Maximizing Ecommerce

Maximizing Ecommerce

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Maximizing Ecommerce episodes

  • What Ecommerce Store Owners Need to Know About Insurance with Michelle Love, Ep #50

    We live in a litigious society, and as a business owner, you could be in a position to get sued if, God forbid, someone is injured from using your product.

    This makes having the right type of insurance so important.  Plus many marketplaces like Amazon and Walmart require insurance.

    In this episode, I welcome insurance agent, Michelle Love, to come on to talk about what ecommerce store owners need to know about commercial liability insurance for their business.

    Not only is Michelle an experienced insurance agent, she also has a lot of experience as an ecommerce store owner on Amazon and eBay.

      People & Resources Mentioned
    • FBAQuotes.com
    • EMFord.com

     

    Connect With Michelle Love
    • Michelle’s LinkedIn

     

    Connect With Kevin Sanderson
    • https://www.instagram.com/maximizingecommerce/
    • https://www.youtube.com/maximizingecommerce
    • https://www.facebook.com/maximizingecommerce
    • https://twitter.com/maxecom

     

    Check Out This Exclusive Training

    Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

    • https://maximizingecommerce.com/expand

     

    Subscribe to Maximizing Ecommerce on

    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    47 min
  • Managing Profitable PPC Bids on Amazon (During a Crisis) with Michael Erickson, Ep #49

    One of the best ways to drive sales on Amazon is with paid ads, and your PPC expense can be one of your biggest expenses.  That is why it is critical to drive sales profitably.

    Managing your bids is your best way to control your costs.  

    In this episode, I am excited to welcome Michael Erickson from AdBadger to come on talk about strategies for setting and optimizing your bids.  He presented bidding in ways I had never heard before.

     

    People & Resources Mentioned
    • AdBadger
    • PPC Den Podcast
    • Maximizing Ecommerce Facebook Group
    • Free Download:  International Checklist

     

    Connect With Michael Erickson
    • LinkedIn
    • AdBadger Facebook Page

     

    Connect With Kevin Sanderson
    • https://www.instagram.com/maximizingecommerce/
    • https://www.youtube.com/maximizingecommerce
    • https://www.facebook.com/maximizingecommerce
    • https://twitter.com/maxecom

     

    Check Out This Exclusive Training

    Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

    • https://maximizingecommerce.com/expand

     

    Subscribe to Maximizing Ecommerce on

    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    49 min
  • Focusing on Amazon Growth During These Times with Carlos Alvarez, Ep #48

    Lots of changes in the world right now, and it can be easy to let the uncertainty get in your way of growing.

    In this episode, Carlos Alvarez comes on the podcast (for the second time actually) to talk about how to focus on the opportunities in our present situation.

    People & Resources Mentioned
    • Maximizing Ecommerce Facebook Group
    • Free Download:  International Checklist
    Connect With Carlos Alvarez
    • Instagram
    • LinkedIn
    • WizardsOfAmazon.com
    • Wizards of Amazon Facebook Group
    • MeetupEventRecordings.com
    • Blue Bird Marketing Solutions
    Connect With Kevin Sanderson
    • https://www.instagram.com/maximizingecommerce/
    • https://www.youtube.com/maximizingecommerce
    • https://www.facebook.com/maximizingecommerce
    • https://twitter.com/maxecom
    43 min
  • Growing with Amazon's Video and Display Ads with Brett Curry, Ep #47

    Amazon is constantly growing their offerings of how you can get more eyeballs to potential customers.  

    In this episode, Brett Curry from OMG Commerce comes by to talk about how you can capitalize on two of Amazon’s newest ad products.

