Maven Marketing with Brandon Welch

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AI is changing the way people search—and trust.

If you’re still treating SEO like it’s 2015, you’re already invisible. In this episode, Brandon and Caleb break down the 9 essential moves to make now if you want your business to rank on ChatGPT, Google’s AI overviews, and wherever tomorrow’s customers are looking.

This isn’t just about code and keywords. It’s about building trust at scale. You’ll learn how to:

• Write like a human (that robots love)
• Stop wasting money on outdated SEO packages
• Show up as an authority in the new trust economy

The future belongs to the brands that teach, not just sell.

Want help planting the right seeds for long-term visibility?
 Join the Maven Method Mastermind: https://www.mavenmethodtraining.com

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Win the Sale Before the Sale

Everyone says you’ve got to get in front of the decision maker. But what if the real secret is winning over the person standing between you and them?

In this episode, Brandon and Caleb introduce the Inside Champion—the receptionist, the spouse, the kid, or even the family dog—who has more influence on the buying decision than you think. 

They share real-world stories, simple sales psychology, and practical ideas for how to turn “gatekeepers” into your strongest allies.

Whether you're in homes, offices, or somewhere in between, this is a masterclass in relational sales—and the kind of approach that makes people remember your name.

Want to become the business everyone trusts first?
Join the Maven Method Mastermind: https://www.mavenmethodtraining.com

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

CPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them.

In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the most misunderstood metrics in all of advertising: CPM, or Cost Per Thousand (impressions). The “M” is from the Latin word “Mille” meaning thousand. Marketers love to talk about targeting and impressions, but without understanding what CPM tells you, you might be overspending without realizing it.

Learn how to calculate CPMs accurately, what counts as a good CPM across different platforms, and—most importantly—how to compare medias with each other.
You’ll learn:

• The real definition of CPM and how to use it
• Why CPMs are crucial in Tomorrow Marketing
• Average CPM benchmarks across digital, TV, streaming, and out-of-home
• The danger of random impressions and why repetition wins
• How to ask the right questions when buying media

If you’re running any kind of advertising campaign—this is the marketing math that can make or break your ROI.

Subscribe for new episodes every Monday, and email us your marketing questions at [email protected]

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Thinking about rebuilding your website? Hit pause.

In this episode, Brandon and Caleb walk through the 11 critical things every business owner needs to know before hiring a developer or starting a redesign. 

With over 300 websites under their belt, they’ve seen it all—from high-dollar sites that generate no leads to developers who build beautiful platforms you can’t even edit.

They cover:

• The one question that protects your site from being held hostage
• How to tell if your website is built to convert or just “look cool”
• Why design is not the same as strategy—and how to spot the difference
• What to ask about maintenance, ownership, and timeline so you’re not left in the dark when something breaks

This episode is packed with hard-won insights for entrepreneurs who want their website to be a lead-generating asset—not an expensive vanity project. Whether you’re building from scratch or planning a refresh, don’t spend another dollar until you hear this.

Want more strategy that actually grows your business?
Join the mastermind: https://www.mavenmethodtraining.com

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

What if the secret to faster revenue growth isn’t a new ad platform or sales funnel… but a coffee break, a chant, or even a moss ball?

In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down how rituals and rhythms—those often-overlooked cultural habits—can transform your team’s energy, identity, and yes, even your profit margins.

You’ll learn:

• Why predictable rituals outperform unpredictable "hype"
• How to spot accidental culture—and make it intentional
• Real-world examples (from Chick-fil-A to your local roofer) of rituals that bond teams and boost business
• 3 types of rituals every business needs: Celebration, Clarity, and Connection
• How companies see 19–50% productivity boosts just by implementing rhythms

Want a team that’s engaged, connected, and actually excited for Mondays? This episode is your blueprint.

Featuring research from Gallup, McKinsey, Harvard & more.

Listen, laugh, and level up your leadership with rituals that actually move the needle.

Drop your favorite business ritual in the comments. We might just give it a name.
Subscribe for more real-world marketing wisdom every Maven Monday.

Resources Mentioned:
James Project of Latin America — http://www.jamesprojectinternational.org/Guatemala-Story

FREE MARKETING AUDIT: MavenMarketingAudit.com

Get a copy of our Best-Selling Book, The Maven Marketer, here:
https://a.co/d/1clpm8a

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

What if the biggest waste in your ad budget isn’t the media, the message, or the targeting… but the way your team answers the phone?
 

In this punchy Maven Marketing episode, Brandon Welch and Caleb Agee break down how poor phone etiquette quietly drains your advertising dollars—and exactly what to do about it.

Inside this episode:

• Why a missed call is often a $200 mistake
• 10+ phone etiquette rules that every business should follow
• How poor customer experience sabotages even great marketing
• Simple, free fixes that turn your phone team into a conversion machine
• Proven stats: Trained phone teams earn 20% more per call

If you're spending a dime on advertising and not training your phone team, you're leaking opportunity. This episode will help you plug the hole—and grow your revenue without touching your ad budget.

Perfect for: Service businesses, local shops, anyone with a ringing phone.

Watch, share, and forward to the team. This one could save you thousands.

Subscribe for fresh episodes every Maven Monday.

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Feeling stuck in your business? Not sure if your marketing is working? This episode is for you.

In this encouragement-packed Maven Marketing Podcast, Brandon Welch and Caleb Agee deliver a reminder every entrepreneur needs to hear: keep showing up.

It’s not about being flashy. It’s not about hacking the algorithm. The businesses that win are the ones that outlast, out-serve, and out-repeat the competition. Consistency creates traction, and traction builds trust.

Inside this episode:

• Why some of our clients doubled their business by simply staying consistent
• What the “Tomorrow Customer” has to do with long-term growth
• Why repetition is the root of reputation—and revenue
• Real quotes from James Clear, Aristotle, and Dave Ramsey that prove the point
• A candid look at why staying the course is harder than it looks (but more powerful than you think)

If you’re doing the work but not seeing the results yet, press play. This one’s for you.

Subscribe and join us every Maven Monday.

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?"

Today, Brandon and Caleb are going to show you the science and psychology behind what's wrong with such a loaded question and show you what you should be looking at instead.

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Search Ain’t the Strategy

If you’re paying $300 for a lead while your competitor pays $73, it might not be your Google guy’s fault.

This week, Brandon and Caleb unpack why some businesses win big on search—and why others stay stuck spinning their wheels. Spoiler: it has nothing to do with keywords and everything to do with timing.

They dive into real campaign data from two similar companies and show how one shift—marketing to tomorrow customers—lowered cost per lead, boosted conversions, and built a pipeline that keeps compounding.

This episode is a wake-up call for businesses stuck in the “I need leads now” mindset. If you want to grow without grinding harder, this is where to start.

Ready to build a brand people remember?

Apply for the Maven Method Mastermind: https://www.mavenmethodtraining.com

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Fill One Glass at a Time

Ten mugs.
 Two cups of coffee.
 What do you do?

This short but punchy episode delivers a needed reminder for entrepreneurs with too many ideas, too many marketing channels, and too little return: stop pouring a little everywhere. Pour fully, deeply, and well—one cup at a time.

Brandon and Caleb share the hard-won lesson that helped them and their clients scale with clarity: focused execution beats scattered effort. Every time.

Want help figuring out which glass to fill first?
Join the Maven Method Mastermind: https://www.mavenmethodtraining.com

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a