MC Fireside Chats, an Outdoor Hospitality Podcast

In the October 2, 2024 episode of MC Fireside Chats, host Brian Searl, founder and CEO of Insider Perks, led a dynamic discussion live from the Glamping Show Americas in Denver. The show featured a stellar lineup of industry leaders and experts from various parts of the world, all sharing their perspectives on the growing glamping industry and its international reach. The panel included recurring guests Mike Harrison from CRR Hospitality, Miguel Ángel Huerta Vallejo from the Mexican Glamping Association, Chris Jeub from Monument Glamping, and Greg Emmert from Camp Strategy. Special guests included Tomás Rodas Calderó from Ecuador’s Starwild Glamping, Jason Thawley of Tree Tent International, Joanna Reimann from FDomes in Poland, and a special appearance by William Clark from Fiji. The show began with each guest briefly introducing themselves. Mike Harrison from CRR Hospitality, which manages upscale luxury glamping and RV resorts, expressed his excitement about being part of the American Glamping Show again. He described the show as a “Christmas” for the glamping community, echoing sentiments from several panelists. Miguel Ángel Huerta Vallejo, representing the Mexican Glamping Association, also described the event as a significant annual gathering, akin to a holiday, filled with excitement and innovation for the glamping world. Greg Emmert, a consultant with Camp Strategy, shared his enthusiasm for the diverse range of attendees and vendors from across the globe. Newcomer Jason Thawley, the founder of Tree Tent International, introduced his company’s unique suspended tree structures, which were being shown for the first time at the U.S. glamping show. Thawley expressed gratitude for the warm welcome his company received in the American market, noting that the U.S. glamping industry is highly organized, with business owners who have done their research and understand the market. He compared the U.S. show favorably to the UK glamping show, which he said doesn’t quite capture the same energy and diversity. Joanna Reimann from FDomes in Poland discussed the growth of her company and how their innovative geodesic domes have become popular worldwide, especially in the U.S. market. She shared that this was the third year in a row her company was exhibiting at the glamping show, and they were once again premiering new products, including a new camping tent and outdoor furniture line. Joanna spoke about FDomes’ dedication to supporting their clients throughout the entire process of setting up a glamping operation, emphasizing the importance of educating people about what glamping is, especially in countries like Poland, where the concept is still relatively new. Chris Jeub, the self-proclaimed “Glamping Guy,” shared his experiences operating a glamping site in Colorado. He reflected on the rapid growth of the industry, noting how five years ago, glamping was a term he had to explain to everyone. Today, glamping has exploded into a creative, dynamic industry with a wide variety of accommodation types, from domes to treehouses, container homes, and even buses. Chris emphasized the importance of creativity and flexibility in the glamping industry, as operators continue to innovate and create unique guest experiences. He also teased his upcoming educational course, “Easy Entry to Glamping Business,” which he plans to offer internationally to help aspiring glamping operators get started. The conversation then turned to Tomás Rodas Calderó from Ecuador’s Starwild Glamping, who shared insights about the emerging glamping market in Ecuador and other parts of Latin America. He explained that while the glamping industry in Ecuador is still in its infancy, there has been significant growth in recent years. Tomás described how his company has seen domes being used for a wide range of purposes, not just for glamping but also for schools, designer stores, and even churches. He noted that Ecuador’s more relaxed zoning laws for rural areas make it easier to establish glamping operations, offering significant potential for growth. However, he also pointed out that there is still a need for better business planning and operational expertise in the region, which presents an opportunity for development. Miguel Ángel Huerta Vallejo highlighted the diversity of the attendees at the show, particularly the growing number of Latino and Latin American participants. He praised the inclusive atmosphere of the event and shared his thoughts on the evolution of the glamping industry in Mexico. He discussed how recent regulations in Mexico, such as limits on Airbnb rentals, are driving developers to invest in glamping sites instead. This shift, he said, will further boost the popularity of glamping in Mexico, especially in areas like the Firefly Sanctuary near Mexico City, where local guides and workers are now able to remain employed year-round thanks to glamping operations. A significant part of the discussion focused on the international expansion of glamping. The panelists explored how glamping has evolved in different countries, including challenges like regulatory hurdles, land use, and zoning laws. Chris Jeub and Greg Emmert discussed how U.S. states are beginning to embrace more flexible land-use laws, particularly with regards to accessory dwelling units (ADUs), which could help further the expansion of glamping