MC Fireside Chats, an Outdoor Hospitality Podcast

In this episode of MC Fireside Chats, host Brian Searl, welcomed special guests, Laura Mooney, co-owner of Mohican Treehouse Resort in Ohio, and Bret Bullock, owner of Pine Harbor Campground in Wisconsin to discuss the evolving dynamics of outdoor hospitality, marketing innovations, and adapting to industry changes. Laura Mooney opened by describing her journey from purchasing rural property to establishing Mohican Treehouse Resort. Initially intended for family recreation, the property evolved into a premier treehouse getaway featuring custom-built accommodations. She highlighted the importance of creative marketing and leveraging media exposure, including being featured on the TV show Treehouse Masters. Bret Bullock shared his experience running Pine Harbor Campground, a seasonal operation with a focus on traditional camping. He discussed the initial challenges of entering the campground business, noting how the COVID-19 pandemic spurred unexpected growth as people sought outdoor escapes. Despite the plateau in recent years, he emphasized the significance of consistent upgrades and targeted advertising. The conversation shifted toward marketing strategies. Mooney emphasized the value of branding and search engine optimization (SEO), sharing how her team maintains an aggressive digital marketing strategy despite seasonal slowdowns. Bullock expressed interest in enhancing visibility through advertising and collaborating with local organizations to drive traffic. Both guests reflected on the financial challenges of operating in a weather-dependent industry. Bullock recounted how severe flooding in neighboring Minnesota disrupted his campground’s summer season. Mooney described how shifting economic conditions required constant monitoring of bookings and pricing adjustments. A key highlight was the discussion on ancillary revenue streams. Mooney detailed creative add-ons at her resort, such as private chef services, romance packages, and pet-friendly accommodations. Bullock acknowledged the potential in diversifying revenue but expressed a desire to maintain the campground’s traditional, rustic atmosphere. The impact of artificial intelligence (AI) emerged as a central theme. Host Brian Searl demonstrated how AI tools like ChatGPT can assist campground owners in marketing, business planning, and operational efficiency. Mooney shared how AI had already influenced her business, including naming new accommodations, while Bullock expressed enthusiasm about exploring AI-driven marketing solutions. The group explored the future of SEO and online visibility, emphasizing the growing role of voice search and AI-powered platforms. Mooney voiced concerns about adapting to emerging digital search trends, noting that staying competitive now requires more proactive digital engagement than ever before. The episode concluded with actionable advice for outdoor hospitality entrepreneurs: invest in marketing, embrace technological advancements, and continuously adapt to changing customer expectations. Both Mooney and Bullock underscored the importance of building a strong brand and creating memorable guest experiences. Overall, the December 11, 2024 episode of MC Fireside Chats provided valuable insights into the challenges and opportunities facing outdoor hospitality operators today, with practical lessons on resilience, innovation, and future-focused business strategies.

The December 4, 2024, episode of MC Fireside Chats explored the challenges and opportunities facing the outdoor hospitality industry as it prepares for 2025. Hosted by Brian Searl, the episode featured insights from Scott Bahr, Sandy Ellingson, and Mike Harrison, who collectively emphasized the importance of adapting to shifting consumer behaviors and market conditions. The conversation highlighted key trends, including the decline of traditional camping formats and the growing popularity of alternatives such as glamping and car camping. These shifts underscore the need for campground operators to rethink their strategies and embrace innovation. Scott Bahr opened the discussion with a deep dive into the data, revealing a consistent decline in traditional RVing and camping interest over the past two years. While some markets remain stable, the overall outlook for 2025 suggests a continued downturn. Bahr highlighted how economic factors such as inflation and interest rates, combined with an oversupply of parks, have amplified the challenges. He urged park owners to analyze consumer trends closely and adapt their offerings to align with changing preferences. Mike Harrison provided additional insights into the economic pressures facing the industry. He pointed out that developers and operators who overpaid for properties during the pandemic-driven boom are now grappling with underperformance. Harrison stressed the importance of realism and adaptability, particularly for operators looking to succeed in a more competitive and cost-conscious environment. He advocated for a focus on long-term stays and building partnerships with niche markets, such as traveling professionals and seasonal workers, to ensure stable revenue streams. The conversation also explored how marketing practices must evolve. Harrison and Searl both emphasized the need to leverage technology, including AI, SEO, and social media, to reach broader audiences. However, they noted that traditional strategies, such as Google Ads, are losing relevance as consumer behavior shifts toward more sophisticated, AI-driven search tools. Searl warned that operators must prepare for a rapidly changing digital landscape where visibility will depend on enhanced online presence and targeted messaging. Sandy Ellingson highlighted the need for inclusivity and accessibility in the industry. She stressed that attracting younger generations and first-time campers requires rethinking the entry points into outdoor hospitality. Ellingson pointed out that many parks have eliminated tent camping in favor of higher-revenue RV sites, which may exclude potential