Maven Marketing with Brandon Welch

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Don’t Advertise to Goldfish

Most ads don’t fail because the budget’s too small.
 They fail because they’re too boring.

This week, Brandon and Caleb tackle the real cost of predictability in advertising—and share the offbeat but powerful tactic that’s helped them write campaigns that people actually remember: random entry.

It starts with a sentence you didn’t write (maybe from the back of a Swiss Miss packet), and ends with an ad that makes people laugh, lean in, and maybe even buy.

They also break down how they used this exact approach to turn a local electrician’s ad from background noise into a campaign strangers quote at the grocery store.

If your ads feel flat, this episode is your way out.

Want to workshop stuff like this in person with Brandon and the team?
 Apply for the next Maven Method Mastermind: https://www.mavenmethodtraining.com

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

There are no more unique value propositions. You could invent the next big thing and you’ll have someone trying to do what you do in no time. So how do you differentiate your brand?

You connect it to something bigger.

Yes, it starts with the world you’re trying to create for your customers through amazing products and services. But it’s expanded when you use your platform to shine a light on a cause or passion that makes the world a better place.

This week Brandon and Caleb give you some unique ways to help support your favorite cause and take your purpose to a whole new level.

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

We can get distracted by all the activities and actions associated with marketing. Still, when it comes down to it, there are only 3 things that marketing can do to attract customers. On this episode of Maven Monday, Brandon and Caleb will help you shed all of the complexity and assess what result you can really expect from your marketing.

Are you trying to bring people to your category? You’ll need to convince them to buy what you’re selling and then you need to convince them to buy it from you.

Should you convince them to buy from you instead of a competitor? Getting a bigger piece of the market is usually the biggest focus of your marketing.

Or can you make them come back and do repeat business? Your previous customers can help you increase profitability, get higher close rates, and help you grow your customer base. This is one of the most overlooked options in marketing.

You could be sitting on a gold mine!

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Super Bowl Ads Mentioned In This Episode
Hex Clad - https://youtu.be/KIShJGu1ISc?si=VsOEngKtD-A3DaMP
Stella Artois - https://youtu.be/HwqLPn3P4LE?si=5UQMigTt8XZmi-M0
Go Daddy - https://youtu.be/HwqLPn3P4LE?si=BdIdKy2t5OG3QH-K
Hagen Daus - https://youtu.be/TTppVzG8gpU?si=AO-aFhbhAsGHdg9X
Insta Cart - https://youtu.be/oChwQrAJm5g?si=3JZ2OHguUZv1ByOt
Pfizer - https://youtu.be/tdEl_Ig4Adg?si=ZuV9482qsuAFUc38
Dove - https://www.youtube.com/watch?v=6IxFsKqxLRA
Lays - https://youtu.be/gmzklpZFNiE?si=LB8JOPASI7AXAX76
When Sally Met Hellmans - https://www.youtube.com/watch?v=UX9qfSEKyuc
Michelob ULTRA - https://www.youtube.com/watch?v=eAJW_-i4-kc
Hims & Hers - https://www.youtube.com/watch?v=l5l6QMNnqoc

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

You’re busy.

As a small business marketer, you’ve got so many hats stacked on your head that you’ve gotta duck every time you walk through a doorway. Get this approved. Design that. Put out a fire over there.

Today, Caleb & Kyle are going to help you breathe just a bit easier! On this episode of Maven Monday, we’re going to share three practices that will make you a more productive marketer. These are the same practices the team at Frank & Maven uses to help manage dozens of clients across the country and grow them year after year.

We’ll start by Time Blocking. Instead of having a task list, you’re going to structure your day around a constant that no one can avoid: time. This will help you be realistic about what you can accomplish daily. You’ll tell your time where to go instead of wondering where it went.

Then, we’ll discuss the four-minute feedback meeting. Yes, you heard that right. FOUR. MINUTES. If you gather everyone in one room, show them what you’ve got, and hear their live thoughts, you’ll get what you need quickly and save them the headache of another hour-long meeting.