operations. Greg Emmert pointed out that the glamping show has provided a platform for innovation, noting that some of the prices for glamping units have adjusted to more reasonable levels, making it easier for operators to build financially sustainable businesses. The conversation then touched on the global growth of glamping associations. Miguel Ángel Huerta shared his excitement about the Mexican Glamping Association’s progress and how other countries have expressed interest in creating their own associations. He joked about the possibility of a “Confederation of Glamping Associations” in the future but emphasized that the growing number of organizations dedicated to glamping reflects the industry’s increasing international appeal. At this point, William Clark from Fiji posed an important question about the possibility of forming an international glamping association. He highlighted how an international organization could help link the various national associations and provide a platform for sharing information, resources, and best practices. The panelists agreed that while forming a global association would be challenging due to the vast differences in regulations and market conditions across countries, there is immense value in fostering better communication and collaboration between existing national organizations. The discussion also touched on labor and staffing challenges in rural and remote areas. Mike Harrison pointed out that while staffing has been a challenge for many hospitality operators, the glamping industry provides a unique opportunity to foster a sense of community and connection. He emphasized that passion, drive, and a love for hospitality are more important than formal education in succeeding in this industry. Miguel Ángel Huerta noted that in Latin America, labor costs are lower, and workers often live near the glamping sites, which can add a personal touch to the guest experience. To wrap up the episode, Brian Searl asked the panelists to share their thoughts on how to inspire passion for hospitality in staff and employees. Mike Harrison responded that while passion cannot be taught, it can be inspired through leadership and fostering a culture of enthusiasm for hospitality. He emphasized the importance of education and creating opportunities for learning, whether through in-person events like the glamping show or online resources like the American Glamping University, which offers comprehensive courses on setting up and running glamping operations. The episode concluded with a sense of excitement about the future of the glamping industry, both in the U.S. and internationally. The panelists expressed optimism about the continued growth of glamping as a global phenomenon, driven by innovation, creativity, and a shared passion for providing unique, memorable outdoor experiences. The glamping show, with its diverse array of products and ideas, was described as a hub of inspiration and networking, bringing together people from all corners of the world to share their knowledge and passion for this rapidly evolving industry.

In the latest episode of MC Fireside Chats on September 25, 2024, hosted by Brian Searl, a vibrant conversation unfolded with prominent guests from the RV Industry. The discussion brought together Becky Goodell, CEO of Blacksford RV Rentals; Nika Shneyder, co-founder of Chill RV ; along with regular contributors like Eleonore Hamm, President of the RV Dealers Association (RVDA) of Canada; Phil Ingrassia, President of the RVDA; and Susan Carpenter from the RV Women’s Alliance. The episode kicked off with introductions from the panel, where Eleonore Hamm shared insights into the RVDA of Canada’s strategic goals focusing on advocacy, education, and industry intelligence. She emphasized how these industry conversations help to provide valuable updates about the current state of the RV sector. Becky Goodell, CEO of Blacksford RV Rentals, followed, sharing her journey to Elkhart, Indiana, where she was exploring new RV models from major manufacturers like Thor and Winnebago. Becky emphasized how her company, a premium RV rental business, focuses on delivering luxury experiences in locations like Yellowstone, Glacier, and Teton National Parks, with expansions underway in Las Vegas and Phoenix. Nika Shneyder of Chill RV provided a look into her family-run business, which offers luxury RV rentals in Los Angeles. She detailed how the business started in 2016 and has since managed over 2,000 reservations. Both Becky and Nika underscored the demand for high-quality, full-service RV rentals. Despite the broader market fluctuations, ChillRV’s fleet of 16 luxury RVs has faced some softening demand compared to the post-pandemic boom, though the luxury sector, particularly in the RV world, remains largely stable. Phil Ingrassia and Susan Carpenter joined the conversation from the ongoing RV Open House in Elkhart, where manufacturers showcase their latest products to dealers. Phil highlighted that this year’s theme revolved around innovation and affordability, with electric and hybrid RV models taking center stage. Thor Industries, for example, showcased a hybrid electric motorhome that sparked considerable interest among attendees. Susan, reporting from the same event, echoed Phil’s optimism and pointed out that despite challenging weather, spirits remained high at the RVDA Open House Breakfast, which saw