Being an influencer is more than just a role, it's a business mindset. As influencers continue to rise in popularity with the growth of social media and platforms like TikTok and YouTube, it is important to understand what being an influencer really means and how this translates into a business.

In this episode, Omar dives deep into the world of influencers, explores how they make money, and determines if it is a sustainable business model or just a pipe dream. Omar will discuss the role of influencers as media companies and how they create valuable content that attracts an audience. By understanding the dynamics of the influencer market, we can gain insights into why advertisers are keen to partner with them. 

However, it's important to note that being an influencer is not a job but rather a long-term commitment to building a media empire. If you're considering becoming an influencer or simply curious about the business behind it, click play!

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