Maven Marketing with Brandon Welch

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We all need the same things:

• Acceptance
• Advancement
• Adventure 

Your friends all want these things for you too. 

But your true friends are the ones who will help you achieve these things, even if it costs them their own. 

They will risk their own acceptance to stand up for you, spend time with you, or tell you the truth no one else is brave enough to tell you. 

They will prioritize your advancement in status, finances, or well-being as much as they do their own.

They will challenge you to go on adventures, remind you that life is short, and help you conquer that scary mountain calling your name. 

A friend will applaud you when you win and compliment your new shirt. But a true friend will point out when you say something stupid or when you have a long nose hair that needs to be trimmed. 

A friend will invite you to their events, but a true friend will skip the party to sit on the back deck and talk about the tough week you’ve had.

A friend will “like” the inspirational quotes you post on Facebook, but a true friend will text you on a Tuesday morning in March to ask you what you’ve done lately about that New Year’s resolution you set in January. 

Friends will appear on your path of life often by accident. And that is a wonderful thing. 

But true friendships only happen on purpose. And it’s one of the most beautiful things you could ever choose to put your energy into. 

1. Who has been that true, on-purpose friend for you?
2. Are you being the same for them?

Remind them today how rare that is. And get together soon to celebrate.

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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Lead counts remain steady, but your appointments are trailing off.

What's going on?

The truth is that consumers are overstimulated and underwhelmed with the first impression your company is making. 

If you're struggling to get them on your calendar, you need to have better conversations in more places, and with more follow-through than you ever have.

Today's punchy episode will equip you with 7 tactics to cut through the noise and turn those lazy leads into blissful buyers.

We'd love to know what you think. Drop us an email to [email protected] and tell us how we're doing!

00:00 Intro
00:21 Don't forget what a lead actually is
01:52 Meet them where they just were
03:55 It's not just a call or text
07:24 Always call with good news
09:43 The correct number of times to call
13:03 Clarity is everything
14:59 Set your salesperson up for success
18:12 Measure against these benchmarks
21:36 Recap


Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Words are Worlds

Right now there is someone disappointing you, doubting you, and making your life difficult.

It’s the weekend, and you’ll likely blow off some steam about this person.

You’re perfectly entitled to do that, and it may even do you some good.

But before you do, could I remind you of something you’ve known for a long time?
The words you say feed the thoughts you have
The thoughts you have become the feelings you walk around with
Bad feelings create more bad feelings
More bad feelings create negative actions
Those actions never lead you to the resolution or the life that you actually want
Your words literally speak worlds into existence.

It seems harmless to spin up negative worlds in the company of friends who love and support us.

But what would happen if you… didn’t? 

There was once a man who spoke a world of peace, forgiveness, grace, and love into existence.

He taught us how to create that same kind of world, even in the midst of thrown rocks and curses.

And he showed us that when we make that choice, radical, counterintuitive things happen.

The world we actually want to live in happens. 

I am asking:
What world are my words creating?
Is that a world I want to live in?
I hope your week comes to a peaceful end, and that it begins with abundance.

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

00:00 Intro
01:06 1 Year of Helping YOU
02:18 Breaking Form
08:07 Who is Caleb?
10:42 Who is Brandon?
23:03 Your Commitment Shows Up Everywhere
25:43 We're Giving It All Away


Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Your mom, your guidance counselor, your pastor, your wife, and your best friends have the highest and best intentions for you.

But they have given you horrible advice.

“You can be anything you want to be,” they say. “Just plan the work, and work the plan.”

It’s not that it’s bad advice actually. 

It’s just ineffective and incomplete. 

Western culture has taught us that success is a linear path that can be achieved by a carefully calculated plan. 

But I have met zero successful people who’s life went according to plan. 

Sure, they will look in their rearview mirror and tell you all of the steps that got them to where they are today. But rewind 3, 5, and 10 years to the past, and they couldn’t have told you what those steps would have been if their life depended on it.

