Maven Marketing with Brandon Welch

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00:00 Intro
02:10 Today's Question
03:05 Tomorrow Marketing & Sponsorships
12:04 How To Measure The ROI Of Sponsorships
17:51 The Do's & Dont's of Sponsorships
18:26 Media Sponsorships Do's & Dont's
 25:57 Event Sponsorships Do's & Dont's
31:41 Philanthropic Sponsorships Do's & Dont's
34:51 The 6 Things to Keep In Mind When You Do Sponsorships


Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

00:00 Intro
00:41 A Master of Growing Companies (Nick's bio)
04:14 Secrets of Adaptability
05:08 What to do Faster, What to do Slower
06:40 Three A's of an Unstoppable Team
10:43 Things You Should Never Change
14:48 The Trend is Your Friend
19:31 This Customer is Your Biggest Opportunity
23:45 The Least Sexy, Most Effective Advice I Could Give You
25:50 A Ridiculous, Unconventional Method to Scaling
28:55 Want to Grow Faster? Do This Instead of 'Selling'
33:15 Kick These People out of Your Brainstorming Meeting
34:16 Leading A $10 Million Vs. $50 Million Company
40:40 How To Know When Your Company Needs Someone Smarter Than You
42:50 Why Going Bigger Can Kill You... 
45:33 If You Had $1M to Invest in Anything...
46:38 Why this CEO's Heart is in Marketing
51:15 Marketing is Not What You Think...
56:06 The Key Conversations You Need to Have With Your Marketing Team
59:37 Biggest Mentors & Favorite Authors
01:02:42 Don't Forget This Blessing
01:04:45 Final Advice for Marketing


Host: Brandon Welch
Special Guest: Nick Gordon of Shine Solar https://www.shinesolar.com/
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/


Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

50 days ago:

You made big promises.

Ordered the salad.

Put down a vice.

Wrote in your journal.

Read a book.

You walked back into work with a different spring in your step.

You shared your goal with everyone.

You created an energy of change inside yourself. 

50 days ago, it was January 1st.

So, how’s it going?

We’ve all heard the worn out statistic that, “80% of New Year’s resolutions fail by the end of January.”
 
But there’s another fact that I think is more worthy of acknowledging:

2 out of  3 people reach at least *some* level of success with their resolutions. 

While you ponder on that, there’s something I’d like to share:

    1.    I was 5 years behind my goal of becoming a helicopter pilot.

    2.    I missed my goal of becoming a best-selling author by exactly one year. But I set that goal 5 different times before I actually hit it 😳.

    3.    I missed financial goals in my company for 5 out of 10 of the last 10 years. 

    4.    I started and stopped my podcast 7 times years before I found my pace.

    5.    I am not currently pacing to hit the body fat % I established a month ago.

BUT.

I am always better than where I started.

I am always better for having started.

And so are you. 

If there is one thing I have learned about conquering big things it is this:

**Small moves are far more powerful than big ones.**

Small moves, daily, will do more for you than winning the lottery, owning a Time Machine, or being born with the genetics of a supermodel. 

AND, You are the only one who can decide to:

Keep showing up. 

Keep looking up.

Keep getting up.

Resolutions be damned; You are better.

And you will keep getting better.

Won’t you?

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

00:00 Intro
00:49 Today's Episode
01:50 What Is A Lead?
03:08 Stop Talking About What You're Selling, Talk About This Instead
08:54 What Are Your Customers Actually Asking For?
14:00 How Can You Trojan Horse Your Way Into Trust With Potential Customers?
17:52 Make Sure A Potential Customer Can Convert Anywhere On Your Site
22:01 People Will Assume The Worst Unless You Do This
26:06 This Bonus Tip Will Tie It All Together
32:32 What You're Gonna Do Now


Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

“How to keep employees”

It’s a phrase that was searched 1,900% more often in November 2023 versus November 2013.

But you’re not surprised, are you?

Neither am I.

My conference room has long echoed with the concerns of well-meaning business leaders all wondering, “How do I stop losing people?”

They are eager and honest in their pursuit of the right solution. But they are often jostled by my answer:

Employee loyalty can not be bought any more than your marriage can be bought; it must be built.

First, the language of the question indicates the problem. Can we agree on something?

These are not our employees “to keep.”

They are our team… to support.

They have chosen to trust us with hours and years of their life they could be doing something else. And silently, they are trusting us with those hours and years so that we might help them achieve their dreams.

Yes, when we give them nothing else to judge from, they will resort to comparing our salary, benefit packages, and vacation policies to the next company trying to scoop them up.

But those checked boxes were really just a symptom of a bigger void; they’re searching for a better life that we haven’t provided.

So let’s start there.

If we are not helping our team achieve their dreams, then what are we good for?

For too long, the answer to that question has been “a paycheck.”

And that’s exactly why so many companies are where they are today with talent shortages and disengaged employees.

What if, instead, the world was asking, “How do I keep my employees happy?”

For what it’s worth, that search phrase has only declined in the last decade, according to Google Trends.