new campers. She encouraged operators to embrace emerging trends like car camping and package experiences to draw in diverse demographics, particularly Gen Z, who seek authentic and community-oriented experiences. Another key theme was the role of technology in driving efficiency and enhancing guest experiences. Ellingson noted that while larger resorts are already utilizing advanced tools, smaller mom-and-pop parks lag behind. She urged operators to invest in solutions that streamline operations, improve booking processes, and create memorable guest experiences. These innovations, she argued, are crucial for staying competitive in an increasingly sophisticated market. The group also addressed the need for campground operators to focus on experiential offerings. As consumers prioritize experiences over traditional camping, operators must create multifaceted revenue streams. Examples included food and beverage services, guided outdoor activities, and immersive amenities that add value to a guest’s stay. This shift could also help parks generate loyalty, as guests are more likely to return when they feel they are receiving a comprehensive experience. Bahr and Harrison acknowledged the resistance to change among some operators, particularly smaller park owners. This reluctance to adopt modern practices, such as embracing alternative camping styles or implementing dynamic pricing, could hinder long-term success. They all agreed that education and collaboration across the industry are necessary to bridge this gap and help operators understand the benefits of innovation. The episode concluded with a forward-looking discussion on the transformative potential of AI in the industry. Searl predicted that AI would redefine how guests discover and book outdoor experiences, enabling smarter decision-making and more efficient operations. However, he also cautioned that operators who fail to adapt quickly risk falling behind in a fast-moving market. Ultimately, the episode served as a call to action for the outdoor hospitality industry. They encouraged operators to approach 2025 with a mindset of flexibility and innovation, leveraging data and technology to meet evolving consumer needs. By doing so, they can position themselves not just to survive but to thrive in a rapidly changing market.

This week’s episode of MC Fireside Chats focused on the evolving RV and campground industries, with host Brian Searl joined by Eleanor Hamm of RVDA of Canada, Shane Devenish of CRVA, and special guest Daniel Clarkson from Navico Connect. The conversation highlighted current trends, key takeaways from recent conferences, and how technology is shaping the future of outdoor hospitality. The episode opened with reflections on the RVDA convention, where Eleanor and Shane discussed key sessions on artificial intelligence, fixed operations, and dealer education. Eleanor noted the success of the Dealer of the Year award and the value of networking opportunities, which remain central to the event’s impact. Shane added that while attendance from Canadian delegates was slightly down, the overall participation increased, signaling strong industry engagement. Daniel Clarkson introduced Navico Connect’s integrated RV systems, which enhance the user experience by automating functions, improving safety, and streamlining power management. He explained how Navico’s lithium-ion battery technology reduces risks and supports off-grid adventures, while features like power regulation prevent electrical issues at campgrounds. Daniel emphasized the systems’ adaptability for both OEMs and aftermarket installations. Upcoming regulatory changes, such as the 2026 mandate for ground fault disruptors, were discussed in detail. Drawing from Navico’s expertise in marine systems, Daniel explained how the transition would improve safety without causing major disruptions. The team explored how campground owners could benefit from these innovations while preparing their infrastructure to accommodate the new standards. Eleanor shared her experience attending the National Campground Conference, emphasizing the openness and collaboration among campground operators. She highlighted the willingness of industry veterans to share knowledge and support newcomers, a dynamic that stood out compared to other trade shows. Shane echoed this sentiment, noting the importance of creating spaces for campground owners to connect and learn from one another. The panel also discussed opportunities to expand and improve conferences, such as increasing representation from additional provinces and building out trade show components. Suggestions included hosting more association-specific events and integrating educational sessions more strategically to keep attendees engaged with exhibitors. Daniel detailed Navico’s commitment to enhancing the RV experience with features like app-based control of lighting, heating, and energy consumption. He also discussed the potential for Navico’s systems in the RV rental market, highlighting tools that allow fleet owners to monitor and manage vehicles remotely. These innovations align with a growing industry focus on convenience and efficiency. The conversation reinforced the role of technology in improving customer satisfaction, with Daniel addressing practical concerns like range anxiety and campground power compatibility. Navico’s ability to integrate proven marine technologies into RV systems has positioned the company as a leader in advancing RV functionality and safety. As the episode closed, the guests reflected on the unique dynamics of the RV and campground industries, emphasizing the importance of education, innovation, and community in driving growth. The panel expressed gratitude for the opportunities these conferences and discussions provide, especially in fostering collaboration across sectors. This episode marked the conclusion of the podcast’s RV industry-focused series. The team expressed appreciation for their partnerships and looked ahead to the evolving landscape of outdoor hospitality with optimism and enthusiasm.

