MB2 Underground

Kelley Birschbach, President of ProEdge Dental Waters Labs, didn't grow up dreaming about dental waterlines—but he's now leading the lab that handles more than 80% of the industry's testing. In this episode, we talk about how he ended up at ProEdge, what's changed since he first joined as a marketing manager, and what it looks like to actually build a company around people. From culture to compliance to clean water access in Uganda, it's a conversation about doing the work that matters—even if it's not the path you pictured.

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Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV

Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567

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You've heard the story of MB2 Dental—but maybe not like this. Dr. Chris Steven Villanueva, the company's Founder and CEO — or "Dr. V", as most know him, shares how a childhood shaped by discipline and disruption, a last-minute decision to enter dentistry, and a tight circle of friends led to the country's most respected dental partnership organization. Along the way, he reflects on putting his family and his doctor partners first—even as the company scaled. This one's about leadership, legacy, and staying grounded when things get big. ------------------------------------------------------------------------

Subscribe & Listen:

Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV

Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567

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Follow MB2 Dental on Social:

MB2 Dental: mb2dental.com

Instagram: instagram.com/mb2dental

Facebook: facebook.com/mb2dental

YouTube: youtube.com/@mb2dental

LinkedIn: linkedin.com/mb2-dental

Dr. Jeff Cook—orthodontist, entrepreneur, and second-generation dentist—didn't exactly have a straight path to private practice ownership. From a childhood surrounded by jets on a Marine base to pursuing a degree in zoology with dreams of aviation, Dr. Cook eventually found his calling in orthodontics, joining his father in the same Yuma, Arizona practice that helped shape his upbringing.

Tune in as Dr. Cook reflects on the lessons learned from working alongside his dad, the values that still guide his practice today, and why owning his own building was one of the best decisions he ever made.

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Subscribe & Listen:

Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV

Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567

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Follow MB2 Dental on Social:

MB2 Dental: mb2dental.com

Instagram: instagram.com/mb2dental

Facebook: facebook.com/mb2dental

YouTube: youtube.com/@mb2dental

LinkedIn: linkedin.com/mb2-dental

Chuck Cohen, Managing Director and third-generation owner of Benco Dental shares his experience growing up in the family business, starting out in the warehouse, and navigating the challenges of expanding a regional company into a national powerhouse. From dating to his deep passion for connecting with customers, Chuck's stories offer insight into what it takes to lead a company through decades of change while staying grounded. Join us as we explore the unique culture of Benco, the evolution of the company, and Chuck's approach to meaningful leadership.

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Subscribe & Listen:

Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV

Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567

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Follow MB2 Dental on Social:

MB2 Dental: mb2dental.com

Instagram: instagram.com/mb2dental

Facebook: facebook.com/mb2dental

YouTube: youtube.com/@mb2dental

LinkedIn: linkedin.com/mb2-dental

Chuck DiNardo, CEO of DDS Lab, joins us to talk about his path from medical devices to dental labs, the technology shaping the industry, and why culture is the foundation of a successful organization. From digital dentures to AI-driven workflows, Chuck shares insights on what's next for dental labs and how DDS Lab is keeping offices ahead of the curve. Plus, we dive into leadership, mentorship, and the power of staying true to your core values.

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Subscribe & Listen:

Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV

Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567

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Follow MB2 Dental on Social:

MB2 Dental: mb2dental.com

Instagram: instagram.com/mb2dental

Facebook: facebook.com/mb2dental

YouTube: youtube.com/@mb2dental

LinkedIn: linkedin.com/mb2-dental

Dr. Ashley DeMarco, owner of Gulfside Dental & Orthodontics in Beaumont, Port Arthur, and Bridge City, TX, shares the twists and turns of her journey with MB2—from a unique job interview for an associate position to becoming an owner of multiple practices. As one of MB2's OG doctors, she talks about growing a practice in an unexpected market, the early days of MB2's expansion, and even how she met her husband through MB2. Plus, she shares the story behind their unexpected business venture outside of dentistry. Tune in for an inside look at persistence, partnership, and the entrepreneurial mindset that fuels success.

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Subscribe & Listen:

Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV

Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567

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Follow MB2 Dental on Social:

MB2 Dental: mb2dental.com

Instagram: instagram.com/mb2dental

Facebook: facebook.com/mb2dental

YouTube: youtube.com/@mb2dental

LinkedIn: linkedin.com/mb2-dental

MB2's Chief Revenue Officer Clint Ellenberg is back for another round to discuss what's happening with insurance right now and how dentists can ensure they're actually getting paid what they deserve.

Clint shares what he's seeing across the dental space, from reimbursement challenges to shifting views on in-network participation. We discuss how insurance affects practice profitability, why some dentists are reconsidering their approach, and practical steps to make more informed decisions.

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Subscribe & Listen:

Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV

Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567

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Follow MB2 Dental on Social:

MB2 Dental: mb2dental.com

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Facebook: facebook.com/mb2dental

YouTube: youtube.com/@mb2dental

LinkedIn: linkedin.com/mb2-dental

Ken Luce, Founding Partner and President of LDWW, a Dallas-based award-winning marketing and communications agency, built a marketing empire on the idea that good people—and good work—matter most. From launching brands to managing crises, his firm has handled it all, including high-stakes situations like an FBI hostage negotiation. In this episode, he shares how he built a people-first agency, why data-driven marketing wins, and what brands get wrong about messaging in today's digital landscape.

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Subscribe & Listen:

Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV

Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567

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Follow MB2 Dental on Social:

MB2 Dental: mb2dental.com

Instagram: instagram.com/mb2dental

Facebook: facebook.com/mb2dental

YouTube: youtube.com/@mb2dental

LinkedIn: linkedin.com/mb2-dental

The path for Logan Jack, Regional Vice President of Operations at MB2 Dental, to MB2, wasn't a straight line—from consulting to running practices to stepping into operations, he's tackled just about every challenge in the dental world. In this episode, we get into the unexpected connection that brought him to MB2, the lessons he's learned leading teams across multiple states, and what it takes to keep practices running smoothly. Outside of work, Logan shares what it's like building his own house from the ground up, why he's fully committed to a carnivore diet, and how a major lifestyle shift improved his health.

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Subscribe & Listen:

Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV

Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567

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Follow MB2 Dental on Social:

MB2 Dental: mb2dental.com

Instagram: instagram.com/mb2dental

Facebook: facebook.com/mb2dental

YouTube: youtube.com/@mb2dental

LinkedIn: linkedin.com/mb2-dental

Paul Keel, CEO of Envista, joins the MB2 Underground podcast to talk about his unexpected journey from consulting and private equity to leading one of the biggest names in dental technology. With a background that spans 3M, Smiths Group, and global business leadership, Paul shares insights on navigating acquisitions, scaling companies, and the ever-evolving dental industry. He also dives into his love for cycling, what it's like running a public company, and the surprising stats behind global oral health.

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Subscribe & Listen:

Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV

Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567

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Follow MB2 Dental on Social:

MB2 Dental: mb2dental.com

Instagram: instagram.com/mb2dental

Facebook: facebook.com/mb2dental

YouTube: youtube.com/@mb2dental

LinkedIn: linkedin.com/mb2-dental