MC Fireside Chats

The November 20, 2024, episode of MC Fireside Chats, hosted live by Brian Searl, took place at the KOA Convention in San Antonio, Texas, bringing together a dynamic group of speakers from across the outdoor hospitality industry. The atmosphere was vibrant, as leaders gathered to exchange ideas and celebrate the community’s collective accomplishments. Brian opened the session with humor and energy, acknowledging the meticulous planning behind the KOA convention while setting the stage for engaging conversations with an esteemed panel of industry professionals. Gwynn Sullivan, Executive Director of the Care Camps Foundation, introduced herself and spoke passionately about the foundation’s mission to support children with cancer through outdoor experiences. She expressed gratitude for the enduring partnership with KOA, which has been central to the foundation’s growth over four decades. Gwynn highlighted the innovative programs developed by pediatric oncology camps, including “Camp in the Box” and family retreats, as examples of how these initiatives bring joy and healing to families during challenging times. Jamie Rademacher, also a board member of the Care Camps Foundation, reflected on her long-standing involvement with KOA conventions. She emphasized the family-like atmosphere of the KOA network and how it fosters meaningful relationships and partnerships. For Jamie, the convention was not only a learning experience but also an opportunity to reconnect with familiar faces and gain new insights to further the foundation’s work. She shared her vision for expanding the foundation’s reach and building an endowment to ensure sustainable funding for years to come. Ben Quiggle, editor of Woodall’s Campground Magazine, shared his experiences from the convention, recounting highlights such as the groundbreaking ceremony at the Fredericksburg KOA and the workshops at the San Antonio KOA. He praised the KOA organization for its polished approach and its ability to provide actionable insights to campground owners. Ben noted how conventions like this re-energize attendees, offering fresh perspectives and new strategies to implement in their businesses. Mark Lemoine, Senior Vice President of Franchise Operations for KOA, brought a unique perspective as a former franchisee turned executive. He described the immense value of having walked in the shoes of franchise owners, which now informs his work on behalf of the entire KOA system. Mark shared how KOA supports its network of over 500 properties through education, training, and a focus on operational excellence. He emphasized the importance of maintaining the brand’s reputation for quality and consistency across all campgrounds, ensuring that guests know what to expect wherever they see the KOA logo. John, Ali, and Beth Kieffer, representing the Blue Ridge/Toccoa River KOA in Georgia, shared their inspiring journey as a family-run campground. From building the campground during the challenges of COVID-19 to receiving the Rising Star Award, their story reflected the resilience and dedication of KOA franchisees. John credited their success to their focus on guest satisfaction, as reflected in their consistently high Net Promoter Scores (NPS). Ali, now the general manager, highlighted the importance of treating both staff and guests like family, a sentiment echoed by her mother, Beth, who praised the collaborative effort that made their campground a success. Kevin Theuson, partner in KCN Campgrounds, spoke about the evolution of his business from a single-park operation to managing multiple properties. He discussed the challenges of scaling while preserving the personal touch that defines outdoor hospitality. Kevin shared his approach to building a strong team, empowering them to deliver exceptional guest experiences, and fostering a culture that prioritizes empathy and leadership. Throughout the episode, the theme of community and collaboration remained central. Gwynn and Jamie highlighted creative fundraising efforts from campground owners for Care Camps, such as unique donation drives and events. These efforts underscored the deep connection between KOA franchisees and the foundation’s mission. Meanwhile, Mark emphasized how KOA’s collective strength enables franchisees to innovate, grow, and succeed in an increasingly competitive industry. As the conversation wrapped up, each speaker reflected on their key takeaways from the convention. From innovative marketing strategies and rate management techniques to leveraging data and enhancing camp store design, the insights shared were diverse and impactful. For Gwynn and Jamie, the convention was a reminder of the power of relationships and the shared commitment to making a difference. For the Kieffers, it was a celebration of their achievements and a reaffirmation of their passion for outdoor hospitality. The episode concluded with Brian thanking the panelists and acknowledging the unique energy of the KOA convention. The discussions highlighted not only the expertise of the participants but also the collective heart of the KOA community, united by a shared mission to connect people with the outdoors and each other.