The November 20, 2024, episode of MC Fireside Chats, hosted live by Brian Searl, took place at the KOA Convention in San Antonio, Texas, bringing together a dynamic group of speakers from across the outdoor hospitality industry. The atmosphere was vibrant, as leaders gathered to exchange ideas and celebrate the community’s collective accomplishments. Brian opened the session with humor and energy, acknowledging the meticulous planning behind the KOA convention while setting the stage for engaging conversations with an esteemed panel of industry professionals. Gwynn Sullivan, Executive Director of the Care Camps Foundation, introduced herself and spoke passionately about the foundation’s mission to support children with cancer through outdoor experiences. She expressed gratitude for the enduring partnership with KOA, which has been central to the foundation’s growth over four decades. Gwynn highlighted the innovative programs developed by pediatric oncology camps, including “Camp in the Box” and family retreats, as examples of how these initiatives bring joy and healing to families during challenging times. Jamie Rademacher, also a board member of the Care Camps Foundation, reflected on her long-standing involvement with KOA conventions. She emphasized the family-like atmosphere of the KOA network and how it fosters meaningful relationships and partnerships. For Jamie, the convention was not only a learning experience but also an opportunity to reconnect with familiar faces and gain new insights to further the foundation’s work. She shared her vision for expanding the foundation’s reach and building an endowment to ensure sustainable funding for years to come. Ben Quiggle, editor of Woodall’s Campground Magazine, shared his experiences from the convention, recounting highlights such as the groundbreaking ceremony at the Fredericksburg KOA and the workshops at the San Antonio KOA. He praised the KOA organization for its polished approach and its ability to provide actionable insights to campground owners. Ben noted how conventions like this re-energize attendees, offering fresh perspectives and new strategies to implement in their businesses. Mark Lemoine, Senior Vice President of Franchise Operations for KOA, brought a unique perspective as a former franchisee turned executive. He described the immense value of having walked in the shoes of franchise owners, which now informs his work on behalf of the entire KOA system. Mark shared how KOA supports its network of over 500 properties through education, training, and a focus on operational excellence. He emphasized the importance of maintaining the brand’s reputation for quality and consistency across all campgrounds, ensuring that guests know what to expect wherever they see the KOA logo. John, Ali, and Beth Kieffer, representing the Blue Ridge/Toccoa River KOA in Georgia, shared their inspiring journey as a family-run campground. From building the campground during the challenges of COVID-19 to receiving the Rising Star Award, their story reflected the resilience and dedication of KOA franchisees. John credited their success to their focus on guest satisfaction, as reflected in their consistently high Net Promoter Scores (NPS). Ali, now the general manager, highlighted the importance of treating both staff and guests like family, a sentiment echoed by her mother, Beth, who praised the collaborative effort that made their campground a success. Kevin Theuson, partner in KCN Campgrounds, spoke about the evolution of his business from a single-park operation to managing multiple properties. He discussed the challenges of scaling while preserving the personal touch that defines outdoor hospitality. Kevin shared his approach to building a strong team, empowering them to deliver exceptional guest experiences, and fostering a culture that prioritizes empathy and leadership. Throughout the episode, the theme of community and collaboration remained central. Gwynn and Jamie highlighted creative fundraising efforts from campground owners for Care Camps, such as unique donation drives and events. These efforts underscored the deep connection between KOA franchisees and the foundation’s mission. Meanwhile, Mark emphasized how KOA’s collective strength enables franchisees to innovate, grow, and succeed in an increasingly competitive industry. As the conversation wrapped up, each speaker reflected on their key takeaways from the convention. From innovative marketing strategies and rate management techniques to leveraging data and enhancing camp store design, the insights shared were diverse and impactful. For Gwynn and Jamie, the convention was a reminder of the power of relationships and the shared commitment to making a difference. For the Kieffers, it was a celebration of their achievements and a reaffirmation of their passion for outdoor hospitality. The episode concluded with Brian thanking the panelists and acknowledging the unique energy of the KOA convention. The discussions highlighted not only the expertise of the participants but also the collective heart of the KOA community, united by a shared mission to connect people with the outdoors and each other.

