In the March 1st edition of MC Fireside Chats, Host Brian Searl, along with a panel of experts, discussed the use of artificial intelligence in different industries and third-party services to help campground owners with other facets of their operations, like marketing.
The panel that joined the discussion included Christine Taylor of Towne Law Firm, Founder & CEO of CampgroundViews.com Mark Koep, Mike Harrison from CRR Lifestyle, and RV Industry Consultant Sandy Ellingson.
Taylor discussed using artificial intelligence (AI) in the legal profession. She noted that law firms are increasingly using AI to create initial drafts and save money, making lawyers who use AI more efficient.
While AI has not replaced lawyers, it is helping to make legal services more accessible, which is crucial since the economic barrier often keeps people out of the legal services market.
Taylor also discussed legal issues affecting campgrounds, such as the rise in employment lawsuits due to the changing employee-employer relations since 2020. She stressed that campgrounds need to clean up their employment relationships to avoid future lawsuits.
She also noted that campers abandoning their camping units on campgrounds is on the rise, and it is more difficult to remove these campers legally than one would think. She stated that these issues are somewhat responsive to the economy's shifts in recent years.
The discussion also revolved around the hospitality industry's changing dynamics concerning employment law and how it affects business owners was the central topic of conversation.
Taylor emphasized that having an attorney on retainer is critical to mitigate risks and comply with state laws. She recommended that business owners focus on their strengths and weaknesses and outsource areas where they need to be more knowledgeable and comfortable.
Harrison added that employees have become more assertive and less tolerant, making risk mitigation crucial. He also highlighted the importance of culture in treating people right, which will help forestall lawsuits.
Koep stressed that the employment law for work campers has materially changed and that business owners should hire professional services to assess their situation and have a plan going forward.
The group discussed how smaller campground owners without big staff and resources can adjust their finances or rates to hire people instead of using them as work campers. It is recommended to hire someone to analyze the line items, understand where the income and expenses are going, and do the math.
The group also talked about the importance of controlling utility expenses and increasing revenue to offset costs.
Harrison said they are offering third-party management services to help improve marketing, bottom line, reputation management, employee protection, and risk reduction for parks.
The group also talked about upcoming trade shows in different states and Mark will be attending the Escapade Rally in Tucson and California event outside Sacramento, where he will be moderating a software panel featuring major companies like Campspot, Firefly, Newbook, CampLife, ResNexus, and XIS.
The conversation then shifted to the need for associations to evolve and adapt to the changing times in the outdoor hospitality industry. The group acknowledged the challenges of getting people to attend conferences and the importance of reaching out to new players in the industry who may need to be made aware of the value of associations.
They also discussed the role of technology and AI in the industry and the need for associations to embrace change and not shy away from it.
The conversation ended with the group discussing a trade show that was well attended but poorly planned, with vendors feeling like they needed to get the attention they had hoped for.
They discussed the high freight cost for vendors and how it can affect their return on investment. They also talked about the importance of collaboration and thinking outside the box to provide value for sponsors and attendees, using examples from successful events.