Yet the default mode for anyone longing for change is to:

1. Stop

2. Analyze all of their options

3. Wait to take action until they have the right amount of experience, qualifications, degree, money, right timing, or other illusive “permission” to take the next step.

The most successful of my friends will all tell you;

There will never be someone show up and tell you that you’re ready, this is the right time, or that you have permission to move forward.

The truth is that the perfect timing can’t be seen through the windshield. It can only be seen through the rear view mirror.

And the only way to get it in the rear view mirror, is to move forward in an uncertain direction.

Here’s the good news:

1. Once you get moving, you will know very quickly what is working and what isn’t working

2. Because you live in America, you can always pivot

3. Making a wrong move now will always lead you to the right one soon.

The fork in the road is never very far away. And that fork will lead you to wonderful places.

Find the fork, my friend.

You have everything you need to start right now. Today. This moment.

I can’t wait to hear all of the wisdom that will soon be beaming from your rear view.

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

As leaders, we can sense when something feels "off."

This puts us in a hyperactive mode of "fixing" anything and everything in our sight. Except we often break more than we fix.

Wouldn't it be better to be able to diagnose the source of the problem instead of driving everyone crazy?

And wouldn't it be even better if we avoided those problems altogether?

After helping hundreds of CEOs get out of their own way and tap into rapid growth, Zach Hoskins began to see the same six patterns over and over.

He calls them the "Six Pitfalls of Business," and today, he will teach you how to overcome them before they ever overcome you.

This action-packed lesson is exactly the fresh breath of air you need to jump-start your week and the second half of 2024.

Dive in and profit, friends!

00:00 Intro
01:07 A Master in Productivity
03:19 The Six Pitfalls of Business
05:00 Why Your Direction Probably Isn't Clear
06:15 Bonus: This Applies Directly To Success in Advertising
08:25 What If You're Not a "Visionary?"
12:40 You Need to Audit Your Business
14:45 Poor Execution and Implementation
19:31The Constant Threat of Cash Crunch
22:45 It's Not Just About the Money...
23:40 Lack of Clarity and Accountability
27:20 How to Take the Awkwardness Out of Hard Conversations
29:03 The Wrong People on and Team Dysfunction
32:33 How to Avoid Misalignment
34:11 Having the Courage to Offboard
35:42 If You Truly Care, You Will Do This
38:59 How to Avoid Costly and Frustrating Meetings



Host: Brandon Welch
Special Guest: Zach Hoskins from theefficiencyconductor.com
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Our agency has thrived by knowing how to make big money with digital advertising.  But when our service clients want to 10X the size of their companies, our #1 tool is TV & Radio.

Does that surprise you?

Here's why:

- Even as the world uses digital streaming at record rates, there are still VERY big audiences consuming local TV and Radio (especially live news & sports)

- These audiences, compared to digital audiences, are CHEAP. We usually reach 5-8X more people for the same budget 🤯.

- When we make make our clients famous with those huge groups of people. Then, when those people need what our clients are selling, they very naturally like, trust, and buy from them at much larger rates than can be earned with digital media.

The results are undeniable. Just ask any of the now-millionaires we've done this for.

Still yet, there's a dilemma:

"Sophisticated" marketers often abandon TV & Radio in favor of fancy-shmancy targeting and tracking.

And hey, there is definitely a time and place for fancy-shmancy targeting & tracking.

But when you want to become a market leader, you're going to have win people over long before they're ready to buy what you're selling. And because they don't need what you sell, they won't interact with you in the ways that can be tracked by "sophisticated" marketers. There's a waiting period before you feel that huge growth.

Rest assured, when you become famous with hundreds of thousands of people, huge growth is on the way.

But without fancy targeting and tracking, how are you supposed to know it's working until then?

After creating hundreds of millions of dollars in growth with TV & Radio, we have uncovered 7 clues that emerge during the buildup of successful broadcast campaigns.

In this week's episode, we are teaching you those 7 clues.