The November 13th, 2024 episode of MC Fireside Chats, hosted by Brian Searl, brought together a group of outdoor hospitality leaders to discuss the evolution of glamping, the importance of storytelling, and the transformative potential of immersive guest experiences. Joining Brian were Angele Miller of Creekside R&R Glamping, Zach Stoltenberg of Clockwork, Chris Jeub of Monument Glamping, Matt Small of RVI, and Chris Hudak of Escapod Trailers. The discussion covered emerging trends, innovative strategies, and the power of authentic connections in the glamping industry. Brian opened the episode by reflecting on changes planned for the podcast in 2025, including longer, more topical formats and the addition of a co-host. He also touched on the broader changes within the glamping industry, where operators are moving beyond conventional offerings to provide unique, personalized experiences. The panelists explored how these shifts align with the increasing demand for more immersive and transformative travel. Chris Hudak, founder of Escapod Trailers, shared his company’s journey of creating premium off-road trailers that cater to adventure-seekers looking for mobility and self-sufficiency. Chris emphasized the importance of separating Escapod from traditional RV brands, focusing instead on providing unique and durable products that facilitate authentic outdoor experiences. He noted that partnerships with local operators, such as breweries and orchards, have enhanced the appeal of his trailers, allowing guests to immerse themselves in natural settings. Matt Small, representing RVI, highlighted the importance of landscape architecture in designing successful glamping destinations. He explained how his firm works with landowners to craft site-specific designs that tell a story and align with guest expectations. Matt emphasized that authentic storytelling is the cornerstone of memorable glamping experiences. He also pointed to the role of community partnerships and eco-conscious practices in making these destinations sustainable and engaging. Angele Miller illustrated how her resort, Creekside R&R Glamping, integrates local culture into the guest experience. From oyster-shucking demonstrations to llama treks, Angele explained how these curated activities not only enrich the guest stay but also promote local businesses and traditions. She stressed the importance of providing guests with opportunities to actively participate in their experiences, turning visits into transformative journeys. Chris Jeub, “The Glamping Guy,” spoke about the joy and responsibility of hosting. He shared a personal story of guests who braved a snowstorm to stay at his Monument Glamping site, highlighting how thoughtful interactions and shared stories can deepen the connection between hosts and visitors. Chris also underscored the value of embedding storytelling into every aspect of the glamping experience, from marketing to on-site interactions. Zach Stoltenberg of Clockwork delved into the importance of branding and design in glamping operations. He emphasized the need for operators to craft consistent and authentic identities that resonate with their target audiences. Zach also advocated for partnerships with local businesses, such as breweries and adventure outfitters, to create unique and memorable experiences for guests. He highlighted examples of innovative design, such as cantilevered units over streams, which elevate the guest experience by immersing them in the natural environment. The panelists agreed that the glamping industry is shifting toward “transformative hospitality,” a concept that encourages operators to provide experiences that leave lasting impressions on guests. Whether it’s through mushroom foraging, farm-to-table cooking, or wellness retreats, the panelists stressed that glamping should aim to educate, inspire, and connect guests with nature and local culture. A recurring theme was the importance of passion and authenticity. Matt noted that guests can sense when operators are genuinely invested in their offerings. Chris Hudak added that successful experiences often stem from the operator’s own interests, whether it’s equestrian activities or sustainable living. The panelists emphasized that authenticity and personal passion are critical for creating memorable guest experiences. Brian concluded the episode by expressing his desire to showcase more of what’s possible in glamping through future on-location episodes of MC Fireside Chats. He highlighted the value of visually demonstrating innovative glamping properties to inspire operators and landowners. The panelists supported the idea, noting that sharing best practices and creative ideas is essential for the growth of the industry. The episode underscored the vibrancy and potential of glamping as a transformative segment of outdoor hospitality. From fostering community partnerships to creating immersive experiences, the panelists demonstrated how innovation and storytelling can elevate the industry and inspire the next generation of glamping operators.

In this episode of MC Fireside Chats, host Brian Searl led a live discussion from the Outdoor Hospitality Conference and Expo (OHCE) with several prominent voices in the industry, including Scott Knepp, Greg Emmert, Melissa Cummings, Ashley Migliaccio, David Basler, Steven Marks, and Hugh Mickel. The session provided a space for these industry experts to share insights on networking, business strategies, and innovations in outdoor hospitality. Brian began the discussion by emphasizing the expo’s value as a platform for campground owners to connect with vendors and gain insights. Scott Knepp, Director of Growth and Development at CRR Hospitality, noted the familiar faces he saw each year, describing OHCE as a “homecoming” that deepened industry connections. For him, the conference was an opportunity to discuss strategies and challenges with a supportive community. Greg Emmert, co-founder of Camp Strategy, observed that this year’s focus on experiential offerings marked a shift in the industry. More owners and operators were looking to create unique guest experiences rather than simply providing basic amenities. He saw this as a powerful way to differentiate parks and noted that the trend was gaining momentum among attendees. David Basler, Chief Strategy Officer at OHI, shared strategic changes to OHCE, including adjustments to the expo layout. The new structure allowed attendees to transition between educational sessions and the expo floor, reducing the pressure to rush and facilitating more in-depth conversations. He also highlighted the Hosted Buyer Program, which provided campground owners with focused one-on-one time to explore relevant products and services. Ashley Migliaccio, a third-generation campground owner from Connecticut, spoke about the friendships and