Maximizing Ecommerce

Many people do not realize that YouTube is actually the second largest search engine after Google.

And if you understand platforms like Amazon, YouTube is not as much of a learning curve as one might think.

Users enter keywords to find information just like customers on Amazon enter keywords to find products.

YouTube might just be one of the best ways for you to grow an audience of potential customers, and to talk about how to make that work, I am excited to bring on YouTube expert, Jason Whaling.

• Jason's YouTube Channel

• http://maximizingecommerce.com/group

I'm excited to bring on Steven Pope from My Amazon Guy to share insight into some of the newer (and often unknown) features on Amazon to optimize the results of your catalog on Amazon from search.

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing.

About My Amazon Guy: An 80 client full service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in house.

Connect With Steven Pope

• My Amazon Guy - SEO tips
• YouTube

• http://maximizingecommerce.com/group

• https://www.instagram.com/maximizingecommerce/
• https://www.youtube.com/maximizingecommerce
• https://www.facebook.com/maximizingecommerce
• https://twitter.com/maxecom

Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon. Simply sign up at:

• https://maximizingecommerce.com/expand

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Oftentimes people will ask me about selling in Mexico or in other Latin American countries on marketplaces like Mercado Libre.

This can be a great way to add to your international expansion for your ecommerce brand.

To help sort this all out, I am excited to bring on Aleksejs Leal who has extensive experience selling on Amazon Mexico and Mercado Libre.

He shares tips for getting started in Latin America and what to avoid...

• Instagram

• https://www.instagram.com/maximizingecommerce/
• https://www.youtube.com/maximizingecommerce
• https://www.facebook.com/maximizingecommerce
• https://twitter.com/maxecom

Join me for the latest summit on building an international empire on Amazon's international marketplaces. Grab your free ticket to see the speakers over the dates of the summit by visiting http://GlobalEmpireSummit.com

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When we think about brands that do great things, likely Disney is towards the top of the list.

The "mouse" (as we affectionately referred to the company when I worked there "once upon a time") is great at a lot of things.

Connecting with an emotional bond with their customers... check

World-class operations... check

Creating a raving fan set of customers who purchase whatever they come up... check

Profitable innovation... check

Creating a great culture for employees and customers... check

Would you like to learn how you can add a little Disney "magic" to your business?

I am excited to welcome Dan Cockerell, the former head of the Magic Kingdom and Epcot at Walt Disney World, to this episode to talk about how you can create a culture of excellence in your business and create a little "magic" along the way...

• DanCockerell.com
• Dan on LinkedIn
• Twitter
• Checkout Dan's book, "How's the Culture in Your Kingdom"

• https://www.instagram.com/maximizingecommerce/
• https://www.youtube.com/maximizingecommerce
• https://www.facebook.com/maximizingecommerce
• https://twitter.com/maxecom

Join me for the latest summit on building an international empire on Amazon's international marketplaces. Grab your free ticket to see the speakers over the dates of the summit by visiting http://GlobalEmpireSummit.com

Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon. Simply sign up at:

• https://maximizingecommerce.com/expand

Subscribe to Maximizing Ecommerce on

Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

What is this TikTok thing all the kids are raving about?

For the longest time I thought that this whole "TikTok fad" as not something that businesses could monetize.

However, anytime you can get the attention of your potential customers, that is a good thing. My latest guess has me thinking about the untapped potential of TikTok...

• TikTok
• RachelPedersen.com

• https://www.instagram.com/maximizingecommerce/
• https://www.youtube.com/maximizingecommerce
• https://www.facebook.com/maximizingecommerce
• https://twitter.com/maxecom

Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon. Simply sign up at:

• https://maximizingecommerce.com/expand

Subscribe to Maximizing Ecommerce on

Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

Generally we think of creating a brand on Amazon as starting with data.

We often look at BSRs, keywords, reviews, listing quality of the competition and a variety of other factors to decide if a product is a good opportunity.

My guest in this episode, Travis Marziani, started off with more of a passion project before deciding what to pursue. Then he figured out all of the Amazon stuff later.

He has a unique story of how his ecommerce career led him this direction….