The November 13th, 2024 episode of MC Fireside Chats, hosted by Brian Searl, brought together a group of outdoor hospitality leaders to discuss the evolution of glamping, the importance of storytelling, and the transformative potential of immersive guest experiences. Joining Brian were Angele Miller of Creekside R&R Glamping, Zach Stoltenberg of Clockwork, Chris Jeub of Monument Glamping, Matt Small of RVI, and Chris Hudak of Escapod Trailers. The discussion covered emerging trends, innovative strategies, and the power of authentic connections in the glamping industry. Brian opened the episode by reflecting on changes planned for the podcast in 2025, including longer, more topical formats and the addition of a co-host. He also touched on the broader changes within the glamping industry, where operators are moving beyond conventional offerings to provide unique, personalized experiences. The panelists explored how these shifts align with the increasing demand for more immersive and transformative travel. Chris Hudak, founder of Escapod Trailers, shared his company’s journey of creating premium off-road trailers that cater to adventure-seekers looking for mobility and self-sufficiency. Chris emphasized the importance of separating Escapod from traditional RV brands, focusing instead on providing unique and durable products that facilitate authentic outdoor experiences. He noted that partnerships with local operators, such as breweries and orchards, have enhanced the appeal of his trailers, allowing guests to immerse themselves in natural settings. Matt Small, representing RVI, highlighted the importance of landscape architecture in designing successful glamping destinations. He explained how his firm works with landowners to craft site-specific designs that tell a story and align with guest expectations. Matt emphasized that authentic storytelling is the cornerstone of memorable glamping experiences. He also pointed to the role of community partnerships and eco-conscious practices in making these destinations sustainable and engaging. Angele Miller illustrated how her resort, Creekside R&R Glamping, integrates local culture into the guest experience. From oyster-shucking demonstrations to llama treks, Angele explained how these curated activities not only enrich the guest stay but also promote local businesses and traditions. She stressed the importance of providing guests with opportunities to actively participate in their experiences, turning visits into transformative journeys. Chris Jeub, “The Glamping Guy,” spoke about the joy and responsibility of hosting. He shared a personal story of guests who braved a snowstorm to stay at his Monument Glamping site, highlighting how thoughtful interactions and shared stories can deepen the connection between hosts and visitors. Chris also underscored the value of embedding storytelling into every aspect of the glamping experience, from marketing to on-site interactions. Zach Stoltenberg of Clockwork delved into the importance of branding and design in glamping operations. He emphasized the need for operators to craft consistent and authentic identities that resonate with their target audiences. Zach also advocated for partnerships with local businesses, such as breweries and adventure outfitters, to create unique and memorable experiences for guests. He highlighted examples of innovative design, such as cantilevered units over streams, which elevate the guest experience by immersing them in the natural environment. The panelists agreed that the glamping industry is shifting toward “transformative hospitality,” a concept that encourages operators to provide experiences that leave lasting impressions on guests. Whether it’s through mushroom foraging, farm-to-table cooking, or wellness retreats, the panelists stressed that glamping should aim to educate, inspire, and connect guests with nature and local culture. A recurring theme was the importance of passion and authenticity. Matt noted that guests can sense when operators are genuinely invested in their offerings. Chris Hudak added that successful experiences often stem from the operator’s own interests, whether it’s equestrian activities or sustainable living. The panelists emphasized that authenticity and personal passion are critical for creating memorable guest experiences. Brian concluded the episode by expressing his desire to showcase more of what’s possible in glamping through future on-location episodes of MC Fireside Chats. He highlighted the value of visually demonstrating innovative glamping properties to inspire operators and landowners. The panelists supported the idea, noting that sharing best practices and creative ideas is essential for the growth of the industry. The episode underscored the vibrancy and potential of glamping as a transformative segment of outdoor hospitality. From fostering community partnerships to creating immersive experiences, the panelists demonstrated how innovation and storytelling can elevate the industry and inspire the next generation of glamping operators.

