Maven Marketing with Brandon Welch

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FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Don’t write a single ad until you’ve done this.

In Part 2 of our 2025 Marketing Plan series, Brandon and Caleb reveal the messaging framework that drives clear, confident campaigns—and eliminates waste.

Before you talk to a web designer, media rep, or agency, you need answers to four critical questions about your customer’s needs, pains, hopes, and fears. This episode shows you how to uncover them, align them with your values, and turn them into messaging that sells.

You’ll learn:

• How to create an ideal customer profile that actually helps
• Why most ads fail to connect—and how to avoid it
• The #1 reason businesses waste money on marketing
• How to build customer-aligned, values-driven messaging that lasts

This episode is your playbook for building messages that resonate, attract, and convert.

Subscribe and let’s write something worth reading.

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

What if we stopped asking our customers to buy for a moment and did something radically generous for them?

Not just a free t-shirt or a bumper sticker with your logo on it...

I'm talking about something of actual value, something that they could take to the pawn shop.

Today, we're talking about how to do that for your customer in a meaningful way.

But there's a catch...

It can't be for the purpose of getting future business from this person... although it can have that effect.

A heart of generosity means you're giving with the expectation that you may never see an ROI or an ROE or an ROA or an ABC for that matter. You're giving because you love giving.

Here are 12 free ideas for how to do that!

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

GoBeyondProfit.org

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

B2B marketing doesn’t mean boring-to-boring.

This week on the Maven Marketing Podcast, Brandon and Caleb answer real questions from a B2B media rep on how to sell more effectively—especially when your buyers don’t all think, act, or buy the same way.

If your leads ghost after a great first meeting...
If your website only speaks to half your audience…
If you’re afraid to say your price out loud…

This episode shows you how to fix it with confidence.

You’ll learn:

• How to adapt your sales process for introverts and extroverts alike
• What to say when someone asks, “What’s this going to cost me?”
• The right way to use case studies, white papers, and guides (without putting people to sleep)
• How to turn your email list into your most powerful media channel

Plus, the secret to tomorrow marketing in B2B—so you’re the one they call when the moment is right.

Click play and learn how to sell smarter, speak clearer, and show up like a pro.

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

The Art of Speedrunning People: https://www.amazon.com/Art-SpeedReading-People-Speak-Language/dp/0316845183

The Maven Marketer: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Do your customers make decisions with their heads or with their hearts? 
Emotion and logic? 
Are they Thinkers or Feelers? 

Today, Brandon and Caleb will show you how to sell to Thinkers and Feelers as well as how to be a better friend, spouse, and teammate.

According to the Meyers-Briggs Personality Type Indicator, about half of the population are Thinkers and the other half are Feelers. What does this mean for your marketing? It means you need to build messaging that speaks to their preference of decision-making. Everyone will do both, but there's a time and place for each.

Your message will change based on the type of customer that you're speaking to in the Maven Method. When you're building your brand with a long-term Tomorrow customer, you'll want to appeal to their emotional, feeling side. Build a friendship, a bond with this customer. But when you're trying to catch a quick, Today customer, you'll want to speak to the logical side. They're ready to buy right now, so if you can make it faster and easier, you'll win every time.

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

You're selling the way you like to be sold, but is that what your customers want?

50% of the population are Extroverts. 
50% of the population are Introverts. 
Does your marketing and sales process account for both? 
Extroverts will want to talk to think. Every thought they have comes out of their mouth as they work it out in their mind. 
Introverts will think then talk. They'll collect their thoughts and speak only when they're ready. 

When your company goes to market, you'll often lean toward your preference and that means you might be missing the other half of the world. Today, Brandon and Caleb use the Meyers-Briggs Personality type indicator to help you build a bridge between your company and your customers, create opportunities for both introverts and extroverts to connect with you, and sell to them the way they want to be sold.

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

00:00 Intro
02:07 Today Episode
03:58 THESE Are The Numbers that Matter...
04:02 Quit Comparing Month to Month Numbers...Do This Instead
06:55 Revenue Isn't the Whole Story
10:21 Growing Your Piece of Pie...
15:21 This Might Be The Root Cause...
16:37 Have You Changed Any of These Things?
19:53 What Is the Competition Doing?
24:48 Where Is Your Industry Trending?
32:43 Bulletproof Your Business
33:21 Are You Too Emotional?
35:50 Plant THESE Seeds NOW
38:30 Don't Be Afraid To Do This!
39:47 Do You Want Thousands of Dollars?

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Your mind is your ultimate source of freedom, so long as you don’t let someone else control it.

Your body is your most powerful of all tools, so long as you don’t neglect and poison it. 

Your words are the most effective of all weapons, so long as you use them wisely. 

I’ll bet that you’ve already decided what you will do next Tuesday, no matter what.

But have you decided what you will do Wednesday, no matter what?

I know you already know this, but I’m wondering if you’d enjoy a friendly reminder:

1. You have more control over your future than any politician ever will. 

2. You have access an internal peace greater than any government could ever provide. 

3. And you have an extremely powerful ability to improve the mood of those around you, if you just try.

You have the power, my friend. 

Rest your thoughts.

Go on a walk.

Say something nice as often as you can. 

And on Wednesday… may we all get back to doing good work in the greatest country in the world. 

Cheers,

BW

But What About Wednesday?

Frankly Friday 11/1/24

“Whatever we plant in our subconscious and nourish with repetition and emotion will one day become a reality.”

- Earl Nightingale

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

The world is anxious. Your customers are waiting. So how do you get them to buy now?

This week on the Maven Marketing Podcast, Brandon and Kyle break down how to convert hesitant buyers by shifting your brand from “known” to “needed.” If you’ve spent years building Tomorrow Customers, this is how you cash in.

If your sales are stalling and your pipeline is frozen...
If your best customers are saying “maybe later”…
If you need a push without becoming a price-cutter...

This episode gives you the playbook.

You’ll learn:

• The 3 triggers every great offer must hit: time, money, or hassle
• Why temporary transactional campaigns can work (when done right)
• How to craft urgency without cheapening your brand
• Real examples from companies turning “wait” into “yes”

You built the equity. Now it’s time to tap it.

Click play and learn how to turn hesitation into momentum.

Host: Brandon Welch
Co-Host: Kyle DeVries
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a