standing-room-only attendance. A significant part of the conversation centered around the evolving landscape of RV rentals. Becky and Nika emphasized how their companies prioritize customer service, offering full packages that include unlimited mileage, roadside assistance, and the promise of seamless experiences. Becky, representing Blacksford, illustrated how they ensure their clients have everything they need for their trips, from linens to kitchen supplies, while also spending ample time training customers on RV use, especially for first-time renters. Nika echoed similar sentiments, emphasizing that providing premium service is what differentiates her business from peer-to-peer platforms like Outdoorsy or RVShare. The discussion turned to the challenges of navigating peer-to-peer rental platforms, with Becky and Nika both acknowledging their initial reliance on such platforms to grow their businesses. However, both have since developed their independent booking systems. They highlighted the risks associated with peer-to-peer rentals, such as last-minute cancellations or inconsistent vehicle quality, stressing the importance of customer trust and guaranteed support from established businesses. On the industry front, Eleonore Hamm spoke about how the Canadian RV market is faring, and the group discussed the implications of interest rates and economic factors on RV sales. While some regions and sectors see a softening in demand, the luxury market, especially in RV rentals and resorts, seems to be weathering economic challenges better than expected. Phil Ingrassia added that consumers remain interested in innovative and affordable options, and manufacturers are responding with new models that cater to both high-end buyers and more budget-conscious customers. The panel also explored the rising trend of RV rentals for festivals like Burning Man. Nika shared how ChillRV has found a profitable niche serving Burning Man attendees, despite the potential wear and tear on vehicles. While Becky mentioned Blacksford’s hesitance to cater to Burning Man due to insurance issues, Nika explained that careful preparation and premium pricing have made this market highly lucrative for her company. As the episode wrapped up, the focus shifted to future growth and expansion. Becky discussed how Blacksford is looking to scale its operations while maintaining its premium service standards. The challenge, she noted, lies in finding the right manufacturers and financing options to support their growing fleet. Nika expressed similar aspirations for ChillRV, sharing her plans to expand services at future festivals, including offering a more comprehensive experience with extra amenities and support for clients. In closing, Susan Carpenter shared updates from the RV Women’s Alliance, announcing their latest charity collaboration and highlighting the upcoming awards program that celebrates trailblazers and rising stars in the RV industry. The discussion ended on a hopeful note, with the panelists looking forward to future industry events, including the upcoming RV Dealers Convention in Las Vegas, where further industry insights and opportunities will be explored. Overall, the episode captured the optimism and innovation driving the RV industry forward, despite current market challenges, with an emphasis on quality service, customer trust, and adapting to evolving market demands.

The September 18th, 2024, episode of MC Fireside Chats brought together a group of campground owners, RV park investors, and outdoor hospitality experts for a lively discussion on industry trends, challenges, and strategies for success. Hosted by Brian Searl, the panel included regulars like Ali Rasmussen (Spacious Skies Campgrounds), Tom Mason (Ivy Group), Joe Duemig (App My Community), Rachel Williamson (KCN Campgrounds), and Greg Emmert (Camp Strategy). Special guests included Sarah Krause (Kinney Lake Campground), Zachary Cooper (Blue Metric Group), and Peter Bingeman (Country Gardens RV Park). Each speaker offered unique insights into campground operations, investment strategies, and enhancing the guest experience. Ali Rasmussen kicked off the introductions by sharing her experience managing 15 campgrounds across various states. She explained that Spacious Skies had temporarily paused acquisitions to focus on streamlining operations and developing a more efficient management system. This move, she said, was crucial to ensuring long-term growth and sustainability for the company. Peter Bingeman, with 50 years of experience managing 4,500 sites across three properties, also shared his approach to hands-on management and the value of maintaining family-run operations. The conversation quickly shifted to RV park investments, led by Zachary Cooper of Blue Metric Group. Zachary detailed how his company strategically focuses on acquiring RV parks in tax-friendly states like Tennessee and across the southeastern U.S. He stressed the importance of vertical integration, with Blue Metric managing the parks they acquire to maximize efficiency and profitability. Zachary emphasized that their acquisition strategy relies on dealing directly with sellers, targeting family-owned operations, and choosing parks near permanent assets like lakes or national parks. Tom Mason from Ivy Group and Greg Emmert of Camp Strategy offered further insights into managing multiple properties. Tom discussed the