     

    People & Resources Mentioned
    • Maximizing Ecommerce Facebook Group
    • OMG Commerce Resource Guides

    Connect With Brett Curry
    • Bretty on Twitter
    • Brett on LinkedIn

     

    Connect With Kevin Sanderson
    • https://www.instagram.com/maximizingecommerce/
    • https://www.youtube.com/maximizingecommerce
    • https://www.facebook.com/maximizingecommerce
    • https://twitter.com/maxecom

     

    Check Out This Exclusive Training

    Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

    • https://maximizingecommerce.com/expand

     

    Subscribe to Maximizing Ecommerce on

    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    50 min
  • Overcoming Adversity to Build the Life of Your Dreams with Congressman Brian Mast, Ep #46

    It may feel like everything has been upended in the world with the coronavirus global pandemic.  

    Just in the last week so much has changed, and as I write this, there is so much uncertainty over what tomorrow holds.

    Today’s episode is about overcoming adversity.  When I recorded this interview, I had no idea the changes we would see in the world because of the coronavirus, and because of everything that is going on in the world, it is especially fitting to hear my guest’s story about how a literal bomb went off in his life.

    He had to completely change the direction of his life and head towards a goal with no guarantee of success.  I hope this interview inspires you to reach for your goals, especially during the hard times.

    People & Resources Mentioned
    • Brian Mast’s Congressional Website
    Connect With Brian Mast
    • Rep. Mast’s Twitter
    • Rep. Mast on LinkedIn
    • Rep. Mast on Instagram
    Connect With Kevin Sanderson
    • https://www.instagram.com/maximizingecommerce/
    • https://www.youtube.com/maximizingecommerce
    • https://www.facebook.com/maximizingecommerce
    • https://twitter.com/maxecom

     

    Check Out This Exclusive Training

    Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

    • https://maximizingecommerce.com/expand

     

    Subscribe to Maximizing Ecommerce on

    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    25 min
  • What to Do When Things Go Wrong (and it feels like a failure), Ep #45

    If you have been in business for any length of time, you know it is rewarding and a lot of fun when things go right (or at least the way you hoped).

    However, there is always a risk that things won’t turn out the way you hoped.  In this episode, I discuss some lessons I have learned about dealing with situations that don’t turn out to plan (or feel like a failure).

    19:08 - Exercise on the power of visualization

    People & Resources Mentioned
    • Milli Vanilli Interview on Valuetainment
    • Being Committed
    • Tony Robbins
    Connect With Kevin Sanderson
    • https://www.instagram.com/maximizingecommerce/
    • https://www.youtube.com/maximizingecommerce
    • https://www.facebook.com/maximizingecommerce
    • https://twitter.com/maxecom

     

    Check Out This Exclusive Training

    Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

    • https://maximizingecommerce.com/expand

     

    Subscribe to Maximizing Ecommerce on

    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    28 min
  • Lessons from $60 Million in Annual Sales with Scott Needham from BuyBoxer, Ep #44

    Amazon is a platform with some huge numbers.  Billions in sales, hundreds of thousands of employees, tens of millions of customers with credit cards on file, and literally millions of seller accounts.

    What are the possibilities for sellers?

    In this episode, my guest, Scott Needham, from Buyboxer comes on to share how his company went from a family owned retail store to a mega seller on Amazon with over 60,000 products and $60 million per year in revenue.

    Crazy numbers, right?  

    You can tell Scott has a giving heart and is very forthcoming with information.  Plus he is definitely data driven. You can tell his mind must move a mile a minute.  Strap in and enjoy this episode.

    People & Resources Mentioned
    • BuyBoxer

     

    Connect With Scott Needham
    • Instagram

     

    Connect With Kevin Sanderson
    • https://www.instagram.com/maximizingecommerce/
    • https://www.youtube.com/maximizingecommerce
    • https://www.facebook.com/maximizingecommerce
    • https://twitter.com/maxecom

     

    Check Out This Exclusive Training

    Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

    • https://maximizingecommerce.com/expand

     

    Subscribe to Maximizing Ecommerce on

    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    45 min
  • Creating a 5 Star Customer Service Channel with Greg Reynolds, Ep #43

    It can sometimes be easy to overlook how all those statistics (impressions, clicks, conversions, orders, etc.) all represent real people and real situations.