In this episode of MC Fireside Chats, host Brian Searl led a live discussion from the Outdoor Hospitality Conference and Expo (OHCE) with several prominent voices in the industry, including Scott Knepp, Greg Emmert, Melissa Cummings, Ashley Migliaccio, David Basler, Steven Marks, and Hugh Mickel. The session provided a space for these industry experts to share insights on networking, business strategies, and innovations in outdoor hospitality. Brian began the discussion by emphasizing the expo’s value as a platform for campground owners to connect with vendors and gain insights. Scott Knepp, Director of Growth and Development at CRR Hospitality, noted the familiar faces he saw each year, describing OHCE as a “homecoming” that deepened industry connections. For him, the conference was an opportunity to discuss strategies and challenges with a supportive community. Greg Emmert, co-founder of Camp Strategy, observed that this year’s focus on experiential offerings marked a shift in the industry. More owners and operators were looking to create unique guest experiences rather than simply providing basic amenities. He saw this as a powerful way to differentiate parks and noted that the trend was gaining momentum among attendees. David Basler, Chief Strategy Officer at OHI, shared strategic changes to OHCE, including adjustments to the expo layout. The new structure allowed attendees to transition between educational sessions and the expo floor, reducing the pressure to rush and facilitating more in-depth conversations. He also highlighted the Hosted Buyer Program, which provided campground owners with focused one-on-one time to explore relevant products and services. Ashley Migliaccio, a third-generation campground owner from Connecticut, spoke about the friendships and professional connections she built at OHCE, which she credited with improving her business practices. This year, she focused on finding fiber optic internet solutions for her campground to accommodate guests working remotely. Ashley found the expo to be invaluable for learning about new solutions tailored to her specific needs. Melissa Cummings, representing Camp Riverview and Silverthread Base Camp, discussed the educational sessions she attended, which provided practical tips for profitability and cost-saving measures. While she usually approached the expo with a set agenda, this year she explored without a fixed plan, discovering new solutions like Steven Marks’ menu design advice that she felt would benefit her campgrounds directly. Steven Marks from Ideal One, a point-of-sale software company, highlighted the expo’s open layout, which encouraged spontaneous networking and genuine connections. He explained that while his company traditionally focused on family entertainment, they saw exciting possibilities in campgrounds and valued OHCE for helping them understand campground operators’ unique needs. Hugh Mickel, a civil engineer specializing in wastewater treatment, provided insight into the challenges campground owners face in managing waste. Representing Infiltrator, he shared how his company’s solutions could help campgrounds meet these needs sustainably. Hugh saw OHCE as an opportunity to educate owners about sustainable waste management options, especially as many parks expand their operations. David elaborated on OHI’s approach to planning OHCE, noting that planning for future events began almost immediately after the current expo wrapped up. He shared that OHI aimed to create a balanced experience that included learning, networking, and social activities, all of which contributed to a welcoming atmosphere where attendees felt comfortable sharing ideas. Brian then asked the panel what they would take back to their businesses. Ashley shared that she planned to implement ideas from her own session on creating sensory-friendly spaces, inspired by the enthusiastic response. Her session focused on making campgrounds more inclusive by accommodating guests with sensory sensitivities. Melissa expressed her commitment to follow up with the new connections she made at the expo, emphasizing the importance of consistent communication with vendors. She planned to share her insights with her team and incorporate improvements immediately. Steven echoed this sentiment, underscoring his goal to promptly fulfill commitments he made to campground owners during the expo. Scott highlighted that CRR Hospitality would work on applying broader industry insights gained at OHCE to expand their service offerings. He felt inspired to increase CRR’s engagement with industry associations, not only to benefit his business but to contribute to the outdoor hospitality community. Greg emphasized the importance of maintaining the post-conference momentum and staying connected with new contacts. He acknowledged that events like OHCE could be exhausting, but he saw value in following through with clients and connections to build long-term relationships. In closing, Brian asked David for his perspective on advancing the outdoor hospitality industry. David emphasized community and collaboration as critical to industry growth. He encouraged attendees to share their OHCE experiences with others, broadening awareness of OHI’s resources and fostering a stronger network among campground owners. The episode ended with an invitation to join OHCE 2025 in Louisville, Kentucky, and a reminder that fostering connections is essential for the continued success of the outdoor hospitality industry.

In the October 30, 2024 episode of MC Fireside Chats, host Brian Searl brings together several guests to explore various perspectives in outdoor hospitality and the RV industry. The episode features Ken Barber from Wild Haven Glamping, Leslie Taylor-Rharbi from Signature RV Resorts by Zeman, and Paul Craven and Anthony Wollschlager from Airxcel. Brian starts by introducing the guests, encouraging them to share insights about their companies and experiences. Leslie kicks things off by describing her role in managing Zeman’s luxury RV resorts, specifically the “Signature” line, known for providing high-end amenities and tailored experiences. She emphasizes that while they’ve moved away from labeling the resorts as “luxury,” Zeman’s properties continue to offer lush landscapes and a range of amenities like pickleball courts, large clubhouses, and lounges to enhance guest experiences. Ken shares the story of Wild Haven Glamping, discussing how his company provides a mid-tier glamping experience that strikes a balance between comfort and the rustic nature of camping. His properties feature canvas tents and small cabins in scenic locations like Sonoma County and Yosemite, emphasizing a natural and immersive experience over excessive luxury. Ken underscores the challenges they’ve faced, particularly in terms of permits, zoning, and construction, especially