• YouTube
• Facebook
• Instagram
• Performance Nut Butter

• https://www.instagram.com/maximizingecommerce/
• https://www.youtube.com/maximizingecommerce
• https://www.facebook.com/maximizingecommerce
• https://twitter.com/maxecom

Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon. Simply sign up at:

• https://maximizingecommerce.com/expand

Subscribe to Maximizing Ecommerce on

Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

Ever tried a tool and thought.. Oh wow… that's unique.

That was my case with Bonjoro. Ever heard of it?

Basically it is like Loom meets instant messenger. It allows you to send personalized videos to customers and does it in a very methodical process.

When I signed up for a trial of their software, I actually got a message from one of their reps who said my name at least four times. It was unique, and it wasn't spliced together by an AI.

This was an actual person that recorded it.

Truly, how often do we get personalized messages in video from another human? It is pretty rare.

Ready to grow your business with video?

Bonjoro gives you all the tools you need to master personal video, and build powerful, lasting connections with your customers.

In this episode, I am proud to bring on Oli Bridge from Bonjoro to talk about building customer relationships with Bonjoro. Since recording this episode, Bonjoro has become a sponsor of the Ecommerce Brand Mastery Summit.

• Bonjoro (affiliate link)
• LinkedIn

• https://www.instagram.com/maximizingecommerce/
• https://www.youtube.com/maximizingecommerce
• https://www.facebook.com/maximizingecommerce
• https://twitter.com/maxecom

Grab your FREE ticket to the Ecommerce Brand Mastery Summit. Learn how to build your brand on and off Amazon and protect it. The summit is from July 28-30, 2020. Make sure to secure your spot with your free ticket before this deal runs out...

• http://BrandMasterySummit.com

Subscribe to Maximizing Ecommerce on

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We now have a recording studio in our pocket that allows to broadcast our message (and attract potential buyers for our products). With the touch of button, you can be broadcasting your message out to your potential buyers.

Instead of needing a broadcasting license to have a television station or pay for an expensive infomercial, you can now go live to your potential audience whenever you want with Facebook Live.

In this episode, Stephen Russ from Focus Network Media Studios came on to discuss tips for getting started with Facebook lives and for growing your following.

• Facebook
• Focus Network Media Studios

• https://www.instagram.com/maximizingecommerce/
• https://www.youtube.com/maximizingecommerce
• https://www.facebook.com/maximizingecommerce
• https://twitter.com/maxecom

Grab your FREE ticket to the Ecommerce Brand Mastery Summit. Learn how to build your brand on and off Amazon and protect it. The summit is from July 28-30, 2020. Make sure to secure your spot with your free ticket before this deal runs out...

• http://BrandMasterySummit.com

Subscribe to Maximizing Ecommerce on

Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

When selling online, we do not get the benefit of being able to speak to our prospective customers. That means that the words that we use can either kill our conversions or act as an army of high performing salespeople that turn casual browsers into raving fan customers.

What is crazy is that sometimes staring at a flashing cursor can be one of the most stressful things we can do, especially when we have ideas in our heads and just need to get them out onto the keyboard.

To help you best use your words to generate sales of your listings, I am excited to welcome Emma Schermer Tamir of Marketing By Emma to give you some actionable tactics that you can apply to your campaigns to write compelling copy that gets results.

• War of Art

• Marketing By Emma
• LinkedIn

• https://www.instagram.com/maximizingecommerce/
• https://www.youtube.com/maximizingecommerce
• https://www.facebook.com/maximizingecommerce
• https://twitter.com/maxecom

Grab your FREE ticket to the Ecommerce Brand Mastery Summit. Learn how to build your brand on and off Amazon and protect it. The summit is from July 28-30, 2020. Make sure to secure your spot with your free ticket before this deal runs out...

• http://BrandMasterySummit.com

Augustas Kligys knows a lot about virtual summits and connecting with other like-minded folks in the Amazon selling world. Even though he is not an Amazon seller himself, he has organized several virtual and in-person events for Amazon sellers.

He even keeps a listing of Amazon related summits and conferences.

• Amazon Summits
• Orange Klik

• August's YouTube Channel
• August's Facebook Page
• August's LinkedIn Page

• https://www.instagram.com/maximizingecommerce/
• https://www.youtube.com/maximizingecommerce
• https://www.facebook.com/maximizingecommerce
• https://twitter.com/maxecom

Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon. Simply sign up at:

• https://maximizingecommerce.com/expand

Subscribe to Maximizing Ecommerce on

Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM