to grow.

You might just need to look around the room.

Because sometimes, the breakthrough your business needs doesn’t come from a strategy meeting or a marketing plan, it comes from a conversation.

In this solo Maven Monday, Brandon slows things down to talk about something that costs nothing, compounds over time, and changes everything about how your team shows up.

It’s not a leadership framework.

It’s not a culture hack.

It’s something older and truer than all of that.

Because before you build the brand, you build the people who build the brand.

If you’ve been wondering how to spark energy in your team, recover trust, or reconnect with the heart behind your business, this episode will remind you where to start and how to multiply what’s already good.

#Leadership #TeamCulture #SmallBusinessGrowth #MavenMarketingPodcast #Entrepreneurship #EmployeeEngagement

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: /frankandmavenmarketing
TikTok: /frankandmaven
LinkedIn: /frank-and-maven

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a text

If you’ve ever told yourself, “I’ll get healthy when work slows down,” this episode might change your timeline.

In this Maven Monday, Brandon sits down with Jeremiah Dalton (investor, husband, father of three, and host of Long Island Legends) to unpack how a radical health reset transformed his energy, confidence, and profitability.

We’re not handing you a fad diet or a hero montage. We’re exploring the few levers Jeremiah pulled that turned burnout into momentum—and why they compound in business.

Inside this episode:
The breaking point that forced Jeremiah to rethink what “success” really means.
How small, repeatable habits built the discipline.
Why confidence doesn’t come from affirmations.
What happens when you start saying no to the wrong things in life and work.

This isn’t a fitness story. It’s a reminder that the habits you build in private are the ones that decide your results in public.

Watch more from Jeremiah on Long Island Legends. youtube.com/@LongIslandLegends

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: /frankandmavenmarketing
TikTok: /frankandmaven
LinkedIn: /frank-and-maven

Host: Brandon Welch
Co-Host: Kyle DeVries
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a text

Sales isn’t the problem. Focus is.

If your sales team is following the process but still missing the mark, this episode will hit home.

Brandon sits down with sales coach Ian Nix to uncover why most salespeople lose deals, and how to fix it without becoming “that” pushy salesperson.

They unpack three quiet killers of sales performance that cost businesses thousands every month and how to replace them with simple, customer-first conversations that close more deals with less pressure. Inside this episode:

• Quoting before understanding
• Pushing the quote
• Quoting and hoping

If your marketing’s working but your closing ratio isn’t, this episode might change everything.

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: /frankandmavenmarketing
TikTok: /frankandmaven
LinkedIn: /frank-and-maven
Host: Brandon Welch
Co-Host: Kyle DeVries
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

 #SalesTraining #SalesProcess #ClosingRate #SmallBusinessGrowth #MarketingPodcast #CustomerExperience #MavenMethod

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a text

If your ads are running, your SEO guy is paid, and your phone still isn’t ringing — this one’s for you.

Brandon and Caleb break down the five biggest reasons businesses disappear from Google and how the rules of search have quietly changed.

From AI Overviews to Local Service Ads, Google Maps, and organic SEO, this episode reveals where your marketing dollars are leaking and how to plug the holes fast. Inside this episode:

• What Google’s new AI Overviews mean for local business visibility
• The overlooked ranking factors in LSA and Maps
• Why your ads aren’t showing (and how to fix it)
• The new kind of content Google actually rewards

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: /frankandmavenmarketing 
TikTok: /frankandmaven
LinkedIn: /frank-and-maven  

Host: Brandon Welch
Co-Host: Kyle DeVries
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a text

Are YouTube ads finally better than TV for building a local brand, or is broadcast still king when you need daily reach and real frequency? 🤔

Brandon sits down with Kyle to unpack what we’re seeing across millions in ad spend: CPMs, skip rates, watch time, and the one factor that keeps TV (often) ahead for “tomorrow marketing.” 

We also cover when YouTube does win—and how to plug it into a media plan without wasting budget.

What you’ll learn:

• TV vs YouTube: real CPMs we’re seeing (and why cheap CPMs can still be expensive)
• The skip problem: average watch time on 15s and 30s—and what that means for brand lift
• Why predictable frequency beats random impressions for becoming a household name
• When to allocate ~10% to YouTube (and when not to)
• Why OTT/CTV CPMs look pretty but rarely pencil out for small/local brands

If you’re trying to pick the best top-of-funnel media for 0–$100M businesses, this episode will save you money (and a few headaches).

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: /frankandmavenmarketing 
TikTok: /frankandmaven
LinkedIn: /frank-and-maven  

Host: Brandon Welch
Co-Host: Kyle DeVries
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a text

Radio advertising: dead relic of the past, or secret weapon hiding in plain sight?
We tested the hype, the hate, and the hard numbers, without picking a side.
This episode dives into what most marketers miss about audio, how to tell if your brand should even touch radio, and the one buying mistake that quietly kills campaigns.
In this episode:

• The media metric that can flip your budget math
• “Targeting” vs. being remembered
• The brain quirk audio exploits (and how to script for it)
• A simple station plan most reps won’t pitch you

Curious whether radio belongs in your mix, or how to make it pay back faster? Hit play.

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a