Don't be misled by glamorous media tales of overnight success. In this captivating conversation, marketing legend Seth Godin shatters common myths about building a business and reveals why chasing viral fame might be the biggest strategic mistake you're making.

Ever find yourself building something with no real direction? Struggling to figure out if you're playing the right game – or just playing someone else's? In this deep-dive interview, Omar and Seth explore why most creators are getting strategy completely wrong, and how a simple shift in thinking could change everything.

Get ready for some unexpected wisdom: discover why Seth walked away from being the 40th biggest website in the United States, learn why building "a job without a boss" might be your biggest mistake, and understand how true empathy (not the soft, fuzzy kind) can transform your entire business approach.

Plus, for aspiring authors and content creators: Seth shares his counterintuitive approach to creating work that matters – and why your personal projects might be more valuable than your paid portfolio work.

Want to stop playing games you can't win and start building something that matters? Hit play to hear one of the most influential business thinkers of our time share lessons that took him decades to learn.

This is Strategy by Seth Godin

MBA2488 Must Read: The Practice by Seth Godin

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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