Maven Marketing with Brandon Welch

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00:00 Intro
00:43 Today's Episode
02:39 What are the 3 Types of Customers?
05:09 The Today Customer
07:11 The Tomorrow Customer
20:45 The Yesterday Customer
22:44 Recap


Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


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LinkedIn: https://www.linkedin.com/company/frank-and-maven/

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I was a B student. 

Not because getting an A was hard. But because getting a B… was easy. 

Until 3rd quarter in 4th grade when my dad sat me down at the dining room table with my report card in his hand. 

He wasn’t mad, but he had something to say. 

He looked at my list of not bad, not great marks, held up his thumb and index finger 1-inch apart, peered his eye through the gap and said,

“It only takes a little bit to be better than average.”

He then got up and went to the kitchen to eat. 

*mic drop*

That thumb and index finger symbolized everything I already knew: I could do better, and he was calling me out on it. 

And since I was 9 years old, that thumb and index finger has become the silent prompt for conviction, pivot, and motivation in my life. 

Every time I walked away from half-hearted job helping around the house, working for his company, or saying something I shouldn’t have said, there he’d be standing, holding up that agonizing little gesture reminding me of all that I could be if I only tried. 

He did it so many times that as I grew into an adult it became an involuntary voice in my head. 

I should probably talk to a therapist about that some time.

But today I wanted to share with you how powerful that tiny phrase has been for me, and how powerful I think it can be for you too. 

The impact of small moves has long been studied. Modern science knows that small, “little bit,” moves are the neurological secret to brain change.

“Little Bits” are the secret to breaking every bad pattern in life, and building every good thing that you want:

Do you want to earn more money?

- Give a little bit more value.

- Show up a little bit more prepared. 

- Polish your craft a little bit more often.

- Get a little bit more organized.

- Communicate a little bit more clearly. 

Do you want to have a better marriage?

- Listen a little bit more than you talk.

- Acknowledge her strengths a little bit more sincerely 

- Let go a little bit more of your ego.

- Own and fix a little bit more of your mistakes. 

- Care a little bit more about her dreams. 

Do you want to conquer unreasonable dreams?

- Write them down with a little bit more detail.

- Look at them a little bit more regularly.

- Tell them to a little bit bigger group of people.

- Ask “what’s in the way,” a little bit more seriously. 

- Spend a little bit more time with people

who have actually gone through the process.

——

The “little bit” rule has served me every time I have put it to test in the last 26 years; in business, in leadership, in relationships, in being a musician, in being a pilot, in being a dad… it has always lead me to goodness. 

I’m never perfect and never done, but I am always sure that behind every challenge is a simple little answer. 

Thank you, dad. Your wisdom and your heart are a rare gift.

I am glad I got to be your son. 

And I’m glad we all have the chance to go back and give it a little bit more.

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

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Host: Caleb Agee
Co-Host: Megan Ellis
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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Bought and Freed

One day in 1791, a man showed up to a Virginia courthouse, proclaimed “I will pay the highest price for their freedom,” and then proceeded to emancipate every slave he had inherited. 

His name was Robert Carter III, and he was a remarkable human.

In the face of uproar and disgust from his southern peers, he would go on to set over 500 people free in his lifetime at astounding expense to his wealth and reputation. He never stopped to count the cost.

It was dangerous.

It was unthinkable.

It was a love that seemed far ahead of its time.

Imagine for a moment; You were one of those slaves in captivity. 

You knew nothing but a life of darkness and doubt. Then, a mysterious Man saw your sorrow, paid the highest price for you, and set you free. 

Think for a moment how overwhelming that joy would have been. 

I have another story to share.

A couple thousand years before Robert Carter III, another mysterious man showed up at a different courthouse. 

He saw mankind in chains by a different kind of captor:

Pride.

Insecurity.

Addiction.

Shame and guilt. 

Anxiety.

Lust.

Self-centeredness.

Jealousy.

Greed.

Fear.

He saw our sorrow, and proclaimed:

“I will pay the highest price for your freedom.”

Except, the ransom for you and I would cost him far more than money could buy.

The price to pay for our freedom was his life. And he gave it to us by dying on a cross 1,995 years ago today.

It was dangerous.

It was unthinkable.

It was a love that seemed far ahead of its time.

A love that could only be understood by the son of a God who wants so much better for us. 

Today, I am remembering that love.