professional connections she built at OHCE, which she credited with improving her business practices. This year, she focused on finding fiber optic internet solutions for her campground to accommodate guests working remotely. Ashley found the expo to be invaluable for learning about new solutions tailored to her specific needs. Melissa Cummings, representing Camp Riverview and Silverthread Base Camp, discussed the educational sessions she attended, which provided practical tips for profitability and cost-saving measures. While she usually approached the expo with a set agenda, this year she explored without a fixed plan, discovering new solutions like Steven Marks’ menu design advice that she felt would benefit her campgrounds directly. Steven Marks from Ideal One, a point-of-sale software company, highlighted the expo’s open layout, which encouraged spontaneous networking and genuine connections. He explained that while his company traditionally focused on family entertainment, they saw exciting possibilities in campgrounds and valued OHCE for helping them understand campground operators’ unique needs. Hugh Mickel, a civil engineer specializing in wastewater treatment, provided insight into the challenges campground owners face in managing waste. Representing Infiltrator, he shared how his company’s solutions could help campgrounds meet these needs sustainably. Hugh saw OHCE as an opportunity to educate owners about sustainable waste management options, especially as many parks expand their operations. David elaborated on OHI’s approach to planning OHCE, noting that planning for future events began almost immediately after the current expo wrapped up. He shared that OHI aimed to create a balanced experience that included learning, networking, and social activities, all of which contributed to a welcoming atmosphere where attendees felt comfortable sharing ideas. Brian then asked the panel what they would take back to their businesses. Ashley shared that she planned to implement ideas from her own session on creating sensory-friendly spaces, inspired by the enthusiastic response. Her session focused on making campgrounds more inclusive by accommodating guests with sensory sensitivities. Melissa expressed her commitment to follow up with the new connections she made at the expo, emphasizing the importance of consistent communication with vendors. She planned to share her insights with her team and incorporate improvements immediately. Steven echoed this sentiment, underscoring his goal to promptly fulfill commitments he made to campground owners during the expo. Scott highlighted that CRR Hospitality would work on applying broader industry insights gained at OHCE to expand their service offerings. He felt inspired to increase CRR’s engagement with industry associations, not only to benefit his business but to contribute to the outdoor hospitality community. Greg emphasized the importance of maintaining the post-conference momentum and staying connected with new contacts. He acknowledged that events like OHCE could be exhausting, but he saw value in following through with clients and connections to build long-term relationships. In closing, Brian asked David for his perspective on advancing the outdoor hospitality industry. David emphasized community and collaboration as critical to industry growth. He encouraged attendees to share their OHCE experiences with others, broadening awareness of OHI’s resources and fostering a stronger network among campground owners. The episode ended with an invitation to join OHCE 2025 in Louisville, Kentucky, and a reminder that fostering connections is essential for the continued success of the outdoor hospitality industry.

In the October 30, 2024 episode of MC Fireside Chats, host Brian Searl brings together several guests to explore various perspectives in outdoor hospitality and the RV industry. The episode features Ken Barber from Wild Haven Glamping, Leslie Taylor-Rharbi from Signature RV Resorts by Zeman, and Paul Craven and Anthony Wollschlager from Airxcel. Brian starts by introducing the guests, encouraging them to share insights about their companies and experiences. Leslie kicks things off by describing her role in managing Zeman’s luxury RV resorts, specifically the “Signature” line, known for providing high-end amenities and tailored experiences. She emphasizes that while they’ve moved away from labeling the resorts as “luxury,” Zeman’s properties continue to offer lush landscapes and a range of amenities like pickleball courts, large clubhouses, and lounges to enhance guest experiences. Ken shares the story of Wild Haven Glamping, discussing how his company provides a mid-tier glamping experience that strikes a balance between comfort and the rustic nature of camping. His properties feature canvas tents and small cabins in scenic locations like Sonoma County and Yosemite, emphasizing a natural and immersive experience over excessive luxury. Ken underscores the challenges they’ve faced, particularly in terms of permits, zoning, and construction, especially with their recent Yosemite property. Despite these hurdles, he and his team focus on delivering unique experiences that attract tourists from across the world. Leslie and Ken agree that evolving guest expectations shape their operations. Leslie notes that Zeman’s properties attract a retiree demographic who expect comfort and quality; however, the increasing demand for “luxury” resorts has redefined the standards of guest experiences, with visitors now expecting amenities akin to high-end hotels. Ken adds that Wild Haven’s guests are typically more open to a stripped-down luxury, opting for a unique natural experience over a traditionally luxurious one. They also touch on the importance of managing expectations through strategic language and marketing, emphasizing terms like “signature” instead of “luxury,” which sets an authentic tone that aligns with their guests’ values. The conversation then shifts to Airxcel, where Anthony and Paul discuss their roles in supplying RV components, such as air conditioners, water heaters, and ventilation systems, that enhance comfort for RV travelers. They explain that Airxcel has a long-standing history in Elkhart, Indiana, the “RV capital” of the U.S., providing essential products to RV manufacturers. Their focus on innovation helps the company anticipate trends, such as the rising demand for sustainable products and off-grid experiences. Paul emphasizes that Airxcel keeps a close watch on industry trends and consumer demands, aiming to deliver products that meet the evolving needs of RV enthusiasts, from full-time RVers to occasional campers. Anthony elaborates on the shift in RV ownership demographics since COVID-19, explaining how younger families and first-time RVers are increasingly investing in the lifestyle. With Airxcel’s