Maven Marketing with Brandon Welch

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Are YouTube ads finally better than TV for building a local brand, or is broadcast still king when you need daily reach and real frequency? 🤔

Brandon sits down with Kyle to unpack what we’re seeing across millions in ad spend: CPMs, skip rates, watch time, and the one factor that keeps TV (often) ahead for “tomorrow marketing.” 

We also cover when YouTube does win—and how to plug it into a media plan without wasting budget.

What you’ll learn:

• TV vs YouTube: real CPMs we’re seeing (and why cheap CPMs can still be expensive)
• The skip problem: average watch time on 15s and 30s—and what that means for brand lift
• Why predictable frequency beats random impressions for becoming a household name
• When to allocate ~10% to YouTube (and when not to)
• Why OTT/CTV CPMs look pretty but rarely pencil out for small/local brands

If you’re trying to pick the best top-of-funnel media for 0–$100M businesses, this episode will save you money (and a few headaches).

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: /frankandmavenmarketing 
TikTok: /frankandmaven
LinkedIn: /frank-and-maven  

Host: Brandon Welch
Co-Host: Kyle DeVries
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Radio advertising: dead relic of the past, or secret weapon hiding in plain sight?
We tested the hype, the hate, and the hard numbers, without picking a side.
This episode dives into what most marketers miss about audio, how to tell if your brand should even touch radio, and the one buying mistake that quietly kills campaigns.
In this episode:

• The media metric that can flip your budget math
• “Targeting” vs. being remembered
• The brain quirk audio exploits (and how to script for it)
• A simple station plan most reps won’t pitch you

Curious whether radio belongs in your mix, or how to make it pay back faster? Hit play.

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Most businesses think they have a “sales process.” Spoiler: they don’t. 

And it’s costing them thousands in wasted ad spend and lost customers.

In this episode, Brandon and Caleb dig into the real reason leads slip through the cracks and what you can do—without spending a single extra dollar—to plug the leaks. 

What you’ll hear:

• The common mistakes almost every business makes
• Why “weak leads” aren’t really weak
• The simple shifts that make your marketing instantly more profitable

If you’ve ever wondered why your phones are ringing but sales still feel slow, this is the conversation you need to hear.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Is it fall? Is it summer? Doesn’t matter, planning season is here, and the shiny objects are coming (AI, OTT, YouTube). 

Brandon & Caleb zoom out and lock you into the three pillars that never change—so your plan works no matter which media fad shows up.

The framework:

• Strategy → Message → Media (in that order, always)
• Build each for three customer types: Today, Tomorrow, Yesterday

In this episode you’ll get:

• Today customers: How to win the finish line with Price, Speed, Hassle 
• Message that converts now: Speak to needs, pains, hopes, fears + give a clear next step.
• Media that matches intent: Where buyers are right now 
• Tomorrow customers: The 60–70% budget play—commitment, quality, relationships.
• Media that compounds: Buy daily repetition with the same audience 
• Yesterday customers: Keep the tribe warm with added value, support, and swag. Referrals don’t happen by accident.

Do this today: Fill a 3×3 grid: rows = Today/Tomorrow/Yesterday; columns = Strategy/Message/Media. If a box is blank, that’s your leak.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Don’t Stop Telling Your Story (Yes, Cracker Barrel just proved it)

Scrambled or over-medium—either way, today we’re serving a simple truth most brands forget: you don’t need a new story… you need to keep telling the one that made you worth listening to in the first place.

Brandon & Caleb use the Cracker Barrel logo saga as a jumping-off point to show how repetition + relevance beats shiny “rebrands” every day of the week. 

Then we dig into how to mine and retell your origin story from fresh angles so it never goes stale.

In this episode:

• The two levers that make advertising work: repetition and relevancy
• Why your audience hasn’t heard your story nearly as often as you think
• How to retell the same story from new POVs 
• What big brands get right and how to steal the playbook
• A quick framework to pressure-test your message before you “rebrand” it away

Try this this week:
Write your origin story in 3 versions: 1) your voice, 2) a customer’s voice, 3) a skeptic-turned-fan. Rotate them in your ads for the next 90 days. Watch recall go up.

