Maven Marketing with Brandon Welch

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The Million-Dollar Growth Hiding in Your Business

Not every breakthrough requires more marketing. Sometimes, your next big revenue leap is already in your building—or your truck.

In this episode, Brandon and Caleb break down a real client case study where a small profit center became a million-dollar growth engine… with zero added ad spend. How? By asking the right questions and using curiosity as a strategy.

Inside this episode:

• A real-world growth strategy uncovered in 30 minutes
• Why the yesterday customer is your secret goldmine
• How small pricing and service shifts lead to massive gains

If you’re looking for low-risk, high-impact ways to grow—this one’s for you.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Get a copy of our Best-Selling Book, The Maven Marketer, here:
https://a.co/d/1clpm8a

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

A Two-Word Trick That Fixes 80% of Bad Advertising

Nielsen estimates 60% of ads fail to make an impact. We’ve found it’s closer to 80%. Why? Most ads talk about the company—not the customer.

In this short but powerful episode, Brandon and Caleb reveal the “which means” trick—two words that instantly shift your message from features to benefits, from what you do to why it matters to your customer.

Inside this episode:

The two-word copywriting move that sells
Why clarity beats creativity
Simple tweaks that boost response instantly

If you’re spending money on ads, copy, or content—this two-word trick could save you thousands and make you millions.

Free Marketing Audit: MavenMarketingAudit.com

Maven Method Training: MavenMethodTraining.com

Get a copy of our Best-Selling Book, The Maven Marketer, here:
https://a.co/d/1clpm8a

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

With Caleb out and Independence Day in the air, Brandon gets personal. 

In this solo episode, he shares a heartfelt encouragement to every entrepreneur who has felt the weight of leadership, the pressure of noise, or the slow drift away from joy in the business they once loved building.

Drawing from the wisdom of Viktor Frankl and Ray Dalio, and the quiet confidence of Jesus himself, this episode is a reminder that freedom is more than something we celebrate on a holiday. It’s something we are called to protect every day through intentional habits, mindset, and connection with our purpose.

In this episode, you’ll hear:

• Why solitude and silence are essential for clarity

• How joy and gratitude can shift your entire leadership posture

• What Revolutionary War soldiers, mastermind groups, and Frederick Buechner can teach us about unity and calling

• Five ways to recover your sense of peace and purpose in business

If you’ve ever felt like you’re spinning plates or stuck in something you once loved, this episode is for you.

Free Marketing Audit: MavenMarketingAudit.com

Maven Method Training: MavenMethodTraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Every ambitious entrepreneur hits a moment where expansion seems like the next logical step—open a second location, add a new market, or chase the high of builder mode. 

But before you double your overhead and divide your attention, ask yourself: is it really time?

In this episode of the Maven Marketing Podcast, Brandon and Caleb walk through the 5 essential filters every business owner must run their growth plans through. 

From market share math to hiring realities, this is the gut-check episode to protect your business from scaling mistakes—and help you grow with clarity.

In this episode:

• Why hitting 10% market share changes the rules
• The #1 thing most entrepreneurs underestimate when expanding
• Real-world math for calculating your market share
• How to assess bandwidth, competition, people, and processes
• When marketing spend can accelerate—or sabotage—your growth
• The one question to ask yourself before saying yes

Expansion is sexy. But strategy is smarter.

🎯 For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

If your team meetings feel like a waste of time—or worse, a beatdown session—it’s not your team. It’s your format.

In this episode, Brandon and Caleb break down the exact 7-step structure they’ve used every single week for over a decade to build culture, boost morale, and create record-breaking results inside Frank & Maven.

You’ll walk away with a full playbook for meetings that actually move people—personally and professionally.

In this episode:
• How to use ritual to increase buy-in, retention, and results
• Why personal wins are the most important part of your staff meeting
• A weekly rhythm that aligns team energy to your mission
• The link between celebration and performance
• The best way to make your team care about growth—and each other
• The exact slides, structure, and strategy we use (available below)

Want the meeting template?
 Email [email protected]

Join the Maven Marketing Mastermind
Get real help with your campaigns + clarity from pros who’ve scaled hundreds of companies
👉 https://www.mavenmethodtraining.com

Free Marketing Audit
Discover what’s working, what’s not, and what to fix next
👉 https://www.mavenmarketingaudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Yes, you can charge more. And yes—they can love you for it.

In this episode, Brandon and Caleb unpack the real reason people are willing to pay premium prices—and why it has nothing to do with fancy features, clever promotions, or better targeting.

When your brand stands for something bigger, price becomes irrelevant. This episode shows you how to get there.

Inside, you’ll learn:

• Why people don’t pay for products—they pay for meaning
• The 4-part framework for pricing with purpose (and integrity)
• How Patagonia, Apple, and Starbucks became belief-based brands
• What "vision, values, and vows" can do for your bottom line
• Why mediocre customer service is killing your margin
• The science behind why loyalty beats promotion—every time

Whether you’re a founder, agency owner, or local service pro, this episode will help you become the kind of brand people are happy to pay more for—because they believe in you.

Join the Maven Marketing Mastermind:
Group coaching, feedback, and clarity from real marketing pros
👉 MavenMethodTraining.com

Free Marketing Audit for Your Business:
👉 MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

The Fatal Flaw in Most Advertising (and How to Fix It)

You’ve heard it. Maybe even said it: “We just need to educate the public.”
It sounds noble. But it’s one of the most expensive myths in marketing.

In this episode, Brandon and Caleb dismantle the “educate to convert” trap—and show you what actually moves the needle in your messaging.