challenges of keeping both seasonal and short-term guests satisfied, highlighting how third-party management and building strong partnerships had contributed to Ivy Group’s success. Greg echoed similar thoughts, noting that understanding the unique dynamics of each campground is essential for effective management. Both stressed the importance of thorough market research before making operational changes or acquisitions. Sarah Krause, representing Kinney Lake Campground, contributed by discussing the critical need for infrastructure improvements, especially at older parks. She shared her experience overseeing three campgrounds in Wisconsin, where upgrading electric and sewer systems had been vital to enhancing the guest experience. Sarah also touched on the challenges of managing on-site restaurants at campgrounds, emphasizing that these services should be viewed as amenities rather than primary revenue sources. Food and beverage services became a major talking point, with Sarah, Tom, and Peter sharing their strategies. Sarah noted that all three of her parks had restaurants and concession stands, which create a resort-like atmosphere for guests. However, she acknowledged the difficulties in maintaining profitability, especially in rural areas where food costs and labor are unpredictable. Peter agreed, stating that while his parks offer basic food services like snack shacks, they are seen more as guest amenities than major profit centers. Ali added to this by sharing Spacious Skies’ approach of partnering with local food trucks, which allows them to offer diverse dining options without the complexities of running in-house restaurants. Zachary also highlighted how Blue Metric Group has successfully used food trucks to engage the local community and enhance the guest experience without stretching operational resources too thin. These strategies, the panel agreed, help balance guest satisfaction with operational efficiency. Technology was another significant theme. Joe Duemig discussed how his platform, App My Community, helps campgrounds streamline operations. The app allows features like maintenance requests, real-time feedback, and activity sign-ups, reducing staff workloads and improving guest satisfaction. Joe also mentioned that some campgrounds are using the app to manage day passes, which helps prevent overcrowding of amenities like pools and hiking trails by allowing guests to book specific time slots. The panel explored the pros and cons of offering day-use passes for campground amenities. Tom Mason and Greg Emmert noted that they had experienced issues with overcrowding and complaints from overnight guests when day-use visitors were allowed. However, Ali and Peter shared a more positive view, especially in parks with larger natural features. Ali explained that managing day-use capacity and offering passes only on certain days helps balance the needs of both day-use visitors and campers, while also building relationships with the local community. The episode concluded with a discussion on the importance of community engagement and supporting campground associations. Peter Bingeman, a former president of both provincial and national associations in Canada, stressed the vital role these organizations play in providing resources and advocacy for campground owners. Ali and Zachary echoed this, emphasizing their commitment to maintaining state association memberships and collaborating with industry peers to stay informed on trends and best practices. In summary, the September 18th episode of MC Fireside Chats provided a comprehensive look at the outdoor hospitality industry’s evolving landscape. From investment strategies and operational challenges to guest experience enhancements and community engagement, the panelists offered valuable insights and advice for campground owners, investors, and operators looking to thrive in this dynamic sector.

In this episode of MC Fireside Chats, guest host Greg Emert leads a conversation with outdoor hospitality experts who share their diverse approaches to creating unique and memorable guest experiences. Susan Smith, owner of Senya on Lone Man Creek, talks about her luxurious, African-themed glamping retreat in Texas, where guests enjoy tranquility, personal touches like private massages, and the beauty of nature. Gordon Cook, owner of Al’s Hideaway Cabin & RV Park, emphasizes simplicity and a family-friendly environment at his campground in Texas Hill Country, where guests can experience a mix of traditional cabins, RV spaces, and unique accommodations like an old school bus. Angele Miller, co-founder of Creekside R&R Glamping in Atlantic Canada, highlights her award-winning resort’s focus on high-end amenities, local partnerships, and preserving natural beauty while offering guests luxury with private hot tubs and curated nature experiences. Chris Jeub, owner of Monument Glamping, discusses his transition to offering hassle-free, luxurious camping in Colorado and how he's refined his offerings to meet the needs of families and staycationers. Tess Leach, representing Ranchlands, describes their immersive, nature-focused stays on large-scale ranches, combining conservation efforts with experiential hospitality. Together, the guests explore how their unique, authentic approaches have shaped their businesses and helped them attract like-minded guests looking for meaningful outdoor experiences.