established brands, such as Coleman air conditioners and Suburban water heaters, the company leverages its expertise to stay competitive and support new trends in the industry. Paul and Anthony both stress that consumer expectations are driving changes within the RV and camping sectors, where personalization, data-driven guest insights, and seamless technology integration are becoming essential for a superior experience. Brian also dives into potential future trends, sparking an engaging discussion on the influence of AI, automation, and personalization. The guests contemplate how new technology could transform both the outdoor hospitality and RV industries, with Brian suggesting that technology should serve to elevate the guest experience, not detract from it. Ken and Leslie agree, envisioning AI tools that could enable them to provide small, personalized touches, like welcome gifts and birthday recognition, that enhance customer satisfaction without feeling intrusive. Paul underscores the importance of AI in developing more sustainable RV solutions, citing the growing interest in systems that reduce energy use by automatically adjusting to guests’ schedules. Throughout the discussion, the guests emphasize the importance of clear expectations and strong branding. Ken and Leslie both prioritize aligning their offerings with guest expectations, ensuring that their brands promise experiences they can consistently deliver. By avoiding terms like “luxury” and “pampering” in their marketing, both Ken and Leslie are careful to set the right tone for their properties, allowing guests to feel comfortable and engaged in the outdoor experience. The episode concludes with the guests sharing where listeners can find more information about their companies and locations. Ken invites listeners to Wild Haven Glamping in Sonoma County or Yosemite to experience the beauty of Northern California. Leslie and the Airxcel team encourage interested listeners to explore Signature RV Resorts by Zeman and Airxcel’s various product offerings, respectively. The conversation wraps up on a note of optimism, with each guest expressing enthusiasm for the future of outdoor hospitality, the evolution of guest experiences, and the innovations likely to shape the industry in years to come.

In the October 23rd, 2024 episode of MC Fireside Chats, host Brian Searl was joined by key industry leaders to discuss trends and issues in outdoor recreation, focusing on the RV, boating, and hiking industries. The episode featured recurring guests Phil Ingrassia from RVDA of the United States, Eleonore Hamm from RVDA of Canada, Shane Devenish from the Canadian RV Association, and special guests Maggie Peikon from the American Hiking Society and Rick Layzell from the Boating Ontario Association. The conversation navigated the interconnections between these outdoor sectors, addressing challenges, opportunities, and shared interests. Brian opened the episode by acknowledging the rapid advancements in AI and the pressure to maintain innovation in outdoor hospitality news. This set the tone for a lighthearted but deep conversation about technological changes and their effect on industries, particularly the outdoor space. However, the focus soon shifted back to the core subjects of the RV and boating markets, starting with the recent interest rate drop in Canada, which Phil and Eleonore noted could be a positive boost for both RV and boating sales. Rick echoed this sentiment, explaining that high interest rates had discouraged first-time buyers in the boating sector, especially families looking for affordable payment options. Rick elaborated on the impact of economic conditions on the boating industry, mentioning how first-time buyers have disappeared due to rising costs, particularly for larger boats that are now subject to a luxury tax in Canada. This has created a gap in the market, which has been difficult to fill. Meanwhile, RV sales have also experienced similar pressures, with rising interest rates affecting family affordability. The participants reflected on how these economic factors are pushing consumers to reconsider their recreational purchases. The group discussed how both boating and RVing are part of a broader outdoor lifestyle. As Rick pointed out, many boating enthusiasts also use RVs and vice versa, creating crossover opportunities for marketing. Brian asked Phil if there was any data on consumers choosing to purchase RVs over boats, especially as a way to combine their love for the outdoors in a more flexible way. Phil noted that although there are no concrete statistics on this, there is evidence of increased interest in multi-use outdoor recreational vehicles and services. The conversation then turned to hiking, with Maggie Peikon introducing the American Hiking Society’s role in promoting and preserving hiking trails across the U.S. Maggie described programs like volunteer vacations, where participants help maintain and build trails. She emphasized the importance of these efforts, noting that many people enjoy hiking but may not consider the behind-the-scenes work that goes into maintaining the trails they love. Maggie highlighted that the hiking community is diverse and includes RVers, tent campers, and even luxury travelers who seek the benefits of nature. Shane and Rick were curious about how campgrounds could better cater to hiking groups. Maggie suggested that campgrounds offering group camping for hiking clubs could be a draw. Additionally, she noted that amenities like clean showers and laundry facilities are often a big selling point for hikers who want a little comfort after a long day on the trails. Brian tied the discussion back to marketing, reflecting on how campgrounds and RV dealers could better target hikers. He realized that creating specific pages on websites tailored to hikers and other niche outdoor enthusiasts could help better align marketing with what potential guests and buyers are seeking. Eleonore and Phil agreed, pointing out that cross-promotion between the RV, boating, and hiking industries could open up new avenues for business and create a more cohesive outdoor experience for customers. In closing, the panel agreed that outdoor industries like hiking, RVing, and boating need to continue collaborating and adapting to shifting consumer demands. As families weigh their options, it’s crucial for businesses in these sectors to emphasize simplicity, affordability, and the unique experiences that outdoor recreation offers. This episode was a comprehensive dive into how the outdoor industries are navigating current economic realities, changes in consumer behavior, and the potential for cross-industry partnerships. The conversation underscored the importance of staying innovative and understanding the evolving needs of outdoor enthusiasts in a time of rapid change.