If your ads feel smart but still aren't converting, this is the reason why.

This episode breaks down:

• Why most ads fail before they even launch
• How “talking about yourself” kills connection and recall
• The difference between information and inspiration (and why only one creates action)
• How to find what you’re really selling—beneath the product
• 15 questions to unlock emotional, customer-first ad writing
• The story of a body shop ad that tripled response by flipping the script

This one’s for entrepreneurs, marketers, salespeople, and ad writers who want ads that actually work—and the courage to throw out the ones that don’t.

Want help building magnetic, profitable campaigns?
Join the Maven Marketing Mastermind at MavenMethodTraining.com
Free Marketing Audit: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Should You Change Your Ad Schedule? Read This First.

You're finally running ads that work. But now what?

In this episode, Brandon and Caleb dig into one of the most common—and costly—questions growing businesses ask: “When should I switch up my TV or radio schedule?”

If you're using traditional media to build long-term brand equity, this episode will help you stay strategic and avoid the temptation to jump ship too early.

Inside this episode:

• The real math behind when your audience is ready to buy
• Why “changing things up” too soon can erase years of progress
• A smarter way to add new programs without starting over
• How to evaluate performance without sabotaging tomorrow’s results
• The difference between today campaigns and tomorrow campaigns—and why that matters more than ever

If you're investing in brand marketing, this episode will help you protect the ground you’ve already gained—and grow it.

Join the Maven Marketing Mastermind: MavenMethodTraining.com
Free Marketing Audit: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Episodes Mentioned In This Podcast:
https://youtube.com/playlist?list=PLT2L1HXG4SwKFVOwL3iBKPo2-tkDzY1mw&si=O_jqM1I_nZGkdVTJ

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

100 Lessons, 2 Years, and One Very Big Thank You

After two years and 100+ episodes of answering real-life marketing questions, Brandon and Caleb reflect on the most meaningful, costly, and rewarding lessons learned along the way.

From missed hires to million-dollar wins, they pull back the curtain on what has actually worked—for clients, for themselves, and for the businesses they’ve helped scale across the country.

This isn’t just a recap. It’s a reminder: the businesses that grow are the ones that stay committed, stay curious, and keep showing up.

In this episode:

• What most marketing agencies won’t tell you about media buying
• The client lesson that saved one company over $40k in one phone call
• Why rituals, rhythms, and reps always beat talent
• The most underused secret weapon in sales (hint: it’s not your pitch)
• How to keep going when the “big dream” starts to feel far away

If you’ve ever wondered whether your consistency is paying off—this one’s for you.

Join the Maven Method Mastermind: MavenMethodTraining.com
Get a Free Strategy Audit: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Episodes Mentioned In This Podcast:
https://youtube.com/playlist?list=PLT2L1HXG4SwKFVOwL3iBKPo2-tkDzY1mw&si=O_jqM1I_nZGkdVTJ

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

100 Episodes In: What We've Learned, What We're Launching, and Why We’re Still Showing Up

It’s our centennial episode. 100 weeks of eliminating waste, sharing real results, and cheering on the big dreamers.

In this special installment, Brandon and Caleb reflect on the journey so far—what's worked, what’s failed, and what’s made it worth it. 

They also pull back the curtain on the launch of the Maven Marketing Mastermind, a new way for business owners to get behind-the-scenes strategy, structure, and support without the agency price tag.

Whether you've been with us from Episode 1 or you're tuning in for the first time, this is the perfect place to hear what matters most.

In this episode:

• The marketing myths we’re still busting 100 episodes in
• Lessons from building a 14,000-subscriber community without ever running an ad
• A bite-sized recap of our most valuable takeaways across all 100 episodes
• Why consistency, not creativity, is the secret to sustainable growth
• Who the Maven Marketing Mastermind is for—and how to join

If you’ve ever felt like you’re doing business alone or wish you had a room to think, test, and get unstuck—this is your invitation.

Join the Mastermind: MavenMethodTraining.com
Get a Free Strategy Audit: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Episodes Mentioned In This Podcast:

How to Avoid Costly Mistakes and Be More Memorable - https://www.youtube.com/watch?v=v9YvEydjKNo
How to Get Your Customers to Take Action - https://www.youtube.com/watch?v=0Qs1oEARkn4
Is Digital or Traditional Advertising Better? And Does Geofencing Work? - https://www.youtube.com/watch?v=oP1s6uE1TfI
With Word-of-Mouth Referrals, Do You Even Need Advertising? - Maven Marketing Podcast - https://www.youtube.com/watch?v=f8WMbctIAiI
How To Close More Sales with Messaging & Math - https://www.youtube.com/watch?v=srVNpvUbYqE
Should You Use Billboards? The Powers and Pitfalls to Remember - https://www.youtube.com/watch?v=jcv7b21R3RM
How to Rank Higher on Google: What You Need to Know About SEO - Part 1 - https://www.youtube.com/watch?v=Mre_OSDbQDs
How to Rank Higher on Google: What You Need to Know About SEO - Part 2 - https://www.youtube.com/watch?v=A8tz9xjzv5M
How to Recruit Amazing Employees - https://www.youtube.com/watch?v=0EmNOri9InU
What To Do When You Get A Bad Review - https://www.youtube.com/watch?v=fPcZECz4I9I
How To Make Your TV & Radio Ads Stand Out - https://www.youtube.com/watch?v=yu8LW9ip7Co
How to Build a Tribe of Extremely Loyal Customers - https://www.youtube.com/watch?v=t2uwHg8Y6Hg
Is Email Marketing Your Most Powerful Sales Tool? -

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a