But stop for a moment and ask, how do we build a strong relationship in every other area of our lives?

How do we build strong friendships? Partnerships? Marriages? And families?

We give.

We give our time. We give our listening ears. We give our support. We share our riches and our resources freely, without strings attached.

We encourage each other. We go below the surface and ask about the hard stuff. We follow up. We help each other overcome.

And the result is so much bigger than loyalty; it is community. It’s trust. It’s a natural desire to want to be together.

Without gimmicks, games, numbers, and figures, we just end up knowing, “These are my people.”

Would you like your company to be full of “these are my people,” people?

We would all pity a man who had to resort to searching “How to keep my wife.”

And we’d probably all know that what he should be searching for instead is “how to be a better husband.” And we all know that being a better husband, friend, and partner all comes down to the love, effort, and generosity given.

Could the analogy apply to us as employers?

I think it has to.

Give to your people, my friend. Give to them freely.

Find out what they’re lying awake at night dreaming about. Ask them about it. Buy them a random book or send them to a conference on that subject. Pay for a coach for them. Give them time in their schedule to pursue that thing. Celebrate them in front of everyone when they’ve reached a personal milestone.

Surprise the heck out of them with a gift card for a date night with their wife. Give them a random day off to do something with family. Buy a plane ticket to the city and friends they long to visit.

Pay for their first three months of guitar lessons. Hire a house cleaner for them after they’ve had a crazy week. Send flowers and words of encouragement on their hard days. Throw lavish birthday parties for them and say out loud what you and your team admire about them.

Show up early with their favorite coffees and snacks.

Carve out time for them regularly.

Smile, give fist bumps, and remind them often that it’s okay to chase

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

You are what you don't let go of. The need to be liked. The belief that something bad is about to happen. The expectation for everything to be perfect and ideal. The determination for being right. The anger of being hurt by someone else.

These are just a few of the things that will kill you if you let them.

Or at least they will kill the best version of you. The real you.
The you that God has created and wants for your life.

Or you can let them go. You can trust that good things are about to happen if you don't get in the way, you can trust that when they don't happen, you will learn, communicate, and get better.

You can trust that short of someone dying, what you're worried about probably isn't going to matter in a month from now.

You can believe and choose a better life. One filled with peace, one filled with confidence, one filled with wisdom and discernment,
  
one filled with acceptance that doesn't depend on being perfect.

One that will get you to the life you actually want.

But you are for sure going to have to let it go my friend.

Confession. This is a letter I wrote to myself this week. It's so silly because I know all this stuff. And you do too. But it happens so fast that we forget.

The best news of all is that it is our choice to remember, reset, and readjust.

That's what I'm trying to do.

How about you?

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Social media is undoubtedly the fastest and cheapest way to promote your product or service.

Despite this, most businesses struggle to surpass a 0.07% engagement rate on their posts.

This week, we break down how to strategically use social media for business and combat the ever-changing algorithms behind some of our favorite platforms.

Stepping into the host's role this week, Caleb Agee teams up with Carter Breaux to give you the ultimate guide to forging meaningful connections with your audience and ultimately boosting your sales.

00:00 Intro
02:04 Today's Episode
03:51 Understand This One Thing Before Diving Into Social Media
06:21 Effectively No One Will See Your Posts
08:22 Is Your Account the Unpopular Kid At The Party?
10:17 Read the Room (Your Customers) & Cater to Them
11:44 Are You Posting On The Wrong Platform
14:10 The Valuable Content You Should Be Making
22:53 The Algorithm Is Picky
26:35 Use These Content Tools!
32:35 We Want To Answer YOUR Question ([email protected])


Host: Caleb Agee
Co-Host: Carter Breaux
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

00:00 Intro
01:18 Our Bad Days and How We Get Through Them
02:38 4 Kids, 2 Jobs, Homeschool, Laundry and 
03:15 #1 Secret for Resetting Stress
05:19 A Book Every Couple Should Read
06:03 Do This For Your Spouse, Always
06:33 Don't Do This To Your Spouse
07:13 Some of the Best Marriage Advice We Ever Heard
08:16 Valerie's "Secret" for Getting All of the Things Done
10:31 Embracing Adventure
11:32 Disclaimer (Our Real Secret)
14:18 Don't Believe This Lie
17:31 This Should Make You Mad
18:31 Knocking Down Obstacles, Conquering Dreams, Honoring Your Life
21:10 A Shift That Changed Everything (Habit Stacking)
23:49 Morning Routines are Explosive
26:29 How We Protect Our Marriage
29:08 Never Stop Pursuing Each Other
30:15 Would You Talk to Your Best Friend That Way?
32:16 What Would We Do Differently 10 Years Ago? 5 Years Ago? 3 Years Ago?
37:24 Severe Burnout, Rock Bottom, and How We Overcame It
42:37 A Glimpse at What's Next


Get the 80/80 Marriage Book: https://a.co/d/05TAzgW

Host: Brandon Welch
Co-Host: Valerie Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a