Finally, you’re going to start using a second brain. No, science hasn’t progressed this far, but technology certainly has. Get the little details, notes, and tasks out of your brain and into a tool that helps to organize everything. Whether you realize it or not, you’ll feel more freedom to actually be creative and do better problem-solving.

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Tired of guessing your marketing budget? Wondering if 5%, 10%, or 20% is the “right” number?

This week on the Maven Marketing Podcast, Brandon and Caleb break down two proven ways to calculate your budget—without wasting a dollar. You’ll learn how to align your spend with your revenue goals and how to work backward from your customer acquisition needs.

Plus:

• Marketing budget benchmarks by industry
• What percentage you really need to grow vs. maintain
• Why your strategy, value prop, and operations matter more than any ad

This is your no-BS guide to building a smarter, leaner, growth-ready budget.

👉 More training: https://www.mavenmethodtraining.com
🎯 Free audit: https://www.mavenmarketingaudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

15 Sales Stats That Will Make You Sharper Than 97% of Your Competitors

Cold calling is brutal. Sales are slower. Buyers are harder to reach.
 But—if you know where to aim—your chances of winning skyrocket.

In this episode, Brandon and Caleb unpack 15 real-world sales stats that will instantly sharpen how you approach prospects. From follow-ups to tone of voice to timing your outreach, this is the research every small business owner, sales manager, and growth-minded team needs right now.

Listen and learn:

• The exact follow-up cadence top closers use
• Why 92% of sales still happen on the phone
• What to say in the first 10 seconds of a cold call

Simple adjustments. Massive upside.

Want to level up your whole team?
Join the Maven Marketing Mastermind: mavenmethodtraining.com
Or take the free audit: mavenmarketingaudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Marketing plans don’t have to be complex. Just consistent.

In this episode, Brandon and Caleb break down the real marketing budgets of three fast-growing companies—one legal, one medical, one home improvement—and reveal the simple strategies behind their multi-million-dollar growth.

If you’ve ever wondered:

• How much should I actually spend on marketing?
• Where should that money go?
• Is branding still worth it in 2025?

This episode gives you clear answers and proven benchmarks you can steal for your own plan.

Simple. Strategic. Scalable.

Hit play and see what a “million-dollar” marketing plan actually looks like.

Want support applying it?
Join the Maven Marketing Mastermind: mavenmethodtraining.com
Or start with the free audit: mavenmarketingaudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

You didn’t hire a team so you could keep doing everything yourself.

This week, Brandon sits down with emotional intelligence expert Alex Swire-Clark to unpack why so many leaders stay stuck—and how to finally let go without losing control.

If you’re micromanaging, second-guessing, or just plain tired, this one’s for you.

You’ll learn:

• Why most hiring problems start before the interview
• How to adapt your leadership to match your team’s strengths
• The simple personality framework that reduces conflict fast

Clearer roles. Better fits. Less stress.

Listen now—and start leading like you mean it.

Frank and Maven
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

More From Alex Swire-Clark
Crystal: https://s.crys.io/s/Imrcgg
website: https://www.alexswire-clark.com
Book: https://a.co/d/hQkZsFx
LinkedIn: https://www.linkedin.com/in/alexswire-clark/

Credits
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

You can’t build a better business without better thinking.

In this final episode of the year, Brandon and Caleb bring you the 25 biggest marketing takeaways for 2025—a rapid-fire highlight reel of the year’s most actionable advice for entrepreneurs and marketers.

If you’re ready to start strong, grow with confidence, and eliminate wasted dollars in your advertising, this episode is your shortcut.

You’ll learn:

• Why AI can’t write breakthrough ads (and what can)
• The customer psychology behind every great website and offer
• How to increase conversions without increasing your budget
• The single trait behind every “overnight success” story

Plus, we’ll introduce two powerful new tools to help you grow in 2025:

• MavenMarketingAudit.com – our free, fast-read audit to pinpoint your biggest opportunities
• The Maven Mastermind – real-time coaching, live feedback, and a community of business owners working through the same challenges

Start the year sharp, and stay consistent. Your marketing just got a whole lot easier.

Subscribe and let’s build something great.

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a