Maven Marketing with Brandon Welch

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Stock markets tremble, customers hesitate, and revenues soften. 

But true leaders don't!

If you are finding yourself in a weird business paradigm right now, congratulations; This is a huge opportunity for you to be the constant light for your team, your clients, and your community. 

While the rest of the world blows with the winds of politics, economy, and social turmoil, you need to be the one controlling the narrative and calling the shots.

Make sure you are doing THESE THREE THINGS, and you WILL come out better, bigger, and stronger no matter the winds that face you. 

This one is jam-packed with action items that will fire your team up NOW. Just click "play," and you'll be well on your way! 

00:00 Intro
00:50 Things Are Getting Weird Folks
02:58 Build the Narrative that Guides Your Team
05:56 Values, Vision, and Vows Save Every Day
15:03 You MUST Bring the Joy
20:23 What to do About Your Changing Customer
27:38 Recap

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

#podcast #advertisingagency #advertising #vision #visionary #workenvironment 

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Google or Facebook? Which one actually works for lead generation—and which one is quietly draining your ad budget?

This week on the Maven Marketing Podcast, Brandon and Caleb settle the score between the internet’s two biggest lead machines. With over a decade and millions spent across both platforms, they break down what’s working in 2024 and which media fits your business best.

If you’re tired of expensive clicks with no calls…
 If your Facebook leads never pick up the phone…
 If you're stuck choosing between high cost or low quality…

This episode will show you how to fix the equation.

You’ll learn:

• Which platform delivers Today Customers—and which one builds Tomorrow Customers
• How to calculate real lead value (not just cost)
• Why your ad strategy should match the customer’s mindset
• When to scale Google, when to lean on Meta, and why most winners do both

It’s not about the media—it’s about matching the message to the moment. And that’s how you win.

Click play and turn your ad dollars into dependable, scalable growth.

00:00 Intro
01:08 Lead Generation Is Not (Always) The Answer
03:54 Do You Really Want the Transactional Customer?
05:49 The Mindset of Facebook & Google Leads
07:38 Google Pros
14:18 Google Cons
25:06 Facebook Ads Might Not Be What You Think...
28:00 Facebook Pros
37:24 Conclusion
29:29 We Want To Help Your Campaign

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Host: Brandon Welch
Co-Host: Megan Ellis
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

#podcast #advertisingagency #advertising #traditionalmarketing #tvads #tv #radio

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Most sales teams treat leads like transactions. The best treat them like lifelong relationships.

This week on the Maven Marketing Podcast, Brandon is joined by award-winning sales leader Brad Pierce (OtterBox, Simplified Sales) to deliver a wake-up call for anyone depending on sales to grow their company.

If your team is ghosting leads after two touches…
If you’re stuck managing quotas instead of transforming customers…
If you can’t explain your sales process on a whiteboard…

This episode will show you how to fix it—fast.

Brad shares the 4 critical steps every sales org needs, how to shift from a fear-based mindset to a customer-obsessed one, and how to create a customer journey that leads to repeat revenue, not one-time wins.

There’s no such thing as a dead lead—just a lifetime customer who hasn’t needed you yet.

Click play and learn how to become the sales team your customers never forget.

Host: Brandon Welch
Co-Host: Brad Parse of simplifiedsales.com
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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5 years ago today a fresh-faced, starry-eyed, newbie walked through the doors of Frank & Maven. 

I brought with me a win-em’-over attitude and a dream to step out swinging. Almost immediately, I found myself sitting face-to-face with business leaders with years of experience who knew their industry like the back of their hands. They were now looking to me for answers and I was desperately trying to keep up.

Fast forward to today, and I can confidently say I’m a battle-hardened professional. I’ve gained well-won wisdom that has shaped my approach to business and life. 

I've distilled my half decade of experience into 5 crucial lessons. These insights, forged through trials and triumphs, have become a playbook for how to show up in the world.

Lesson 1: Trust Isn’t Built in a Day
The journey to prove my worth taught me that winning trust is a marathon, not a sprint.

It took showing up every day, putting in countless hours, and proving I cared through consistent effort. It took over-communicating, over-preparing, and over-delivering.

Trust is earned through unwavering effort, never shutting down even when you’re turned down, and proving that your word is good. In the end, that trust will be built on a foundation of respect and tenacity.

Lesson 2: Master the Art of Relentless Research
Every minute spent researching my clients, their histories, competitors, and industries paid off when I could contribute meaningfully to discussions and decisions. 

As my mentor Dr. Rice says, “When you’re competent, you’re confident.” In other words, your efforts will be rewarded when people call on you to contribute in a meaningful way to discussions and, better yet, decisions. 

Lesson 3: Discipline Is Not a Rigid Routine but a Flexible Resilience
True discipline is not about being perfect, but about being persistent.

Rigid routines will be shattered by unforeseen circumstances, but a flexible resilience allows you to show up with consistency.

When you get knocked off track, reevaluate, recalibrate, and recommit. 

Lesson 4: Listen Morre Than You Speak
It’s all about understanding before being understood.

Being more impactful than opinionated.

Ask questions. Then ask more. 

Look for the patterns, pain points, and potentials. 

When you have a full picture painted, your words will mean more. 

Lesson 5: Keep Short Accounts
Mistakes are inevitable, but how you handle them matters most.

Stay sincere.

Don’t get defensive.

Resolve to do better next time.

Your people won’t abandon you when you mess up. In the right spirit, it only reminds them that you’re human. 

—

I want to extend a heartfelt thank you to those of you who have allowed me the opportunity to learn these lessons. Your trust, feedback, and partnership have provided the real-world experiences that make these practices invaluable in my life.