In the October 16th, 2024 episode of MC Fireside Chats, host Brian Searl of Insider Perks opens the show with enthusiasm about upcoming changes to the program in 2025, including new topics and a revamped studio. The episode brings together a group of outdoor hospitality professionals, including campground owners and marketing experts, to discuss the challenges and opportunities in the industry. Regular guest Greg Emmert joins the conversation, along with special guests Danny Mulcahy, Stephanie Culver, Tim Dea, and Scott Cleveland, each contributing insights from their unique perspectives. Danny Mulcahy, president of USA Camping Company, shares his journey of growing his business from a single park in Florida to managing 13 parks across various states. His approach centers on providing high-quality outdoor experiences, focusing on properties near lakes, rivers, or other natural attractions. Danny discusses the delicate balance between creating a family-friendly atmosphere while managing the financial demands of running a large portfolio of parks. He emphasizes that guest experience is a priority, which guides decisions like investing in amenities such as viewing decks to enhance visitors’ stays. Tim Dea, of Rainbow Valley Campground in Edmonton, Alberta, explains how his campground operates alongside a ski hill, with the two businesses complementing each other seasonally. Tim notes that while the ski hill generates the bulk of his revenue in winter, the campground and summer operations offer significant potential. He shares the challenges of managing both aspects, particularly as summer draws to a close and preparations for the ski season begin. His focus has been on improving guest amenities, including new glamping domes, which reflect a broader trend in the industry towards offering unique experiences. Stephanie Culver, owner of Buzzworthy Property Management, speaks about her own campground ventures, including a groundbreaking ceremony for a new park in Texas. In addition to owning parks, she manages properties for other owners and stresses the importance of community involvement. She highlights how building strong relationships with local authorities and organizations, such as chambers of commerce, can ease regulatory challenges and foster goodwill. Stephanie also shares a personal story of a failed attempt to develop a park in West Virginia, where regulatory hurdles, including a massive infrastructure cost, ultimately led her to abandon the project. Scott Cleveland, director of marketing for USA Camping Company, discusses the importance of digital marketing in the modern campground industry. He explains how the company uses social media to build brand awareness and engage with potential guests. Scott notes that while it can be difficult to directly measure the return on investment from social media, the increase in organic search traffic and positive guest reviews demonstrate its long-term value. He also underscores the need for campgrounds to develop partnerships with local businesses, creating a mutually beneficial relationship that enhances the overall guest experience. The conversation touches on the regulatory challenges that often accompany campground expansion. Danny reflects on his experience in Oregon, where local regulations delayed a project by nearly three years. This led him to be more cautious about investing in highly regulated areas. Stephanie recounts her own struggles with federal requirements for a park in West Virginia, which ultimately became too costly to proceed. Both agree that working with local authorities early in the process is critical to avoid unforeseen obstacles. Another key theme of the discussion is the balance between providing memorable guest experiences and ensuring profitability. Danny shares how USA Camping Company weighs decisions about capital expenditures, often choosing projects that enhance the overall experience even if they don’t immediately generate revenue. Scott adds that guest satisfaction and word-of-mouth referrals can be just as valuable as direct marketing efforts, as they lead to repeat business and positive reviews. Tim also discusses the complexities of balancing different business operations, noting that while the ski hill brings in winter revenue, the campground requires its own attention and planning. He echoes the need for strategic investments that cater to both short-term visitors and long-term guests, drawing on his experience of operating in a highly seasonal environment. The episode concludes with a light-hearted exchange about hockey rivalries and upcoming industry events, including the OHIV show, where several of the guests plan to attend. Despite the challenges they face, all of the participants express optimism about the future of outdoor hospitality and the opportunities for continued growth and innovation. The conversation showcases the unique perspectives of campground owners and managers, highlighting the importance of balancing guest experience, community engagement, and regulatory compliance in a rapidly evolving industry.