     

    Hopefully everything goes smoothly with all of your transactions.  With that said, anyone who has been in business for more than a day knows that situations come up that do not go as plan.

     

    How you manage them will define you and your business.  It is critical to have a plan and a system in place to make your life easier when situations come up.

     

    People & Resources Mentioned
    • ZonSupport

     

    Connect With Greg Reynolds
    • Greg Reynolds on LinkedIn

     

    Connect With Kevin Sanderson
    • https://www.instagram.com/maximizingecommerce/
    • https://www.youtube.com/maximizingecommerce
    • https://www.facebook.com/maximizingecommerce
    • https://twitter.com/maxecom

     

    Check Out This Exclusive Training

    Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at either:

    • https://maximizingecommerce.com/expand

     

    Subscribe to Maximizing Ecommerce on

    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    37 min
  • Maximizing Effectiveness of Amazon PPC with Edward Ruffin, Ep #42

    Do you feel like you are spending the equivalent of mortgage (or more) on Amazon PPC?

    Optimizing your campaigns could mean the difference between essentially throwing money away or saving enough to make the equivalent of a car payment. 

    To help shed light on maximizing the effectiveness (and decreasing the costs) of your campaigns, I am excited to bring on Edward Ruffin from Seller Labs.

    Edward literally eats, breaths, and sleeps Amazon PPC.

    If you are looking for some golden nuggets on PPC, you will love this interview.

     

    People & Resources Mentioned
    • Seller Labs
    • Ignite

     

    Connect With Edward Ruffin
    • Edward on LinkedIn

     

    Connect With Kevin Sanderson
    • https://www.instagram.com/maximizingecommerce/
    • https://www.youtube.com/maximizingecommerce
    • https://www.facebook.com/maximizingecommerce
    • https://twitter.com/maxecom

     

    Check Out This Exclusive Training

    Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at either:

    • https://maximizingecommerce.com/expand

     

    Subscribe to Maximizing Ecommerce on

    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    55 min
  • Search Engine Optimization and Influencer Marketing with Spencer Haws, Ep #41

    Whether you are selling something on your own website or on Amazon (or both), it is critical to get people to see your offer.  If people can’t see your offer, they won’t get the chance to buy it (and you won’t make a sale).

    That is why it is important to test different ways to bring traffic to your offer.

    In this episode, I am excited to bring on Spencer Haws.  He has been a full-time online entrepreneur since 2011, and once owned an ecommerce business selling on Amazon, which he has since sold.

    He currently owns dozens of niche websites primarily monetized by display ads and Amazon Associates.

    What I find fascinating about Spencer is that he understands search engine optimization (SEO) and how to get traffic from Google.

    Because he monetizes his sites with Amazon associates links, he understands what motivates influencers, and in the interview he brings up a strategy to get influencers to link to your Amazon listing that I have never heard before.

    You won’t want to miss this episode...

    People & Resources Mentioned

    • Motion Invest
    • Link Whisper
    • Long Tail Pro
    • Niche Pursuits

     

    Connect With Spencer Haws
    • Niche Pursuits Facebook Group
    • Spencer on Twitter

     

    Connect With Kevin Sanderson
    • https://www.instagram.com/maximizingecommerce/
    • https://www.youtube.com/maximizingecommerce
    • https://www.facebook.com/maximizingecommerce
    • https://twitter.com/maxecom

     

    Check Out Our Exclusive Training

    Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at either:

    • https://maximizingecommerce.com/expand

     

    Subscribe to Maximizing Ecommerce on

    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

     

    42 min

About Maximizing Ecommerce

From the publisher's feed

Are you building an ecommerce business? Each Thursday, Kevin Sanderson shares what he has learned going from a full-time corporate job to being an independent, full-time ecommerce entrepreneur. …