Join the Maven Marketing Mastermind → mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

CPC, CPL, CTR, CPM… confused yet? You’re not alone. 

Most business owners are tired of data nerds throwing around acronyms that don’t actually explain if their ads are making money.

In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are profitable. 

No fluff. No buzzwords. Just the truth.

Here’s what we cover:

•  What impressions actually mean (and when they don’t matter)
•  The click-through rate benchmarks that separate good ads from bad ones
•  Cost-per-click: what’s normal, what’s not, and how competition drives it up
•  Conversion rates—and why anything below 5% is a red flag
•  The cost-per-lead number that tells you instantly if you’re making money or burning it

If you’ve ever felt overwhelmed by marketing reports that sound like Charlie Brown’s teacher, this episode is your shortcut to clarity.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram:   / frankandmavenmarketing  
TikTok:   / frankandmaven  
Twitter:   / frankandmaven  
LinkedIn:   / frank-and-maven  

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Most ads get ignored. Some get tolerated. But a rare few… actually get fan mail.

In this episode, Brandon and Carter break down the science (and art) of creating ads that don’t just grab attention but stick in people’s memories. 

From jingles that make strangers sing in the grocery line to characters so beloved they become local icons, this is a behind-the-scenes look at campaigns that spark real emotion—and real business results.

Inside this episode:

• Why “smiles, fists, and tears” is the secret filter for every ad that works
• The brain chemistry behind long-term recall (and how to trigger it)
• How pattern disruption, novelty, and character-building make your brand unforgettable
• Real stories of ads so sticky, customers call to say thank you

If your ads feel flat—or worse, invisible—this conversation will show you how to stop sounding like everyone else and start creating campaigns your community actually talks about.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

When the Market Feels Like It’s on Summer Vacation

It’s August. The sun’s hot, the kids are back in school, and your customers… well, they’re acting like they’ve all disappeared to the lake.

Every year, we get the same call from a business owner: “The phones are quiet. Sales feel slow. Is something wrong with my marketing?”

In this episode, we pull back the curtain on why August (and other weirdly slow months) happen—and why a quiet calendar isn’t always a bad thing.

Here’s what we dig into:

• The hard data behind seasonal slowdowns—and why August is the repeat offender
• How vacations, cashflow cycles, and even the weather affect buying behavior
• The “mature marketer” mindset that keeps you from making panic moves
• Smart ways to use slow months to plant seeds, refine your message, and set up your next big push

If your August feels like tumbleweeds rolling through your sales pipeline, this conversation will give you perspective, a plan, and maybe even a reason to enjoy the lull.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

You’re Not Hiring a Marketer, You’re Hiring a Mindset

You’re not just looking for someone to run your ads—you’re trusting someone to help grow your business. Big difference.

In this episode, we unpack the three things that actually matter when choosing a marketer: curiosity, empathy, and business sense. 

Not who talks the loudest in the pitch meeting. Not who has the fanciest slides. Just real traits that drive results.

Inside the episode:

• What every frustrated business owner wishes they’d asked before hiring a marketer
• Why great marketing starts with listening, not selling
• How to spot the difference between a consultant and a copy-paster
• The one skill that makes any marketer dangerous—in a good way

If you’ve ever felt burned by bad marketing (or want to make sure you don’t), this one’s for you.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

If you’ve ever wondered whether you’re emailing your customers too much—or not enough—this episode is for you.

Brandon and Caleb break down the strategy (not just the tactics) behind email marketing that actually works. 

With real benchmarks, proven ROI stats, and examples from businesses just like yours, you’ll walk away knowing exactly how often to send, what to say, and how to keep your audience engaged—not annoyed.

Inside this episode:

• The surprising ROI of email marketing ($36–$40 per $1 spent)
• Benchmarks for frequency, open rates, and unsubscribes
• What to send (even if you're “just a plumber”)
• Why email isn’t about selling—it’s about staying top of mind
• How to revive a “cold” list the right way

Whether you're sending one email a month or none at all, this is your reminder: your best customer is your yesterday customer—and they’re waiting to hear from you.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a