When you find these, you can be assured that your broadcast campaigns are not only "working," for you...  you're headed for a season of record gains.

As sincerely and truly as we can say it, TV & Radio could be the biggest game changer your company has ever seen, as long as you don't chicken out before it has a chance to work.

Cheers to all you're making happen!

03:14 The Most Profitable Kind of Customer
16:08 Trending Direct Website Traffic and Brand Searches
18:13 Decreased Lead Cost
21:00 Higher Conversion Rates on your Website
23:49 Higher (and Easier) Sales Closing Ratios
25:52 Creating More Repeat and Referral Business
27:23 The Copycat Effect
29:50 Faster Growth Rate Annually


Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

You probably already know this... but a reminder never hurts.

The media you choose to buy doesn't make your ad successful...

It's the ad you choose to write that makes the media successful!

Even with the biggest budget, the biggest audience and the most fancy targeting in the world... you can STILL wind up empty handed without the right message (ad).

Most ads fail because the business owner thinks that if they "just get their name out there," people will automatically want to do business with them.

But when was the last time you bought something just because "the name was out there?"

Human decisions are a lot more complicated than that. But it's okay, because in this episode, we're going to show you exactly how to write ads that get attention and persuade people to take action. 

Three principles that will never fail you:

1. Avoid predictability at all costs
   
   
2. Use real, 2nd person voice
   
   
3. Make it extremely clear how their life will be better when they take the next step

Click here to see magic behind 5 that are making big money for our clients.

It's gonna be a great week!

Quick Links:

02:23 Ad 1 How to use "Divergence" To Earn Attention

11:01 Ad 2 Why Smiles, Fists, and Tears are the key to selling

19:51 Ad 3 Fame = Fortune

26:52 Ad 4 How to Use Metaphors for Emotional Appeal

31:07 Ad 5 The Power of Jingles...When Done Right

38:09 Three Principles That Will Never Fail You

Host: Brandon Welch
Co-Host: Kyle DeVries
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

When things are running smooth, you assume your marketing is doing its job.

But as soon as leads and sales get tougher, you suddenly wonder if you’ve been giving credit to the right things… and now every penny you’ve been spending is suspect. 

Are you facing lackluster results with your advertising?

Are you wondering if your marketing people have been fluffing all along?

Would you like to know how to cut through all the nerdy jargon and get the truth?

These are the times that separate the boys from the men, as they say. 

Today we are going to teach you how to bring a mature, methodical approach to your marketing conversations and get to the bottom of what’s working and what’s not.

This episode could be the biggest difference maker we’ve ever brought you. 

It’s all one click away!


00:00 Intro
01:11 Today's Episode
05:01 "How Many Different Media Services Am I Advertising On?
10:04 "How Much Am I Spending On Each Ad Platform?"
12:08 "What Kind of Campaigns Am I Running?"
19:18 "What Is My Cost Per Lead?"
23:05 Review
23:55 You Get What You Pay For
26:54 Media Mixing Is A Myth
28:19 Choose The Right Google Campaign
28:39 Make Your Agency Show You The Math
35:40 Our Goal For You The Business Owner


Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Links In This Episode
Digitalmarketer.com


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

You have natural abilities.

Those natural abilities gave you an advantage over most people.

They got you to a reasonable level of success.

People applauded you.

It felt weird to be celebrated for something that was reasonably easy. 

You, not wanting to be a braggart, struggle to push yourself out in front anymore. 

You think the “attention” is braggadocios. 

So you settle for comfortability, and you tell yourself “you’re not an arrogant person.”

You accepted that there were two options… be “humble” or “big.”

And that’t the biggest lie you’ve ever been told. 

I’ve recently been reminded:

1. God did not give you your abilities so you could play it safe
2. He wants to you trust him for the times you aren’t comfortable
3. Turning gifts into bigger, harder things is the best way to honor what you have been given

Is that reminder helpful for you, too?

Let’s stop playing it safe my friend.

There is a lot of meaningful work to be done.


Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a