In this episode of Growth Masterminds, host John interviews Shaun Wheeler, a data scientist at Aampe. They focus on mobile user engagement and the innovative approach of assigning an AI agent to each app user.

They discuss the limitations of traditional user engagement strategies, such as generic pop-up messaging, and the power of AI agents in providing tailored interactions based on individual user behavior. Through examples, including a nursing scheduling app and e-commerce platforms, they explore how AI-driven personalization can significantly impact user retention, monetization, and overall satisfaction, while also reducing communication volume.

The conversation highlights the use of surrogate models to predict user behavior, the importance of first-party data, and the future potential of AI in enhancing mobile user experiences.

00:00 Introduction to AI in User Engagement

01:15 A Deep Dive into Messaging Strategies

07:01 The Power of Personalization with AI Agents

09:50 Exploring the Impact of Over-Instrumentation

20:05 Case Studies and Real-World Applications

29:20 Concluding Thoughts on AI-Driven Engagement