The October 9, 2024, episode of MC Fireside Chats, hosted by Brian Searl, featured guests Chris Jeub and Miguel Huerta, diving into a deep discussion about the Glamping Show and the broader outdoor hospitality industry. The conversation began with a light introduction, as Brian humorously shared his struggle with his camera setup before diving into the key topic: a recap of the recent Glamping Show in Aurora, Colorado. Both Chris and Miguel had attended, and they shared insights from their experiences at the show. The Glamping Show was described as an increasingly international event, with a notable rise in attendees from Latin America, which Miguel emphasized. He pointed out that many attendees were new to the industry, eager to learn the ropes of glamping operations. Miguel noted how the show’s exhibition space had grown, with more exhibitors and better facilities, despite the cold weather, which the event organizers had cleverly mitigated with enclosed walls for the tents. A key part of the conversation revolved around the attendees and their needs. Miguel highlighted how many people attending the show were industry rookies, looking to break into the glamping space. He also touched on the demand for more tailored education for those already running operations. Chris agreed, suggesting that the show could focus more on experienced operators and provide advanced content beyond the basics. He also noted the challenge of attendees who may feel the need to attend once but not return unless there’s fresh, advanced material. Marketing became a central theme, with Brian, Chris, and Miguel discussing its critical role in running a successful glamping business. Brian emphasized the importance of understanding the target audience, even before acquiring land or building accommodations. Marketing, in his view, is essential from the very start, shaping the success of a glamping operation. He pointed out that simply building accommodations is no longer enough in a post-COVID market where consumers have more choices. The panel agreed that marketing needs to be an ongoing, adaptable process. Miguel expanded on this by stressing that marketing is not just about spending money but about making smart, strategic investments. He shared data from Scott Bahr’s research, noting that while revenue in the glamping industry grew by 23% year-over-year, expenses rose by 39%, largely driven by marketing costs. He advised that operators must be prepared to allocate a significant portion of their revenue—up to 10%—for marketing efforts, including digital channels, which he noted had seen a decline in investment as operators sought alternative approaches like public relations and sponsorships. Chris contributed his perspective as a hands-on operator, explaining that his marketing strategy has shifted as his operation has evolved. He talked about the need to balance expectations with offerings, ensuring that guests receive what they anticipate based on the marketing they see. He emphasized that marketing should align with the reality of the experience offered, whether it’s luxury or a more rustic glamping experience. Chris also highlighted how direct bookings have become increasingly important, as they offer a better connection with guests and help reduce reliance on platforms like Airbnb. The conversation then turned toward the future of the Glamping Show itself. Both Chris and Miguel expressed excitement about its continued growth but emphasized the need for the event to evolve. They discussed the potential for the show to offer more niche content for seasoned operators, including those looking to expand or refine their operations. Miguel suggested that regional meetups and more targeted educational sessions could be beneficial for the industry, particularly as glamping becomes more sophisticated and segmented. As the discussion wrapped up, Miguel shared insights into the Latin American market, noting that WhatsApp plays a crucial role in managing bookings and communication with guests. He also touched on the unique challenges of running glamping sites in more remote locations, where maintenance costs and logistical issues can be higher. Brian closed the conversation by returning to the theme of creativity in marketing and operations. He reiterated that operators must continue to think strategically, not just in terms of immediate returns but long-term sustainability. He encouraged the use of new technologies, like AI, to optimize marketing efforts and reach the right audience. Miguel agreed, noting how tools like TikTok have dramatically shifted the landscape of digital marketing, with viral videos helping to drive significant traffic to glamping sites. In summary, the episode offered a thorough exploration of the Glamping Show and the evolving needs of the outdoor hospitality industry, with a particular focus on marketing strategies, the importance of understanding guest demographics, and the growing sophistication of glamping operations.

In the October 2, 2024 episode of MC Fireside Chats, host Brian Searl, founder and CEO of Insider Perks, led a dynamic discussion live from the Glamping Show Americas in Denver. The show featured a stellar lineup of industry leaders and experts from various parts of the world, all sharing their perspectives on the growing glamping industry and its international reach. The panel included recurring guests Mike Harrison from CRR Hospitality, Miguel Ángel Huerta Vallejo from the Mexican Glamping Association, Chris Jeub from Monument Glamping, and Greg Emmert from Camp Strategy. Special guests included Tomás Rodas Calderó from Ecuador’s Starwild Glamping, Jason Thawley of Tree Tent International, Joanna Reimann from FDomes in Poland, and a special appearance by William Clark from Fiji. The show began with each guest briefly introducing themselves. Mike Harrison from CRR Hospitality, which manages upscale luxury glamping and RV resorts, expressed his excitement about being part of the American Glamping Show again. He described the show as a “Christmas” for the glamping community, echoing sentiments from several panelists. Miguel Ángel Huerta Vallejo, representing the Mexican Glamping Association, also described the event as a significant annual gathering, akin to a holiday, filled with excitement and innovation for the glamping world. Greg Emmert, a consultant with Camp Strategy, shared his enthusiasm for the diverse range of attendees and vendors from across the globe. Newcomer Jason Thawley, the founder of Tree Tent International, introduced his company’s unique suspended tree structures, which were being shown for the first time at the U.S. glamping show. Thawley expressed gratitude for the warm welcome his company