In the September 4th, 2024 edition of MC Fireside Chats, guest host Mark Koep filled in for Brian Searl and welcomed a panel of outdoor hospitality experts, including Jeff Hoffman, Sandy Ellingson, Scott Bahr, Mike Harrison, and special guest Luisana Méndez from Huellas Latinas. The episode explored key topics in the outdoor hospitality industry and community engagement. Luisana Méndez, the leader of Huellas Latinas, a Minnesota-based nonprofit, shared how her organization promotes outdoor activities within the Latino community. Huellas Latinas helps immigrants and refugees overcome language barriers, transportation issues, and lack of information to experience outdoor recreation. Luisana noted that many newcomers to the U.S. prioritize work and education initially, with recreation often falling to the background. As they settle in, Huellas Latinas helps them find confidence in outdoor activities by offering guidance on navigating parks, safety, and proper gear, especially for Minnesota’s cold winters. Luisana emphasized that Huellas Latinas primarily serves the first generation of immigrants from various Latin American countries. While they all share a common language, cultural differences add complexity to the group’s dynamic. Mark Koep inquired about funding, and Luisana shared that Huellas Latinas is supported by contracts with parks and agencies, along with grants like the one received from Together Outdoors. She also highlighted the importance of the organization in creating a sense of belonging for the Latino community through outdoor experiences. The conversation transitioned to industry trends, where Sandy Ellingson discussed concerns over a projected 55% drop in RV travel during Labor Day weekend, based on RV Industry Association data. Although some parks had successful weekends, there was a significant decline in bookings for the fall season, especially with snowbirds delaying their travel due to election-related anxieties. Mike Harrison echoed this, saying that while their luxury RV and glamping properties performed well, the overall industry is facing slower growth compared to previous years. Scott Bahr highlighted a growing disconnect between outdoor recreation enthusiasts and campground stays. He noted an increase in trail usage, yet campgrounds aren’t seeing proportional growth. This gap, according to Scott, represents a key opportunity for the outdoor hospitality industry to better engage with this group, perhaps through more strategic marketing. Mike and Jeff Hoffman discussed broader market conditions, with Mike pointing out a potential oversupply of parks built during the pandemic. He stressed the importance of maintaining good operations, as only the well-run parks will thrive as the market slows. Jeff predicted a shakeout in the industry, where those relying on overinflated demand may struggle. The group also touched on the growing glamping trend ahead of the glamping show. Scott and Mike expressed enthusiasm for the event, where they’ll present industry insights. Sandy, while a fan of glamping, warned that it’s becoming a competitor to traditional campgrounds, as travelers are often choosing the convenience of glamping over RV or tent camping. The session concluded with a forward-looking discussion, with panelists predicting challenges and opportunities in the coming months, including industry shifts and trends in winter camping. Overall, the episode highlighted both concerns, such as slowing RV travel, and opportunities for growth, especially in reaching new and diverse communities through innovative outreach.

The August 28th, 2024 episode of MC Fireside Chats, hosted by Brian Searl, featured an engaging discussion with four industry experts: Eleonore Hamm, Mark Fawcett, Andrea Pierantozzi, and Aaron Pfadt. The episode focused on various aspects of the RV, boating, and outdoor hospitality industries, providing valuable insights and perspectives. Eleonore Hamm introduced herself as the President of the RV Dealers Association of Canada (RVDA), highlighting the association’s role in representing nearly 400 RV dealers across Canada. She emphasized the importance of education, government relations, and industry intelligence in supporting the RV industry. Mark Fawcett, representing Earth Cruiser Australia, detailed his company’s manufacturing of high-end, off-road motorhomes designed for remote, off-grid adventures. He discussed the challenges and innovations in producing vehicles that are lightweight, durable, and capable of navigating extreme environments. Mark also shared stories of Earth Cruiser’s commitment to customer service, including providing support in remote locations. Andrea Pierantozzi from the Recreational Boating Association of Washington (RBAW) talked about her role in advocating for the rights and interests of recreational boaters. She explained the association’s efforts in ensuring that tax dollars are properly allocated to maintain and improve boating facilities and access, drawing parallels between the needs of boaters and RVers. Aaron Pfadt, founder of Off Highway Van, discussed his company’s focus on manufacturing high-quality, customizable Class B RVs. He highlighted the importance of direct-to-consumer sales and the challenges of maintaining high standards in a competitive market. Aaron also touched on the crossover between the RV and boating industries, particularly in the adoption of advanced technologies and customer service practices. Throughout the episode, the speakers explored the synergies between the RV and boating industries, particularly in the areas of customer service, technological innovation, and the need for adequate facilities and infrastructure. They also discussed the challenges posed by economic conditions and the strategies their respective organizations are employing to navigate these challenges. The episode concluded with each guest sharing where viewers can learn more about their respective organizations, and Brian announcing that he will be away for the next two weeks, with guest hosts stepping in during his absence.

