Maven Marketing with Brandon Welch

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Most TV ads fail before the customer ever hears the message.

Not because the business is bad. Not because TV “doesn’t work.” But because modern audiences are distracted, multitasking, scrolling, cooking dinner, or barely paying attention at all.

In this episode, Brandon breaks down two simple tests that can completely change the effectiveness of your broadcast advertising and help your commercials cut through the noise in a world where attention is harder to earn than ever.

If you’re spending money on TV, video, or tomorrow marketing campaigns, this conversation will challenge the way you think about what people actually remember… and what they never notice in the first place.

#TVAdvertising #BroadcastAdvertising #SmallBusinessMarketing #MarketingStrategy #AdCreative #SmallBusinessGrowth #BusinessGrowth #MavenMonday #MavenMarketingPodcast #FrankAndMaven #MarketingAdvice #MarketingPodcast #Entrepreneurship #SmallBusiness #LocalAdvertising

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
Facebook: https://www.facebook.com/frankandmaven
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Big results rarely happen in a single moment. They’re earned long before anyone notices.

In this episode, Brandon and Caleb unpack a story that sounds almost unbelievable at first: a local business generating massive demand in just one day. But instead of pointing to a shortcut or a lucky break, they walk through what was happening behind the scenes long before that moment ever arrived.

This conversation is a reminder that growth doesn’t follow your timeline; it follows patterns, seasons, and consistency. And if you’ve ever questioned whether the steady, often unexciting work is worth it… this one will challenge how you think about timing, patience, and what actually drives big outcomes.

If you’re in a season where results feel slow, and you’re tempted to pull back... this episode might reframe everything.

#MarketingStrategy #SmallBusinessGrowth #BrandBuilding #ConsistencyWins #BusinessGrowth #LeadGeneration #MarketingThatWorks #EntrepreneurMindset #PlayTheLongGame #CustomerTrust

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
Facebook: https://www.facebook.com/frankandmaven
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Most business owners are looking for the wrong signals.

They watch for obvious wins… wait for clear feedback… and assume silence means nothing is happening.

But what if that’s exactly backwards?

In this episode, Brandon and Caleb challenge one of the biggest misconceptions in advertising, and share a perspective that might make you rethink what “working” actually looks like.

If you’ve ever felt unsure, impatient, or tempted to change things too early… this one will hit close to home.

Because the signals are there.

You just might not be seeing them the right way.

#MarketingStrategy #AdvertisingTips #AdCreative #DigitalMarketing #BrandBuilding #MarketingAdvice #SmallBusinessMarketing #AdFatigue #MarketingPodcast #BusinessGrowth

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
Facebook: https://www.facebook.com/frankandmaven
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

If you’ve ever looked at your calendar and thought, “I don’t want to deal with that client today…” this conversation is for you.

Not all growth feels the same.

Some customers energize your team, strengthen your culture, and make the work better. Others… just aren’t quite the right fit.

In this episode, Brandon and Caleb explore a simple but powerful idea: who you work with shapes everything.

If your business is growing but things feel heavier than they should…
If you’ve ever wondered how to create more consistency, clarity, and alignment…

This Maven Monday will challenge how you think about saying yes—and why the businesses that grow best aren’t the ones that take everything… but the ones that choose carefully.

#BusinessGrowth #Entrepreneurship #ClientExperience #MarketingStrategy #SmallBusiness #Leadership #BusinessTips #CompanyCulture #EntrepreneurLife #MarketingPodcast

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
Facebook: https://www.facebook.com/frankandmaven
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

If your ads feel stale… It’s easy to assume people are just ignoring you.

So you switch it up. New creative. New message. New campaign.

But what if the problem isn’t your ad… it’s when you’re changing it?

In this Maven Monday episode, Brandon and Caleb break down one of the most misunderstood questions in marketing: how often should you actually change your ads? And more importantly, what happens when you change them too soon… or not soon enough.

Because the truth is, most business owners don’t have an ad problem; they have a timing and repetition problem.

If you’ve ever wondered:

“Are people tired of my ads?”
“Am I running this too long?”
“Or did I pull it too early?”

This episode will help you think about advertising the right way, so you stop guessing and start getting more out of every dollar you spend.

#MarketingStrategy #AdvertisingTips #AdCreative #DigitalMarketing #BrandBuilding #MarketingAdvice #SmallBusinessMarketing #AdFatigue #MarketingPodcast #BusinessGrowth

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
Facebook: https://www.facebook.com/frankandmaven
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

What if you asked your kids how you’re doing… and actually listened?

In this special Maven Monday episode, Brandon sits down with his most honest critic (and most important audience) for a conversation that has nothing to do with marketing and everything to do with what actually matters.

Because behind every growing business, every late night, and every big goal… there are people at home experiencing the version of you that’s left over.

This episode is a reminder that success isn’t just measured in revenue or growth. It’s measured in how you show up when the workday is over.

It’s a little different. A little more personal. And maybe exactly what you didn’t know you needed to hear this week.

Because the most important feedback you’ll ever get… probably isn’t coming from your customers.