received in the American market, noting that the U.S. glamping industry is highly organized, with business owners who have done their research and understand the market. He compared the U.S. show favorably to the UK glamping show, which he said doesn’t quite capture the same energy and diversity. Joanna Reimann from FDomes in Poland discussed the growth of her company and how their innovative geodesic domes have become popular worldwide, especially in the U.S. market. She shared that this was the third year in a row her company was exhibiting at the glamping show, and they were once again premiering new products, including a new camping tent and outdoor furniture line. Joanna spoke about FDomes’ dedication to supporting their clients throughout the entire process of setting up a glamping operation, emphasizing the importance of educating people about what glamping is, especially in countries like Poland, where the concept is still relatively new. Chris Jeub, the self-proclaimed “Glamping Guy,” shared his experiences operating a glamping site in Colorado. He reflected on the rapid growth of the industry, noting how five years ago, glamping was a term he had to explain to everyone. Today, glamping has exploded into a creative, dynamic industry with a wide variety of accommodation types, from domes to treehouses, container homes, and even buses. Chris emphasized the importance of creativity and flexibility in the glamping industry, as operators continue to innovate and create unique guest experiences. He also teased his upcoming educational course, “Easy Entry to Glamping Business,” which he plans to offer internationally to help aspiring glamping operators get started. The conversation then turned to Tomás Rodas Calderó from Ecuador’s Starwild Glamping, who shared insights about the emerging glamping market in Ecuador and other parts of Latin America. He explained that while the glamping industry in Ecuador is still in its infancy, there has been significant growth in recent years. Tomás described how his company has seen domes being used for a wide range of purposes, not just for glamping but also for schools, designer stores, and even churches. He noted that Ecuador’s more relaxed zoning laws for rural areas make it easier to establish glamping operations, offering significant potential for growth. However, he also pointed out that there is still a need for better business planning and operational expertise in the region, which presents an opportunity for development. Miguel Ángel Huerta Vallejo highlighted the diversity of the attendees at the show, particularly the growing number of Latino and Latin American participants. He praised the inclusive atmosphere of the event and shared his thoughts on the evolution of the glamping industry in Mexico. He discussed how recent regulations in Mexico, such as limits on Airbnb rentals, are driving developers to invest in glamping sites instead. This shift, he said, will further boost the popularity of glamping in Mexico, especially in areas like the Firefly Sanctuary near Mexico City, where local guides and workers are now able to remain employed year-round thanks to glamping operations. A significant part of the discussion focused on the international expansion of glamping. The panelists explored how glamping has evolved in different countries, including challenges like regulatory hurdles, land use, and zoning laws. Chris Jeub and Greg Emmert discussed how U.S. states are beginning to embrace more flexible land-use laws, particularly with regards to accessory dwelling units (ADUs), which could help further the expansion of glamping operations. Greg Emmert pointed out that the glamping show has provided a platform for innovation, noting that some of the prices for glamping units have adjusted to more reasonable levels, making it easier for operators to build financially sustainable businesses. The conversation then touched on the global growth of glamping associations. Miguel Ángel Huerta shared his excitement about the Mexican Glamping Association’s progress and how other countries have expressed interest in creating their own associations. He joked about the possibility of a “Confederation of Glamping Associations” in the future but emphasized that the growing number of organizations dedicated to glamping reflects the industry’s increasing international appeal. At this point, William Clark from Fiji posed an important question about the possibility of forming an international glamping association. He highlighted how an international organization could help link the various national associations and provide a platform for sharing information, resources, and best practices. The panelists agreed that while forming a global association would be challenging due to the vast differences in regulations and market conditions across countries, there is immense value in fostering better communication and collaboration between existing national organizations. The discussion also touched on labor and staffing challenges in rural and remote areas. Mike Harrison pointed out that while staffing has been a challenge for many hospitality operators, the glamping industry provides a unique opportunity to foster a sense of community and connection. He emphasized that passion, drive, and a love for hospitality are more important than formal education in succeeding in this industry. Miguel Ángel Huerta noted that in Latin America, labor costs are lower, and workers often live near the glamping sites, which can add a personal touch to the guest experience. To wrap up the episode, Brian Searl asked the panelists to share their thoughts on how to inspire passion for hospitality in staff and employees. Mike Harrison responded that while passion cannot be taught, it can be inspired through leadership and fostering a culture of enthusiasm for hospitality. He emphasized the importance of education and creating opportunities for learning, whether through in-person events like the glamping show or online resources like the American Glamping University, which offers comprehensive courses on setting up and running glamping operations. The episode concluded with a sense of excitement about the future of the glamping industry, both in the U.S. and internationally. The panelists expressed optimism about the continued growth of glamping as a global phenomenon, driven by innovation, creativity, and a shared passion for providing unique, memorable outdoor experiences. The glamping show, with its diverse array of products and ideas, was described as a hub of inspiration and networking, bringing together people from all corners of the world to share their knowledge and passion for this rapidly evolving industry.