In the August 14th, 2024 episode of MC Fireside Chats, hosted by Brian Searl, a dynamic discussion unfolded around the outdoor hospitality industry, focusing on the glamping sector. The episode featured a panel of industry experts including Chris Jeub, Angele Miller, Derry Green, Miguel Huerta, and Zach Stoltenberg, each bringing unique perspectives and insights on how to succeed in this rapidly growing market. Angele Miller, co-founder of Creekside RNR Glamping, spoke about her award-winning resort in Atlantic Canada and its expansion across Canada and the United States. She highlighted the importance of branding and creating distinctive guest experiences that set her glamping sites apart from others. Angele discussed the strategies her company employs to attract a diverse clientele and how they plan to scale their brand while maintaining the quality and uniqueness of each location. Zach Stoltenberg, Director of Outdoor Hospitality at Clockwork, an architecture firm, provided insights into the architectural side of glamping. He discussed the importance of design in creating memorable experiences for guests, emphasizing that the physical environment plays a crucial role in guest satisfaction. Zach also shared how his firm has adapted to the unique demands of glamping projects, which often require innovative and sustainable design solutions to meet the expectations of discerning travelers. Chris Jeub, who operates Monument Glamping in Colorado, talked about his journey into the glamping industry and how he has built his brand by connecting with other operators. Chris emphasized the importance of being adaptable and open to learning from others in the industry. He shared how his brand evolved over time, from a simple backyard setup to a recognized glamping destination, highlighting the value of hands-on experience and continuous improvement. Miguel Huerta, President of the Mexican Glamping Association, offered a perspective from Latin America, discussing the growth of the glamping industry in Mexico. He spoke about how the region’s natural beauty and diverse landscapes provide a unique opportunity for glamping operators. Miguel emphasized the role of social media in marketing these experiences, noting that effective use of platforms like Instagram and TikTok can significantly boost visibility and bookings for glamping sites. Derry Green, owner of The Secret Garden Glamping in the UK, shared his inspiring story of how he turned a simple lockdown project into one of the most successful glamping businesses in the country. Derry highlighted the importance of authenticity in social media marketing, explaining that content reflecting the genuine guest experience resonates more with audiences than polished promotional materials. He also discussed his innovative approach to using TikTok as a testing ground for content, which he then amplifies on other platforms like Facebook and Instagram to reach a broader audience. The conversation delved into the challenges of attracting guests during off-peak times, with Derry explaining how he targets specific demographics, such as women between the ages of 35 and 45, to fill midweek bookings. He discussed the importance of designing glamping units that can accommodate groups, as this flexibility helps to attract a wider range of guests, including families and multigenerational groups. Miguel added to the discussion by talking about the importance of setting and meeting guest expectations. He explained that in the glamping industry, providing an exceptional experience is key to success, as guests are looking for more than just accommodation—they are seeking unique and memorable experiences. Miguel also shared his vision for the future of glamping in Latin America, where he sees significant potential for growth as more travelers seek out alternative forms of accommodation. Throughout the discussion, the panelists agreed on the necessity of continuous innovation in the glamping industry. They emphasized that staying ahead of trends and being responsive to guest feedback are essential for long-term success. The importance of social media as a tool for building brand awareness and driving bookings was a recurring theme, with all the speakers acknowledging that platforms like TikTok, Instagram, and Facebook are indispensable in today’s marketing landscape. In his closing remarks, Brian Searl reiterated the value of collaboration within the industry, encouraging glamping operators to share knowledge and support each other. He highlighted that by working together, the industry can continue to grow and provide exceptional experiences for guests. Each speaker echoed this sentiment, expressing their willingness to help others in the industry and to continue learning from their peers. The episode concluded with a strong sense of optimism about the future of glamping. The panelists expressed their excitement about the possibilities ahead and their commitment to pushing the boundaries of what outdoor hospitality can offer. They all agreed that the industry’s focus on unique, personalized experiences will continue to attract a growing number of travelers seeking something different from traditional accommodation options.