#Leadership #Fatherhood #WorkLifeBalance #EntrepreneurLife #SmallBusiness #FamilyFirst #PersonalGrowth #BusinessOwner #LifeLessons #MavenMarketingPodcast

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
Facebook: https://www.facebook.com/frankandmaven
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Anna Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

You post the job. The applications come in. But the people raising their hands just don’t feel like the right fit.

If you’ve ever wondered why the talent you’re attracting doesn’t match the company you’re trying to build, this episode will challenge the way you think about recruiting.

In this Maven Monday conversation, Caleb looks at hiring through a different lens—one that most businesses overlook. The way your company shows up in the marketplace doesn’t just influence customers. It quietly shapes the kind of people who want to work for you, too.

Because by the time someone finds your job posting, they’ve already formed an opinion about your company… whether you meant to send that signal or not.

If you’re growing your team, frustrated with the quality of applicants, or trying to build a workplace that attracts great people naturally, this episode will help you see the hiring process in a completely different way.

Sometimes the problem isn’t the job listing.

It’s everything that happens before it.

#Hiring #Recruiting #TeamBuilding #Leadership #SmallBusiness #CompanyCulture #EmployerBrand #BusinessGrowth #Entrepreneurship #TalentAcquisition #HiringTips #BuildYourTeam #WorkplaceCulture #BusinessLeadership #MavenMarketingPodcast

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
Facebook: https://www.facebook.com/frankandmaven
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

They rarely show up looking like distractions. They don’t wave a red flag or present themselves as a problem. Instead, they show up looking sharp (like a new opportunity, a new platform, a new strategy, or a new partnership).

And the truth is… most of them aren’t bad ideas.

They’re just not the thing that actually moves your business forward.

In this Maven Monday episode, Caleb Agee explores a powerful concept from the book Essentialism by Greg McKeown and what it means for leaders and business owners who feel constantly busy but still pulled away from the work that matters most.

Inside this episode, you'll learn:

• How to spot distractions in disguise
• Understand the hidden cost of saying yes
• How to take back control of where your time and energy went

If you’ve ever felt like your calendar is full but your progress feels slow… this episode is for you.

Because sometimes the most powerful move you can make in business isn’t doing more. It’s learning when to say no.

#Entrepreneurship #BusinessCoaching #Essentialism #Leadership #Productivity #BusinessGrowth #SmallBusiness #SayingNo #MavenMarketingPodcast

Purchase your copy of Essentialism by Greg McKeown here: https://www.amazon.com/Essentialism-Planner-90-Day-Guide-Accomplishing/dp/0593578414[…]id=1773153846&s=books&sprefix=essen%2Cstripbooks%2C149&sr=1-2

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
Facebook: https://www.facebook.com/frankandmaven
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

AI is here. It’s embedded in your workflow. But it might be sabotaging your voice.

In today’s fast-paced digital landscape, authenticity isn’t optional — it’s everything. Whether you're a business owner navigating rapid growth or a leader communicating in moments that matter, the words you use directly impact your credibility, influence, and trust.

On this episode of the Maven Marketing Podcast, Brandon Welch and award-winning filmmaker and AI strategist Carter break down the subtle (and not-so-subtle) giveaways that instantly expose AI-written content — from stock phrases and corporate tone drift to perfectly balanced sentences and the infamous em dash.

And yes… we used AI to help write this description.

You can probably tell.

That’s kind of the point.

Because here’s the truth:

AI’s job is to blend in. Your job is to stand out.

If your messaging feels overly polished, overly safe, or strangely symmetrical, you may be losing the very thing that makes people lean in — your humanity.

Want help cleaning it up?

Email [email protected] and we will send you a copy of Carter's AI-cleanup prompt designed to eliminate the most common robotic giveaways from your writing.

Check out Carter's latest film, and request it at a theater near you! https://www.youtube.com/watch?v=ZxT7ymrUwz8

#MavenMonday #MavenMarketingPodcast #AuthenticLeadership #HumanFirst #MarketingStrategy #BrandVoice #ContentMarketing #AIinMarketing #LeadershipCommunication #StandOut #DigitalMarketing #EntrepreneurLife #CreativeStrategy #Copywriting #FrankAndMaven

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
Facebook: https://www.facebook.com/frankandmaven
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

If you’ve ever looked at your revenue and wondered how much slipped through the cracks after that first call, this episode is for you.

In this Maven Monday conversation, Brandon tackles one of the most expensive blind spots in small business: inconsistent follow-up. Because most salespeople don’t struggle with skill, they struggle with identity, confidence, and clarity.

Why does follow-up feel awkward?
Why do good people hesitate to reach back out?
And why do so many businesses leave serious money on the table after doing all the hard work to generate the lead?

This episode challenges the way you think about sales, leadership, and responsibility. It’s not about being pushy. It’s not about scripts. It’s about building a culture where following up isn’t uncomfortable; it’s natural.

If you lead a sales team, manage revenue, or simply want to stop wasting opportunities you’ve already paid for, this one will make you rethink what’s really happening after the first touchpoint.

#Sales #FollowUp #SalesLeadership #SmallBusiness #BusinessGrowth #LeadGeneration #SalesTraining #RevenueGrowth

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
Facebook: https://www.facebook.com/frankandmaven
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a