with their recent Yosemite property. Despite these hurdles, he and his team focus on delivering unique experiences that attract tourists from across the world. Leslie and Ken agree that evolving guest expectations shape their operations. Leslie notes that Zeman’s properties attract a retiree demographic who expect comfort and quality; however, the increasing demand for “luxury” resorts has redefined the standards of guest experiences, with visitors now expecting amenities akin to high-end hotels. Ken adds that Wild Haven’s guests are typically more open to a stripped-down luxury, opting for a unique natural experience over a traditionally luxurious one. They also touch on the importance of managing expectations through strategic language and marketing, emphasizing terms like “signature” instead of “luxury,” which sets an authentic tone that aligns with their guests’ values. The conversation then shifts to Airxcel, where Anthony and Paul discuss their roles in supplying RV components, such as air conditioners, water heaters, and ventilation systems, that enhance comfort for RV travelers. They explain that Airxcel has a long-standing history in Elkhart, Indiana, the “RV capital” of the U.S., providing essential products to RV manufacturers. Their focus on innovation helps the company anticipate trends, such as the rising demand for sustainable products and off-grid experiences. Paul emphasizes that Airxcel keeps a close watch on industry trends and consumer demands, aiming to deliver products that meet the evolving needs of RV enthusiasts, from full-time RVers to occasional campers. Anthony elaborates on the shift in RV ownership demographics since COVID-19, explaining how younger families and first-time RVers are increasingly investing in the lifestyle. With Airxcel’s established brands, such as Coleman air conditioners and Suburban water heaters, the company leverages its expertise to stay competitive and support new trends in the industry. Paul and Anthony both stress that consumer expectations are driving changes within the RV and camping sectors, where personalization, data-driven guest insights, and seamless technology integration are becoming essential for a superior experience. Brian also dives into potential future trends, sparking an engaging discussion on the influence of AI, automation, and personalization. The guests contemplate how new technology could transform both the outdoor hospitality and RV industries, with Brian suggesting that technology should serve to elevate the guest experience, not detract from it. Ken and Leslie agree, envisioning AI tools that could enable them to provide small, personalized touches, like welcome gifts and birthday recognition, that enhance customer satisfaction without feeling intrusive. Paul underscores the importance of AI in developing more sustainable RV solutions, citing the growing interest in systems that reduce energy use by automatically adjusting to guests’ schedules. Throughout the discussion, the guests emphasize the importance of clear expectations and strong branding. Ken and Leslie both prioritize aligning their offerings with guest expectations, ensuring that their brands promise experiences they can consistently deliver. By avoiding terms like “luxury” and “pampering” in their marketing, both Ken and Leslie are careful to set the right tone for their properties, allowing guests to feel comfortable and engaged in the outdoor experience. The episode concludes with the guests sharing where listeners can find more information about their companies and locations. Ken invites listeners to Wild Haven Glamping in Sonoma County or Yosemite to experience the beauty of Northern California. Leslie and the Airxcel team encourage interested listeners to explore Signature RV Resorts by Zeman and Airxcel’s various product offerings, respectively. The conversation wraps up on a note of optimism, with each guest expressing enthusiasm for the future of outdoor hospitality, the evolution of guest experiences, and the innovations likely to shape the industry in years to come.

In the October 23rd, 2024 episode of MC Fireside Chats, host Brian Searl was joined by key industry leaders to discuss trends and issues in outdoor recreation, focusing on the RV, boating, and hiking industries. The episode featured recurring guests Phil Ingrassia from RVDA of the United States, Eleonore Hamm from RVDA of Canada, Shane Devenish from the Canadian RV Association, and special guests Maggie Peikon from the American Hiking Society and Rick Layzell from the Boating Ontario Association. The conversation navigated the interconnections between these outdoor sectors, addressing challenges, opportunities, and shared interests. Brian opened the episode by acknowledging the rapid advancements in AI and the pressure to maintain innovation in outdoor hospitality news. This set the tone for a lighthearted but deep conversation about technological changes and their effect on industries, particularly the outdoor space. However, the focus soon shifted back to the core subjects of the RV and boating markets, starting with the recent interest rate drop in Canada, which Phil and Eleonore noted could be a positive boost for both RV and boating sales. Rick echoed this sentiment, explaining that high interest rates had discouraged first-time buyers in the boating sector, especially families looking for affordable payment options. Rick elaborated on the impact of economic conditions on the boating industry, mentioning how first-time buyers have disappeared due to rising costs, particularly for larger boats that are now subject to a luxury tax in Canada. This has created a gap in the market, which has been difficult to fill. Meanwhile, RV sales have also experienced similar pressures, with rising interest rates affecting family affordability. The participants reflected on how these economic factors are pushing consumers to reconsider their recreational purchases. The group discussed how both boating and RVing are part of a broader outdoor lifestyle. As Rick pointed out, many boating enthusiasts also use RVs and vice versa, creating crossover opportunities for marketing. Brian asked Phil if there was any data on consumers choosing to purchase RVs over boats, especially as a way to combine their love for the outdoors in a more flexible way. Phil noted that although there are no concrete statistics on this, there is evidence of increased interest in multi-use outdoor recreational vehicles and services. The conversation then turned to hiking, with Maggie Peikon introducing the American Hiking Society’s role in promoting and preserving hiking trails across the U.S. Maggie described programs like volunteer vacations, where participants help maintain and build trails. She emphasized the importance of these efforts, noting that many people enjoy hiking but may not