In the MC Fireside Chats episode on August 7th, 2024, hosted by Brian Searl, the discussion primarily focused on adapting business strategies in the outdoor hospitality industry amid changing consumer behaviors and economic conditions. Initially, the episode saw a humorous start with Brian joking about how he and Scott Bahr could have monopolized the conversation due to other scheduled guests like Mark Koep, Jeff Hoffman, and Sandy Ellingson having conflicts, though Jeff eventually joined the discussion. As the chat progressed, Scott elaborated on the significance of data in understanding and responding to how weather impacts customer decisions, especially highlighting the differences between RVers and tent campers in their likelihood to change plans due to weather conditions. This led into a deeper exploration of how campgrounds can leverage this information to enhance their services, such as offering weather-specific accommodations or flexible booking policies to accommodate last-minute changes. Jeff Hoffman later contributed to the conversation by emphasizing the importance of adapting to customer needs during unpredictable weather, suggesting that campgrounds could introduce options like weather insurance to retain customers who might otherwise cancel their plans. He also shared insights on how campgrounds can maintain engagement with guests through indoor activities or alternative lodging options like cabins or glamping setups when bad weather deters traditional camping. Sandy Ellingson added her perspective on the industry trends, particularly pointing out the strategic necessity for campground owners to be more accommodating and proactive in their marketing efforts. She discussed how understanding and reacting to shorter booking windows and regional travel preferences can help businesses remain competitive and attractive to a customer base that is increasingly looking for flexibility and convenience in their travel plans. The episode encapsulated a wide range of strategies for campground owners to consider, from immediate responses to weather changes to longer-term adjustments in marketing and customer engagement practices. Each speaker brought a unique viewpoint, collectively underscoring the need for agility and forward-thinking in the evolving landscape of outdoor hospitality.

In the July 31st episode of MC Fireside Chats, hosted by Brian Searl, the discussion brought together Pier Tognazzini, founder and COO of MooVert France, and Dustin Sauer, owner of Overland Van Project, to delve into the evolving trends in outdoor hospitality, sustainable tourism, and the growing van life movement. Brian Searl kicked off the episode by acknowledging the uniqueness of the discussion, as it was one of those rare “fifth-week” episodes without the usual lineup of regular guests. Instead, this episode featured a deep dive into niche areas of outdoor hospitality, beginning with Pier Tognazzini. Pier introduced MooVert France, a company dedicated to promoting tourism in France through an eco-friendly and authentic lens. He emphasized MooVert France’s commitment to helping accommodations transition into more sustainable practices by using an algorithm that evaluates properties based on their level of eco-friendliness, sustainability, and authenticity. Pier explained that MooVert is not just about reducing environmental impact but also about offering tourists an experience that goes beyond the typical attractions, allowing them to connect deeply with local culture, heritage, and nature. He provided examples of how MooVert curates these experiences, such as offering stays in tree houses, tiny homes, and even traditional French chateaux. Pier also discussed how MooVert helps property owners make small but impactful changes, such as installing water-saving devices, to enhance sustainability without compromising guest comfort. The conversation also touched on the importance of authenticity, with Pier explaining that MooVert prioritizes experiences that allow travelers to engage with local traditions and communities, such as making cheese in Normandy or harvesting honey in the Alps. Dustin Sauer then introduced Overland Van Project, which specializes in creating high-end, custom expedition vehicles and camper vans designed for those seeking adventure and luxury on the road. Dustin shared the origins of his company, which began as a personal project but quickly grew into a thriving business as demand for custom vans surged during the pandemic. He highlighted how the van life movement, amplified by social media and the hashtag #vanlife, has evolved from a niche lifestyle into a significant trend within the outdoor industry. Dustin discussed the challenges and opportunities within the current market, noting that while there has been a plateau in demand following the pandemic boom, there is still a strong interest in high-quality, custom-built vans. He emphasized the importance of innovation and craftsmanship in differentiating Overland Van Project from other builders, with a focus on integrating advanced features such as hydronic heating systems, high-end electrical setups, and luxury finishes that cater to the specific needs of their clients. Despite the market becoming saturated with both DIY and commercially produced vans, Dustin remains optimistic, citing the enduring appeal of van life and the desire for off-the-grid, self-sufficient travel experiences. The conversation between the three touched on the intersection of sustainability and the outdoor lifestyle. Dustin noted that many of his clients, despite investing in luxury vans, prefer to camp in remote, free locations like BLM lands, rather than traditional RV resorts. This aligns with the growing trend towards authentic, nature-based experiences that Pier’s company, MooVert, also champions. The guests and Brian discussed how this shift reflects broader changes in consumer behavior, where travelers are increasingly seeking out unique and meaningful experiences rather than conventional tourist activities. A significant portion of the discussion was devoted to the challenges of marketing to niche audiences in a competitive landscape dominated by large platforms like Airbnb and Booking.com. Pier and Dustin both emphasized the importance of authenticity in their marketing efforts, whether through social media engagement or creating compelling content that resonates with their target audiences. They acknowledged the difficulties small businesses face in standing out, but also highlighted the potential of social media and viral content to level the playing field. Brian also brought up the role of artificial intelligence (AI) in helping small businesses enhance their marketing strategies and reach. He expressed optimism about how AI could assist companies like MooVert France and Overland Van Project in creating more tailored and effective marketing campaigns, thereby connecting with their niche audiences more efficiently. The episode wrapped up with final thoughts from Pier and Dustin on the future of their respective industries. Pier expressed enthusiasm about the potential expansion of MooVert France into North America, hinting at ongoing discussions with state governments in Nevada and California. Dustin, on the other hand, reiterated his commitment to pushing the boundaries of van design and continuing to provide exceptional, high-quality products for his clients. Overall, this episode of MC Fireside Chats provided a rich exploration of the current trends and future directions in outdoor hospitality, with a strong emphasis on sustainability, authenticity, and the evolving desires of modern travelers. The insights shared by Pier Tognazzini and Dustin Sauer offered valuable perspectives on how businesses can adapt and thrive in this dynamic and competitive industry.

