Maven Marketing with Brandon Welch

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We all want to be in the first position on Google.

Google Guaranteed, aka Google Local Service Ads, promises service companies top visibility. But like all things Google, there are always “new improvements,” that change the game.
Google’s latest changes to LSAs have everyone wondering:

 - Is this just becoming another “shiny object" to lure more money away from you?

 - Is there a path to profitability, or should you jump ship now?

Brandon and Kyle are on this week to show you how to squeeze the most out of Google LSA and avoid potential waste with the latest Google updates.

Better lead generation is waiting for you just behind that play button.


Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

#googleads #localserviceads #leadgenration #marketing

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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Can you grow your business with just social media posts?

This week on the Maven Marketing Podcast, Brandon and Caleb unpack the true value of organic social media—and whether it can actually replace paid advertising in your strategy.

If you’re wondering whether to invest in a social media person or just boost your best posts…
If you’ve been told free content is enough to build a brand…
If you're trying to make social work without seeing business results…

This episode will show you how to separate the hype from the truth.

You’ll learn:

• Why reach is the real currency of marketing (and how to calculate it)
• What “free” content is actually costing you
• The one thing customers look for on your social page before they buy
• When organic content works—and when it absolutely doesn’t

There’s no such thing as a free lunch. But there is a smarter way to spend your time and money.

Click play and find out how to make every impression count.

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

#digitalmarketing #socialmedia #marketing #ads #advertisingstrategy 

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Random acts of marketing are rampant in small business advertising! An effective campaign informs every message your brand shares, it adds to the experience bucket in your customer’s mind, and, if it’s made well, it makes people excited to see what comes next.

Two of the biggest wasters of marketing dollars are:

1. Not having a business objective-driven STRATEGY
2. Starting fresh with a random “ad” instead of adding to a strong CAMPAIGN

Have a bit of fun with Caleb & Kyle this week as they take a look at some national TV ad campaigns that you’ve probably seen. They’ll use these to show you how a well-built campaign should have the legs to run for years.

Host: Caleb Agee
Co-Host: Kyle DeVries
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

In 1786 William Taylor opened his office in London, which is considered to be the first Marketing Agency. Then, a few dozen years later, V.B. Palmer started operating as the first Agency of Record—purchasing newspaper advertisements on behalf of his clients. 

At its root, an Agency of Record is an agreement between a business and the agency to manage and execute on all matters relating to marketing on behalf of their client. It is an agreement that signals who is holding the overall marketing strategy plan together. 

A lot has changed in the last two hundred years. Instead of having a single agency, businesses can hire an arsenal of specialist agencies with a different measure of success. This can make marketing plans more scalable and keep agencies competitive.

But who's holding it all together? 
Who is looking at the bigger picture?

An Agency of Record is the one who holds all of the marketing accountable for the overall business goals—looking at where the company is going and measuring success based on business growth, not sporadic marketing metrics. 

Jump in with Caleb and Megan as they discuss the Power of an Agency of Record.

Host: Caleb Agee
Co-Host: Megan Ellis
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Dollar in, customer out. That's the way we like to think of marketing, isn't it?

That result is certainly possible. But unless you're selling to robots, you're going to have to take a few more steps to get there.

Humans have never been more "human" than they are right now;  they are longing for connection, authenticity, significance, validation, and hope. Especially when they are making big purchase decisions.

But "lead generation" companies continue to reduce them to clicks, emails, and phone numbers that you can sell something to (supposedly right now). 

This is why leads are such a challenge across every industry. 

Would you like to know how to become the most obvious, attractive company to do business with?

Would you like to escape the torture of bogus leads that overwork your people and leave you empty-handed?

And would you finally like to have a cost per customer acquisition that you can take to the bank?

Today's episode is for you. 

Caleb and Brandon will share the secrets behind companies that aren't fretting about marketing ROI, and give you a formula that will compel customers to skip the competition and run straight into your arms.

This ain't no fairy tale... but there is a very happy ending for you behind that play button.

What are you waiting for?


Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

#advertisingstrategy #ads #leads #leadgeneration 

00:00 Intro
01:00 The Aggravation of Aggregation
03:43 When You Remove Humanity from Marketing.
05:05 You Don't Do This in Real Life... Why Do You Expect Them to?
06:19 The Law of Reciprocation
07:00 When They Clicked for Price and Speed...
15:06  A Lead a Person With a Need
24:46 If You HAVE to Buy Leads...Don't Make This Mistake

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Entrepreneurs always start their journey with optimism, joy, and high expectations.

But fast forward a year or two, and you'll find many treading water with bricks on their ankles, stuck just going through the motions. 

What happens to the magic?
What happens to the enthusiasm?
How can we be happy as we carry the challenges of the world?

Today's guest is a lifelong student of happiness, a public servant, and a serial entrepreneur. As a founder of multiple businesses and a courageous leader of both private and public organizations, he has found the secret to perservering with joy no matter the challenges or circumstances.

Regardless of where you are in your journey, Mark's energy and insights will leave you feeling awesome.

And you could use some awesome about right now, couldn't you?

As soon as you click play, you'll be well on your way to restoring peace in the work you are doing. 