consider the behind-the-scenes work that goes into maintaining the trails they love. Maggie highlighted that the hiking community is diverse and includes RVers, tent campers, and even luxury travelers who seek the benefits of nature. Shane and Rick were curious about how campgrounds could better cater to hiking groups. Maggie suggested that campgrounds offering group camping for hiking clubs could be a draw. Additionally, she noted that amenities like clean showers and laundry facilities are often a big selling point for hikers who want a little comfort after a long day on the trails. Brian tied the discussion back to marketing, reflecting on how campgrounds and RV dealers could better target hikers. He realized that creating specific pages on websites tailored to hikers and other niche outdoor enthusiasts could help better align marketing with what potential guests and buyers are seeking. Eleonore and Phil agreed, pointing out that cross-promotion between the RV, boating, and hiking industries could open up new avenues for business and create a more cohesive outdoor experience for customers. In closing, the panel agreed that outdoor industries like hiking, RVing, and boating need to continue collaborating and adapting to shifting consumer demands. As families weigh their options, it’s crucial for businesses in these sectors to emphasize simplicity, affordability, and the unique experiences that outdoor recreation offers. This episode was a comprehensive dive into how the outdoor industries are navigating current economic realities, changes in consumer behavior, and the potential for cross-industry partnerships. The conversation underscored the importance of staying innovative and understanding the evolving needs of outdoor enthusiasts in a time of rapid change.

In the October 16th, 2024 episode of MC Fireside Chats, host Brian Searl of Insider Perks opens the show with enthusiasm about upcoming changes to the program in 2025, including new topics and a revamped studio. The episode brings together a group of outdoor hospitality professionals, including campground owners and marketing experts, to discuss the challenges and opportunities in the industry. Regular guest Greg Emmert joins the conversation, along with special guests Danny Mulcahy, Stephanie Culver, Tim Dea, and Scott Cleveland, each contributing insights from their unique perspectives. Danny Mulcahy, president of USA Camping Company, shares his journey of growing his business from a single park in Florida to managing 13 parks across various states. His approach centers on providing high-quality outdoor experiences, focusing on properties near lakes, rivers, or other natural attractions. Danny discusses the delicate balance between creating a family-friendly atmosphere while managing the financial demands of running a large portfolio of parks. He emphasizes that guest experience is a priority, which guides decisions like investing in amenities such as viewing decks to enhance visitors’ stays. Tim Dea, of Rainbow Valley Campground in Edmonton, Alberta, explains how his campground operates alongside a ski hill, with the two businesses complementing each other seasonally. Tim notes that while the ski hill generates the bulk of his revenue in winter, the campground and summer operations offer significant potential. He shares the challenges of managing both aspects, particularly as summer draws to a close and preparations for the ski season begin. His focus has been on improving guest amenities, including new glamping domes, which reflect a broader trend in the industry towards offering unique experiences. Stephanie Culver, owner of Buzzworthy Property Management, speaks about her own campground ventures, including a groundbreaking ceremony for a new park in Texas. In addition to owning parks, she manages properties for other owners and stresses the importance of community involvement. She highlights how building strong relationships with local authorities and organizations, such as chambers of commerce, can ease regulatory challenges and foster goodwill. Stephanie also shares a personal story of a failed attempt to develop a park in West Virginia, where regulatory hurdles, including a massive infrastructure cost, ultimately led her to abandon the project. Scott Cleveland, director of marketing for USA Camping Company, discusses the importance of digital marketing in the modern campground industry. He explains how the company uses social media to build brand awareness and engage with potential guests. Scott notes that while it can be difficult to directly measure the return on investment from social media, the increase in organic search traffic and positive guest reviews demonstrate its long-term value. He also underscores the need for campgrounds to develop partnerships with local businesses, creating a mutually beneficial relationship that enhances the overall guest experience. The conversation touches on the regulatory challenges that often accompany campground expansion. Danny reflects on his experience in Oregon, where local regulations delayed a project by nearly three years. This led him to be more cautious about investing in highly regulated areas. Stephanie recounts her own struggles with federal requirements for a park in West Virginia, which ultimately became too costly to proceed. Both agree that working with local authorities early in the process is critical to avoid unforeseen obstacles. Another key theme of the discussion is the balance between providing memorable guest experiences and ensuring profitability. Danny shares how USA Camping Company weighs decisions about capital expenditures, often choosing projects that enhance the overall experience even if they don’t immediately generate revenue. Scott adds that guest satisfaction and word-of-mouth referrals can be just as valuable as direct marketing efforts, as they lead to repeat business and positive reviews. Tim also discusses the complexities of balancing different business operations, noting that while the ski hill brings in winter revenue, the campground requires its own attention and planning. He echoes the need for strategic investments that cater to both short-term visitors and long-term guests, drawing on his experience of operating in a highly seasonal environment. The episode concludes with a light-hearted exchange about hockey rivalries and upcoming industry events, including the OHIV show, where several of the guests plan to attend. Despite the challenges they face, all of the participants express optimism about the future of outdoor hospitality and the opportunities for continued growth and innovation. The conversation showcases the unique perspectives of campground owners and managers, highlighting the importance of balancing guest experience, community engagement, and regulatory compliance in a rapidly evolving industry.