I am remembering the sacrifice that was purchased for me at astounding expense by Jesus Christ.

I am embracing the joy of a freed man. 

And I have wonderful news…

We can all embrace the joy of being free if we just choose it.

Because of the ransom that has been paid, we are allowed to shed the shackles of our pride, insecurities, addictions, shame, guilt, anxiety, lust, self-centeredness, jealousy, greed, and fear.

There is no freedom in these things.

They separate us from a life of peace that God wants for us. 

And he invites us to choose that life with a simple prayer.

We have been bought and freed, my friend.

What a Good Friday it is to be alive.

BW

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00:00 Intro
00:52 A Note About the Big Dream
02:42 You are about to learn from a legendary company
03:35 Collegiate Golfer, Professional Musician, 3rd Generation Leader
06:19 Doubling Sales in An Extremely Competitive Environment 
10:42 When The Mission Drives the Money
12:49 How To Keep Vision Alive Through 3 Generations
17:49 When Everyone Doubts You
20:10 How to Take Brick and Mortar to E-Commerce
24:00 Old School + New School (The First Secret to Growing Without Ads)
27:32 When to Put Mission Over Margin
30:08 Obsessive Customer Experience
33:32 Vision, Values, and Vows are the Foundation
34:50 Marketing and Advertising are Not the Same Thing (The Second Secret)
36:45 Yes, Scent is Part of Your Brand
41:20 What a Brand Really Is
42:36 A Jesus Story
44:06 When You Get The Experience Right, This is What Happens (The Third Secret)
47:05 Who You Are is Who You Attract
51:12 Bad Business Decisions
52:03 What You Should Be Doing Now
54:06 Review of Lessons Learned

Host: Brandon Welch
Co-Host: Alec Palen of https://www.palenmusic.com/
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

My friend Bill is an incredible husband, business leader, mentor, Jesus follower, aviator, and friend.

I cherish his advice as much as anyone I’ve ever known…

Except for when it comes to painting. He is certifiably awful.

(Sorry, Bill. But you know it’s true.)

Similarly:

• I don’t ask my fluffy friends how to get skinny.
• I don’t ask my broke friends how to get rich. 
• I don’t ask my single friends for marriage advice.
• I don’t ask my atheist friends how to get closer to God. 

It’s not that I don’t love them…

I just don’t seek advice from people who aren’t qualified to give it.

You know what else?

I don’t accept their criticism either.

And neither should you.

When you get unsolicited opinions, it’s very tempting to give authority to them.

It is tempting to wrestle with the words.

It’s tempting to believe, “Maybe they’re right.”

Before you do that, ask:

1. Is this person qualified to speak in this category?
2. Have they actually earned this thing that you want or admire?
3. Do they actually want to help?

If it’s not a resounding yes on all 3… 

Smile, and go about your day. 

If you wouldn’t seek their advice, their criticism has no authority, because it will send you in a direction you don’t want to go.

It’s an easy truth. 

Yet, so easy to forget. 

Keep your eyes on your North Star, my friend. You have everything you need to become the man or woman you’re supposed to be.

If you are accepting this advice, then I’m honored and humbled. 

And if you don’t – I see that smile, and I hope you have an awesome day. 

Cheers to everything you’re making happen in this world. 

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

00:00 Intro
01:36 Today's Topic
02:50 If You Catch Yourself Doing This, Stop. 
04:04 How To Make Your Company Famous
07:37 The One Word Swap That Will Double Your Results
09:24 An Ad That Sold the Most Boring Product... for Double the Asking Price
14:29 You've Hooked Them... Now Don't Screw it Up!
17:34 A Targeting Secret (Enter the Side Door)
23:27 A Secret to Conquer Facebook's Algorithm
29:41 Review of The 5 Tactics for More Profitable Facebook & Instagram Ads

Host: Brandon Welch
Co-Host: Leslie Clark
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Ridiculous Wishes. 

I felt all one-thousand, eight hundred seconds tick down on the face of that flimsy clock, on that manilla brick wall, in that dreadful classroom, on every school day from March 17th, 2004 until May 12th, 2007. 

The final thirty minutes of the day were the only thing keeping me from my best friend and the entire hope of my teenage existence. 

We didn’t go to the same school. She’d have never given me a second look if we did. 

But thanks to the gift of meeting each other through words, not pictures, we connected on a level that is far superior to anything modern dating has to offer; plain old calls & text messages.