Host: Brandon Welch
Co-Host: Mark Long of 417closets.com
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

#advertisingstrategy #ads #happiness #marketing #profit 

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Mentioned in this episode:
The Happiness Lab (Podcast)
https://open.spotify.com/show/3i5TCKhc6GY42pOWkpWveG?si=8af6f154cfa84d50

The Anxious Generation (Book)
https://a.co/d/b2eg5D9

The Purpose is Profit (Book)
https://a.co/d/7SS0AJt

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Is your marketing machine struggling?
 
Are you pulling your hair out trying to figure out what you need to change for better results?
 
Are you contemplating a big "reset" button on the whole thing?
 
Hold your horses, friend. There is a better way.
 
In fact, there are only four factors that affect marketing performance. And once you understand them, everything gets remarkably easier. 
 
This week Brandon and Caleb are teaching the four questions you need to ask to work miracles in your marketing equation.
 
Don't get sick... give that play button a click and your next moves will soon be crystal clear. 

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

00:00 Intro
01:17 The Four Universal Questions
02:49 The Lens of the Three Customers
04:13 Were you found?
06:57 Don’t Inform. Entertain.
09:26 Make Your Past Customers See You
10:45 Getting Attention vs. Holding Attention
22:13 Make The Next Step Clear
29:26 The #1 Leverage Point in the Equation

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

The economy isn’t down. The mindset is.

In this episode, Brandon and Caleb reveal how to keep your business growing when the rest of the world hits pause. With election season looming and buyers hesitant, the default move is to “wait and see.” But that’s not what winners do.

Instead of bunkering down, you’re going to make the reason to buy bigger than the reason not to.

This week, you'll learn how to:

• Use Limited Time Offers the right way (without discounting your value)
• Deploy special financing, bundling, and tax-time messaging
• Flip election fear into opportunity for customer growth
• Stay visible to your Tomorrow Customer while others go dark

This one is for the bold. The ones who don’t panic, don’t pause, and don’t shrink back when it gets loud out there. This is your moment to lead.

Click play and let’s turn uncertainty into your next big win.

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

You swing into your favorite coffee shop on your way to work. 

The young kid at the counter is beaming with enthusiasm, working the espresso machine with one hand and smoothie blender with the other. He never loses eye contact with the next person in line and never misses a greeting to the ones walking in the door. 

Impressive. 

“We need more of this in America,” you think to yourself. 

You step up to the counter, and he remembers your name;

“How are you doing this morning, Mr. Welch?”

And your order!

“Americano with an extra shot, two inches of room?”

Bingo. This kid is on fire. 

“That’ll be $3.42,” he says. 

You tap to pay, and the tip screen pops up. $1, $2, $3, or “other?”

Feeling inspired by his contagious energy, you click “other” and unleash a 300% gratuity. It’s your personal way of getting his attention, giving him a high five, and telling him to keep up the hard work. 

Except he NEVER gets the message. Because technology sucks.

The tip screen disappears, and the money hops from your debit card into the cafe payroll account to be evenly divided among all the other average people working that day. 

He’ll never see or feel that high five. He’ll never know you are cheering him on. And everyone involved missed a huge opportunity for joy. 

We’ve long forgotten the difference between tipping and gratuity. 

Gratuity, as its name suggests, is an expression of gratitude. It breeds kindness, appreciation, and entrepreneurial spirit. 

Tipping, on the other hand, has become nothing more than a transaction. It breeds entitlement, indifference, and apathy. 

Does that bother you as much as it does me?

Do you want to do something about it?

Carry cash, my friend.

Leave a crisp twenty behind to let that high schooler know that her dreams matter. 

Tell the old man at the car wash to keep the change and do something fun with his grandkids. 

Find the single mom working the gas station counter, look her in the eyes, tell her she’s doing a great job as you hand her a Benjamin Franklin. 

The size of the bill doesn’t matter. But returning the lost gesture of gratitude to someone stuck in a thankless world can quite literally change their life.

Stop tipping.

Start giving gratuity.

Do it in a way they will feel and know that they are important. 

Opportunities are everywhere.

Will you take them?

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Every single interaction with your business is leaving an impression. It’s easy to overlook the little things when you've walked past them a thousand times, but those details are what make or break the magic for your customers.

In this episode, Caleb and Leslie give you practical advice on how to Secret Shop Your Business. Learn how to look at things with fresh eyes, recruit an outside perspective on your customer experience, and create a plan of attack to make things even better.

00:00 Intro
02:30 How to Map Your Customer Flow
05:45 Secret Shop Yourself
10:15 Call In Fresh Eyes
13:00 Make Your Hit List
17:00 Recap
19:00 Outro

Host: Caleb Agee
Co-Host: Leslie Clark
Executive Producer: Carter Breaux
Audio/Video Producer: Carter Breaux

#podcast #advertisingagency #advertising #marketing  #secret #shopping #customerexperience 

Our Website: https://frankandmaven.com/
Instagram:   / frankandmavenmarketing  
TikTok:   / frankandmaven  
Twitter:   / frankandmaven  
LinkedIn:   / frank-and-maven  

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a