Maven Marketing with Brandon Welch

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00:00 Teaser
00:41 Intro
01:40 What's happening with my organic traffic?
02:45 A giant update from Google
08:50 What you can do to stay on top
15:20 Another way Google's making things tougher
21:10 A new chance to prove credibility
26:50 What's your local listing authority?
28:50 How Google checks if you're 'legit'
32:00 Oh yeah, it's an election year too.
33:00 Recap
33:50 Outro


Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy



Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
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LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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If you asked the average person why they haven’t conquered their goals, there is a significant chance they’d provide one of four excuses:

• Not enough time
• Not enough money
• Not enough energy
• Not enough knowledge

There is also a significant chance they would be… wrong.

Consider that the average person:

• Spends 2.2 hours a day on social media
• Spends 2.9 hours a day watching meaningless TV
• Works out less than 20 minutes a day
• Over eats by 400 calories
• Is sleep deprived 7+ hours per week
• Has less than $1,000 in savings
• Reads less than one book per year

Do the math and the reality is that the average person already has an additional 10 weeks per year to work on their big dreams… if they would just choose them over TV and Facebook.

The average person could lose 10lbs in 2 months with just one better eating decision per day.

And the average person could earn the educational equivalent of 10 college degrees in their life if they would just read two books a month.

So, what is exactly the problem?

Most of us don’t tell our time where to go… we wonder where it went.

It seems evident that we also don’t tell our money, our energy, our nutrition, our hobbies, our learning, our spiritual health, or our relationships where to go.

But all too often, we wonder where they went.

The good news is that there’s is an alternative:

Don’t do that.

It’s time to take the things back that already belong to you.

Friendly reminder – The year is still young. Your dreams are still worthy. Your options are still plentiful.

Tell your life where to go so you’ll never wonder where it went.

It’s so much better that way.

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

00:00 Intro
01:04 Today's Episode
02:10 Consumer Habits and Stats
06:17 Are You Confident Enough to Sell?
08:34 #1 Ask Better Questions
12:24 #2 Communicate Your Values Better
16:26 #3 Get In Front of More People Who Aren't Brand Aware
21:26 #4 Provide A Trade-Down Option
24:20 #5 Choose to Grow

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy



Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

I’d like to find the writers of the iPhone software who automated this video title yesterday, and I’d like to punch them. 

Notice I didn’t just say “this video.”

I said “this video title.”

“Early Adventures with Jude”

It was one of the many auto-generated slide shows served up to me each week on my home screen. Like most, this video was a blessing of past memories.

But it was that “early” word that got me.

The “*Early* Adventures” implies that we are now in… The *later* years, and that caused me to have a moment.

At first I thought “he’s still a young kid.”

Then I thought, “no, he’s really not.”

And then I heard what God was trying to tell me. 

“Give your infinite attention to him as I have given my infinite attention to you.”

Oof. 

It had nothing to do with the software guys. 

It was a reminder of how big and precious his gifts are, and that they are currently right in front of me. And suddenly everything else in my week felt very small in comparison. 

I have surpassed the halfway point of the moments Jude and I will live under the same roof. That stings.

But I am grateful for the reminder to cherish those moments like pure gold. 

I am also curious:

If God just used the iPhone to speak with me, could he use something unusual to speak with you today?

The reminders of His love are everywhere. Let’s try to give them our infinite attention.

Cheers,

BW

God and Your iPhone

Frankly Friday 5/3/24

“Time, like money, is spent. What are you buying with the hours of your life?”

– Roy H. Williams

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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00:00 Intro
01:20 Today's Topic
02:36 Conversion Rate
06:39 Website Load Speed
09:23 Website Technology
13:18 Bounce Rate
17:57 Content Out of Whack
21:16 Design
25:14 Search Engine Ranking
26:46 Recap
27:09 The Price Is Right

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

 

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

When I was 17, I wanted to be a music producer. 

The path presented to me was an $80,000 program at a music school.

It seemed logical: pay to learn the skills, then get a job that pays you for those skills.

Lucky for me, I met a guy who had gone to that school, paid the money, learned the skills, and had a blast. There was only one problem: he was broke. 

I took a closer look at my options. 

Also, lucky for me, I had a job at a music store that sold recording equipment. As part of my training, they let me borrow some of it. 

Luckiest of all, there was a new website called “YouTube.” It was full of videos about how to use that equipment—and they were free! 

I made a goal to watch an hour of training per day for a whole year. I wanted to see if I could learn how to be a producer without the expensive school.

In the meantime, I recorded songs for some local bands pro bono. Word spread and more bands started calling. 

I started charging them a little bit of money. 

As I got more experienced, I started charging more money.

In a little less than one year, I had made over $20,000 as a self-taught music producer. 

And you know what?

I figured out that I didn’t like that career nearly as much as I thought I would. So I gave the business to my friend from the fancy school and moved on to my next thing. 

But can I tell you something?

The money I earned was nothing compared to the lesson I learned:

Getting paid to learn is WAY sweeter than paying to learn. 

That lesson has proved to be worth 100x more.

When I was 21, I wanted to go into advertising. The conventional option was a $60,000 marketing degree.

When I was 24, I wanted to be a pilot. The conventional option was a $100,000 flight school. 

When I was 29, I wanted to be an author. The conventional option was a $50,000 traditional publishing route. 

But I had learned long ago that there is a better way. So I repeated the process: 

• I studied advertising for an hour a day for a whole year.
• I gave free marketing services to practice what I was learning.
• That got me the real job in advertising…
• Which took me to see clients in an airplane with a flight instructor
• Which allowed me to get my pilot’s license on the job
• Which got me the consulting experience I needed to write, publish, and promote my own book

The principle has come through for me hundreds of times. The alternate path isn’t always crystal clear, but know this for sure: there is always an alternate path. 
Three questions for you:

1. What do you want to do next?
2. What conventional option has been presented to you? 
3. What better way can you find? 

Don’t forget that traditional wisdom is usually more tradition than it is wisdom.
And don’t ever believe the lie that you aren’t yet qualified to start right now.
Get paid to learn, my friend. It’s better this way.
Cheers,
BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

00:00 Intro/New Guest
02:08 These Trends are Affecting All Companies
03:10 Google is Charging you MORE for the Same Results
11:23 The Solution that Most Business Owners Won't Commit To
16:14 Short Form Videos Are Leading To More Sales
21:40 Stop Targeting People on Social Ads

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

We are indebted for today’s Frankly Friday to my friend Bill Perkin.

With so much banter in the air, so many opinions, and so many people looking for an opportunity to be offended, Bill offered a four-word solution that I’m convinced could save humanity. 

“Whenever I get in those situations, I write the word WAIT at the top of my notepad,” he said.

Why
Am
I
Talking?

“WAIT.”

It reminds me of what we all know to be true… 

We usually choose our need to be heard over our responsibility to understand. 

But all we really have to do to fix it is WAIT. 

Why are we talking so much?

I’ve never gotten in trouble by waiting a little longer.

I’ve often get in trouble for not asking more questions.

I seldom remember this lesson. 

But with Bill’s trick in hand, I’ve got a fighting chance.

Do you want to give it a try with me?

I see joyful days in our future… if we only choose.

Let’s WAIT, my friend. 

WAIT.

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

• Confuses you
• Frustrates you
• Makes you jealous
• Suggests you’re inadequate
• Keeps you stuck

• Looking for every reason they’re wrong and you’re right.
• Exploiting their blind spots
• Forgetting you are both human beings looking for purpose and acceptance 

• Looking for common ground
• Celebrating their strengths 
• Remembering that listening is your most powerful tool 

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a