And as soon as that clock would strike 3:30, I could get back to talking to “my future wife,” Valerie Jo Hudson.

It was a ridiculous wish. 

I’d never had a girlfriend before. 

No girl had ever even taken me seriously.

She was gorgeous. Popular. Smart. And completely out of my league. 

But I was determined to make her feel like the most important, special, beautiful girl in the whole world.

Now, before you write me off as a nauseating romantic, let me tell you:

• I do not believe there is only one fish in anyone’s sea.
• And I do not believe that love can be wished into existence.

But I very much believe that wishes can be loved into existence. 

I’m not talking about the oxytocin-infused, drunk kind of love that overtakes two young people. 

I’m talking about the kind of love that shows up.

That believes against the odds.

That keeps giving, even when it hurts. 

That always looks for a way.

And that never takes the easy way out. 

I’m talking about the love that is labor. 

Sunday will mark twenty years of each of us living and giving in that kind of love. 

We have survived a year of long-distance, changes in values, changes in direction, and changes in dreams. Loss of life, loss of jobs, loss of security, friends, and health. Additions of family, kids, more kids, more kids, more risk, animals, more problems, more work, less sleep, less freedom, less easy-going, and less time. 

But we have never stopped showing up, believing, giving, and finding our way together. 

Not once in two decades. 

It seems farfetched that we somehow knew to show up for each other when we were so young. But I think that was the true gift that God gave us. And I think he wants you to have it, too. 

Do you have a ridiculous wish?

Love it into existence, my friend. 

• Show that wish you are determined.
• Do not stop to count any odd against you.
• Listen, learn, give. 
• Listen, learn, give.
• Listen, learn, give… every day until you have the thing. 

Then, never stop celebrating what you have. 

It really is ridiculous.

But man is it beautiful.

Happy anniversary, Valerie. Cheers to the next twenty years of ridiculous wishes together.

And cheers to you all!

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

00:00
00:23 Today's Guest
04:32 What is the CXFormula
07:39 A Mission to Help Small Business
11:00 What Is Small Business Missing When It Comes to Customer Service
15:34 How To Position Yourself and Your Company in the Mind of Your Customer
21:54 An Example of What Happen's When You Start to Focus on the Customer Experience
25:07 Growing VS Scaling
31:40 How To Start Improving the Customer Experience
32:17 What Does Your Ideal Customer Look Like?
33:36 Shop Your Experience/Buy From Yourself
34:41 Where is the Friction Points In Your Company
35:57 STOP Overdelivering All The Time
43:16 Quick Steps You Can Take
50:57 Learn More About CXFormula


Host: Brandon Welch
Special Guest: Jason Friedman of CXFormula https://www.cxformula.com/
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy


Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Knew it but didn’t do it. 

A couple of months ago I spent a whole week in flight safety school. Specifically, I was studying what makes the difference between safe pilots and dead pilots. 

I learned that 93% of all accidents were caused by bad choices.

And most of the choices fall into one of three categories:

• Disregarding of risk.
• Ignorance to following a process.
• Clinging to Ego

As our instructor went slide by slide, deconstructing the events that led up to countless horrific accident scenes, every pilot in the room would shake their head in disbelief at how unbelievably stupid, and preventable it all was. 

I couldn’t help but think about how the same is true for good leadership. 

Companies crash when leaders:

• Disregard risk
• Ignore the process.
• Can’t let go of their Ego 

And the rest of us review their accident footage, shaking our heads in disbelief at how remarkably easy it would have been to do the opposite. 

Can I tell you the most numbing story I heard the whole week?

Our instructor reviewed the accident report involving a student who had sat in this very classroom only months ago.

“He was sitting here just like you all were, saying, ‘I would never do that.’ And then he did.”

And he killed his wife, his father-in-law, his best friend, and his three-year-old son.

All because he knew, but didn’t do. 

I saw grown men cry that day. I saw the most experienced of aviators humble themselves, and ask some serious questions.

And now, I have a question for you:

• What do you know for sure is good for you, but haven’t decided to do?

As my friend Josh Stewart so wisely says, “Standards are more important than goals. Because a standard is what you’re willing to accept. And you’ll never allow yourself less than a standard you’ve set.”

Let’s set a higher standard, my friends. 

Don’t risk what you’re not willing to lose. 

Follow a process. 

Check your ego when your friends share a concern for what’s up. 

Happy, Safe Flying out there.

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a