The October 9, 2024, episode of MC Fireside Chats, hosted by Brian Searl, featured guests Chris Jeub and Miguel Huerta, diving into a deep discussion about the Glamping Show and the broader outdoor hospitality industry. The conversation began with a light introduction, as Brian humorously shared his struggle with his camera setup before diving into the key topic: a recap of the recent Glamping Show in Aurora, Colorado. Both Chris and Miguel had attended, and they shared insights from their experiences at the show. The Glamping Show was described as an increasingly international event, with a notable rise in attendees from Latin America, which Miguel emphasized. He pointed out that many attendees were new to the industry, eager to learn the ropes of glamping operations. Miguel noted how the show’s exhibition space had grown, with more exhibitors and better facilities, despite the cold weather, which the event organizers had cleverly mitigated with enclosed walls for the tents. A key part of the conversation revolved around the attendees and their needs. Miguel highlighted how many people attending the show were industry rookies, looking to break into the glamping space. He also touched on the demand for more tailored education for those already running operations. Chris agreed, suggesting that the show could focus more on experienced operators and provide advanced content beyond the basics. He also noted the challenge of attendees who may feel the need to attend once but not return unless there’s fresh, advanced material. Marketing became a central theme, with Brian, Chris, and Miguel discussing its critical role in running a successful glamping business. Brian emphasized the importance of understanding the target audience, even before acquiring land or building accommodations. Marketing, in his view, is essential from the very start, shaping the success of a glamping operation. He pointed out that simply building accommodations is no longer enough in a post-COVID market where consumers have more choices. The panel agreed that marketing needs to be an ongoing, adaptable process. Miguel expanded on this by stressing that marketing is not just about spending money but about making smart, strategic investments. He shared data from Scott Bahr’s research, noting that while revenue in the glamping industry grew by 23% year-over-year, expenses rose by 39%, largely driven by marketing costs. He advised that operators must be prepared to allocate a significant portion of their revenue—up to 10%—for marketing efforts, including digital channels, which he noted had seen a decline in investment as operators sought alternative approaches like public relations and sponsorships. Chris contributed his perspective as a hands-on operator, explaining that his marketing strategy has shifted as his operation has evolved. He talked about the need to balance expectations with offerings, ensuring that guests receive what they anticipate based on the marketing they see. He emphasized that marketing should align with the reality of the experience offered, whether it’s luxury or a more rustic glamping experience. Chris also highlighted how direct bookings have become increasingly important, as they offer a better connection with guests and help reduce reliance on platforms like Airbnb. The conversation then turned toward the future of the Glamping Show itself. Both Chris and Miguel expressed excitement about its continued growth but emphasized the need for the event to evolve. They discussed the potential for the show to offer more niche content for seasoned operators, including those looking to expand or refine their operations. Miguel suggested that regional meetups and more targeted educational sessions could be beneficial for the industry, particularly as glamping becomes more sophisticated and segmented. As the discussion wrapped up, Miguel shared insights into the Latin American market, noting that WhatsApp plays a crucial role in managing bookings and communication with guests. He also touched on the unique challenges of running glamping sites in more remote locations, where maintenance costs and logistical issues can be higher. Brian closed the conversation by returning to the theme of creativity in marketing and operations. He reiterated that operators must continue to think strategically, not just in terms of immediate returns but long-term sustainability. He encouraged the use of new technologies, like AI, to optimize marketing efforts and reach the right audience. Miguel agreed, noting how tools like TikTok have dramatically shifted the landscape of digital marketing, with viral videos helping to drive significant traffic to glamping sites. In summary, the episode offered a thorough exploration of the Glamping Show and the evolving needs of the outdoor hospitality industry, with a particular focus on marketing strategies, the importance of understanding guest demographics, and the growing sophistication of glamping operations.