Whether you’re just getting started or have years of experience under your belt, I hope you find these points as universal and timeless as I have.  

Here’s to the last 5 years and cheers to the next 5 to come. 

Leslie

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

00:00 Intro
01:56 This Customer Needs You TODAY
04:54 You're Advertising Wrong and It's Not Your Fault
07:48 How to Compete On Price, Speed, and Hassle
15:10 How to Speak to the Today Customer
16:11 Picture Your Exact, Ideal Customer
17:42 Do You Know Their Needs, Pains, Hopes, and Fears?
22:06 Make the Next Step Crystal Clear for Your Customer
24:11 Pick the Right Media for YOUR "Today" Customer
29:21 The Downside of the "Today" Customer
30:43 A "Today" Ad Done Right


Host: Brandon Welch
Co-Host: Kyle DeVries
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Keep it Short

You’re going to try to make your case.

You’re going to be met with a misunderstanding and twisting of your words.

You’re going to try again. 

You’re going to get the same result. 

You’ll toss and turn…

You’ll dream of the moment where you are finally heard. 

But the truth is… no matter how much you toil over your words… some people just weren’t wired to receive them. 

This is the moment you know:

Keep it short. And move along. 

Save your energy for those who were made to understand you, and for those you were made to understand. 

There are 7 Billion people…

Don’t change your message, your values, or your mission  just because one of them doesn’t get it. 

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Do you want your company to grow faster?
Do you wish your team was more productive?
Would you like a better ROI on your marketing?

There is nothing that affects these outcomes more than the strength of your vision.

When vision is weak, you attract customers and employees by accident, and your company is reduced to going through the motions. Lackluster profitability, underperforming workers, and apathetic customers are inevitable. 

But when your vision is strong, the perfect people show up as if the thing you are doing was made for them (and it was). Loyal customers, die-hard team members, and a world-famous reputation is sure to follow.

Best of all, you change lives and achieve big dreams in the process. 

Today, we are tackling the topic of vision with a practical formula you can use to refine the impact you wish to make and communicate it in a way that everyone will understand. 

And rest assured, this is not just another exercise to create a fancy bag of words that nobody remembers. If you follow the steps we cover today, you will see a change in every corner of your company. 

It's up to you to finish the year strong. 

There's no better way to start than clicking that big beautiful play button. 

Cheers!


00:00 Intro
00:54 Where are you, and where are you going?
01:20 The foundation for companies that grow faster
02:20 Vision is NOT
03:20 Examples of strong vision
07:00 The world is in trouble. Small business can save it.
08:50 Two parts to strong vision
09:18 Step 1: Declaring the world you are trying to create
10:15 Frank & Maven's vision
11:15 Your vision statement formula
16:08 You'll find it in your roots
17:24 The thing that won't happen until after you die
20:25 Step 2: Integrate your vision into company rituals
21:01 How to keep vision from becoming a fancy bag of words
23:55 A vision statement done right will protect you from bad customers (and team)
27:00 Never apologize for this
28:58 You can't get tacos at McDonald's
30:31 Your vision action plan


Host: Brandon Welch
Co-Host: Leslie Clark
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

This week, you will write an email that needs to be taken seriously, a text that needs to be felt sincerely, and an advert that needs to sway your prospect into taking action.

The difference in success or failure will hinge on your ability to choose the right words.

Lean on a phrase that is too bland, and you'll surely be ignored.

Craft one that is too creative, and you'll surely be misunderstood.

But, when you strike the perfect balance of whimsical and wise in your wording, you'll pull attention like a puppy and persuade like a prince. 

Today's episode is chock-full of simple tricks for getting people to listen to what you have to say, courtesy of our resident wizard of words, Leslie Clark. 

And rest assured, if you're not one of those word nerds... We've made sure that this episode ain't any smarter than a 5th grader. 

(But it will make you a lot of money!)

So clickety-click, Slick... you don't want to miss this one! 

Here are the quick links to the good stuff:

00:57 Before they buy your product, they have to buy your headline
03:03 How to leverage opposites to command attention
05:39 Business in front, party in the back
07:33 Repetition, repetition, repetition
08:47 Twist a popular phrase for feel good and do-next
15:28 When in doubt, bust a rhyme
18:06 Recap



Host: Brandon Welch
Co-Host: Leslie Clark
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Growth is tough right now, and it's even tougher if you're selling luxury items.

But, a rare few companies continue to grow at impressive rates while the rest of the world struggles to break even. 

How are they doing it?

Today's guest is one of those rare few, and he has a recipe for success that will surprise you, inspire you, and make you better. 

Nate White is an infectious leader, master of customer experience, and host of the Chords and Coffee podcast, which has amassed over one million views.

I might also add that he is the finest guitar player we've ever heard (and there's proof at the end of this episode). 

Listen in to learn how he and his team have mastered a culture of excellence, hospitality, and growth despite the headwinds they face.

00:57 The most insane guitar player you'll ever meet
03:16 If you aren't doing this, your business is in big trouble
13:01 If you have these three things, you'll grow no matter what
15:37 The power of the non-negotiable greeting
19:47 A 5-minute recipe for a successful sales day
25:15 The Garth Brooks hack
26:24 Play undercover boss
30:30 The sauciest nugget
41:16 Be, do, have
44:32 Private concert with Nate 
47:55 Recap

Listen to Nate on Chords and Coffee Here: https://www.youtube.com/watch?v=pVaCvqoiAzU


Host: Brandon Welch
Co-Host: Nate White of www.palenmusic.com
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a