In the latest episode of MC Fireside Chats, hosted by Brian Searl, the focus was on the RV industry, featuring an engaging panel of guests including Shane Devenish from the Canadian Recreational Vehicle Association (CRVA), Susan Carpenter from the RV Women’s Alliance (RVWA), and Angie Diedrich from the Wisconsin RV Dealers Alliance. Brian opened the show with his signature enthusiasm, highlighting the relevance of this fourth week focused on the RV industry. The conversation began with an introduction of the guests, where Susan Carpenter discussed the RV Women’s Alliance. Susan explained how RVWA supports women in the male-dominated RV industry by offering empowerment, education, and networking opportunities. She mentioned the upcoming Women’s Equality Day event, a collaborative effort between multiple RV organizations, aimed at celebrating and supporting women in the industry. Shane Devenish introduced himself, sharing insights about CRVA’s role in supporting manufacturers and suppliers within Canada’s RV industry. He expressed pride in the association’s support for RVWA during their annual camping and RV show. Shane highlighted the collaborative spirit within the Canadian RV industry, emphasizing how various stakeholders work together for mutual benefit, a stark contrast to his experiences in the U.S. Angie Diedrich then took the spotlight, explaining the unique structure of the Wisconsin RV Dealers Alliance, which was formed to address the lack of regulation and dealer protection within the state. She detailed their primary role in lobbying for legislation that protects dealer rights and supports succession planning for family-owned businesses. Angie proudly announced the recent passage of a dealer protection law in Wisconsin, effective October 1, which mandates a 90-day notice and valid reason before a manufacturer can terminate a dealership agreement. The discussion then shifted to broader industry trends and challenges. Angie shared insights about the changing dynamics within the industry post-COVID, including the entrance of larger dealerships and auto dealers into the RV market. This shift has brought about new challenges and opportunities for smaller, family-owned businesses. Brian and Shane delved into the economic aspects affecting the RV industry. Shane noted the impact of rising interest rates and inflation on manufacturers and consumers. He highlighted the challenges faced during the pandemic, particularly supply chain issues, but also expressed optimism about the future, citing recent interest rate cuts in Canada as a positive development for the industry. The conversation took an interesting turn when Brian speculated about the possible reasons for the variations in RV prices across different states. The panel discussed factors like freight costs, sales tax differences, and regional economic conditions. Shane mentioned the importance of local suppliers for Canadian manufacturers, while Angie discussed Wisconsin’s relatively low sales tax and its impact on RV sales. Towards the end of the show, the panel addressed the challenges faced by new associations like Angie’s in building membership and engaging members. Angie emphasized the importance of demonstrating the value of membership to dealers, especially in terms of legislative protection and support. Brian wrapped up the episode on a positive note, asking each guest to share something they were excited about in the industry. Shane mentioned the upcoming induction of Terry Eligh from Triple E Motorhomes into the RV/MH Hall of Fame, a significant honor for the Canadian RV industry. Susan highlighted the RV Women’s Alliance’s upcoming Women’s Equality Day celebration, a collaborative event bringing together multiple RV organizations to support and celebrate women in the industry. Angie discussed the next legislative goal for her organization, which is to work on sales tax exemption for out-of-state customers, a challenging but important task for Wisconsin dealers. Overall, the episode provided a comprehensive look at the current state of the RV industry, highlighting the challenges, successes, and future directions as seen by industry leaders.