MC Fireside Chats

MC Fireside Chats - February 19th, 2025


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The February 19, 2025, episode of MC Fireside Chats, hosted by Brian Searl, featured a discussion on business operations and management, bringing together industry experts and key players in the outdoor hospitality space. The panel included recurring guests Jeff Hoffman of Camp Strategy, Mike Harrison of CRR Hospitality, and Sandy Ellingson, a technology consultant and advocate for campgrounds. Special guests for the episode were Eric Stumberg, co-founder and CEO of TengoInternet, and Kelly Jones, Vice President of Operations at Great Escapes RV Resorts. Jeff Hoffman, known for his expertise in assisting campground owners with operational efficiency, discussed the importance of having structured systems in place to reduce stress and improve team effectiveness. He emphasized that successful business operations start with well-established procedures that align with the needs of both employees and guests. Jeff highlighted the significance of listening to employees, as they are often the first to identify potential problems and solutions. Mike Harrison, representing CRR Hospitality, shared insights into the necessity of balancing on-property culture with remote corporate culture. He detailed how CRR integrates technology to streamline operations while ensuring human engagement remains a priority. Mike stressed that associate engagement directly impacts guest experiences, emphasizing the importance of intentional team-building efforts and recognition programs that foster a positive work environment. Kelly Jones, with extensive experience in campground operations, discussed how Great Escapes RV Resorts prioritizes team development as the foundation for providing top-tier guest services. She elaborated on how structured training sessions and ongoing educational programs help create a culture of trust and collaboration among employees. Kelly also spoke about the generational differences in the workforce and how understanding these differences can lead to better communication and teamwork. Sandy Ellingson offered a broader perspective on how campgrounds can implement effective team-building strategies. She recounted experiences of helping parks restructure their teams by aligning employees with roles that match their skills and interests, leading to higher efficiency and job satisfaction. She also highlighted how industry conferences provide opportunities for networking and knowledge-sharing, which can significantly benefit campground operators. Eric Stumberg provided valuable insights into the role of technology in enhancing campground operations. He discussed how connectivity solutions, such as reliable internet and digital tools, contribute to both guest satisfaction and operational efficiency. Eric explained that technology should be an enabler rather than a replacement for human interaction, helping employees focus on delivering exceptional customer service while automating routine tasks. The conversation also explored how technology can be used to improve employee experiences. From mobile apps that assist with scheduling and communication to advanced property management systems that reduce administrative burdens, the panelists agreed that technology plays a crucial role in fostering a productive work environment. They noted that when employees have access to the right tools, they can focus more on guest interactions and delivering memorable experiences. A key takeaway from the discussion was the importance of adapting business strategies to meet evolving industry trends. The panelists emphasized that campground owners should be open to change and invest in continuous learning to stay ahead of the competition. Conferences and industry events serve as vital platforms for sharing best practices and discovering new ways to optimize operations. As the episode wrapped up, each panelist encouraged campground owners to embrace a holistic approach to business operations by integrating team-building initiatives with technology-driven solutions. They reiterated that success in the industry hinges on creating a strong, engaged workforce that is empowered by efficient processes and innovative tools. Overall, the episode underscored the importance of balancing traditional hospitality values with modern operational advancements. By investing in team development and leveraging technology effectively, campground owners can enhance both employee satisfaction and guest experiences, ultimately driving long-term success in the outdoor hospitality industry.

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MC Fireside ChatsBy Modern Campground LLC


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