In the latest episode of MC Fireside Chats on September 25, 2024, hosted by Brian Searl, a vibrant conversation unfolded with prominent guests from the RV Industry. The discussion brought together Becky Goodell, CEO of Blacksford RV Rentals; Nika Shneyder, co-founder of Chill RV ; along with regular contributors like Eleonore Hamm, President of the RV Dealers Association (RVDA) of Canada; Phil Ingrassia, President of the RVDA; and Susan Carpenter from the RV Women’s Alliance. The episode kicked off with introductions from the panel, where Eleonore Hamm shared insights into the RVDA of Canada’s strategic goals focusing on advocacy, education, and industry intelligence. She emphasized how these industry conversations help to provide valuable updates about the current state of the RV sector. Becky Goodell, CEO of Blacksford RV Rentals, followed, sharing her journey to Elkhart, Indiana, where she was exploring new RV models from major manufacturers like Thor and Winnebago. Becky emphasized how her company, a premium RV rental business, focuses on delivering luxury experiences in locations like Yellowstone, Glacier, and Teton National Parks, with expansions underway in Las Vegas and Phoenix. Nika Shneyder of Chill RV provided a look into her family-run business, which offers luxury RV rentals in Los Angeles. She detailed how the business started in 2016 and has since managed over 2,000 reservations. Both Becky and Nika underscored the demand for high-quality, full-service RV rentals. Despite the broader market fluctuations, ChillRV’s fleet of 16 luxury RVs has faced some softening demand compared to the post-pandemic boom, though the luxury sector, particularly in the RV world, remains largely stable. Phil Ingrassia and Susan Carpenter joined the conversation from the ongoing RV Open House in Elkhart, where manufacturers showcase their latest products to dealers. Phil highlighted that this year’s theme revolved around innovation and affordability, with electric and hybrid RV models taking center stage. Thor Industries, for example, showcased a hybrid electric motorhome that sparked considerable interest among attendees. Susan, reporting from the same event, echoed Phil’s optimism and pointed out that despite challenging weather, spirits remained high at the RVDA Open House Breakfast, which saw standing-room-only attendance. A significant part of the conversation centered around the evolving landscape of RV rentals. Becky and Nika emphasized how their companies prioritize customer service, offering full packages that include unlimited mileage, roadside assistance, and the promise of seamless experiences. Becky, representing Blacksford, illustrated how they ensure their clients have everything they need for their trips, from linens to kitchen supplies, while also spending ample time training customers on RV use, especially for first-time renters. Nika echoed similar sentiments, emphasizing that providing premium service is what differentiates her business from peer-to-peer platforms like Outdoorsy or RVShare. The discussion turned to the challenges of navigating peer-to-peer rental platforms, with Becky and Nika both acknowledging their initial reliance on such platforms to grow their businesses. However, both have since developed their independent booking systems. They highlighted the risks associated with peer-to-peer rentals, such as last-minute cancellations or inconsistent vehicle quality, stressing the importance of customer trust and guaranteed support from established businesses. On the industry front, Eleonore Hamm spoke about how the Canadian RV market is faring, and the group discussed the implications of interest rates and economic factors on RV sales. While some regions and sectors see a softening in demand, the luxury market, especially in RV rentals and resorts, seems to be weathering economic challenges better than expected. Phil Ingrassia added that consumers remain interested in innovative and affordable options, and manufacturers are responding with new models that cater to both high-end buyers and more budget-conscious customers. The panel also explored the rising trend of RV rentals for festivals like Burning Man. Nika shared how ChillRV has found a profitable niche serving Burning Man attendees, despite the potential wear and tear on vehicles. While Becky mentioned Blacksford’s hesitance to cater to Burning Man due to insurance issues, Nika explained that careful preparation and premium pricing have made this market highly lucrative for her company. As the episode wrapped up, the focus shifted to future growth and expansion. Becky discussed how Blacksford is looking to scale its operations while maintaining its premium service standards. The challenge, she noted, lies in finding the right manufacturers and financing options to support their growing fleet. Nika expressed similar aspirations for ChillRV, sharing her plans to expand services at future festivals, including offering a more comprehensive experience with extra amenities and support for clients. In closing, Susan Carpenter shared updates from the RV Women’s Alliance, announcing their latest charity collaboration and highlighting the upcoming awards program that celebrates trailblazers and rising stars in the RV industry. The discussion ended on a hopeful note, with the panelists looking forward to future industry events, including the upcoming RV Dealers Convention in Las Vegas, where further industry insights and opportunities will be explored. Overall, the episode captured the optimism and innovation driving the RV industry forward, despite current market challenges, with an emphasis on quality service, customer trust, and adapting to evolving market demands.

The September 18th, 2024, episode of MC Fireside Chats brought together a group of campground owners, RV park investors, and outdoor hospitality experts for a lively discussion on industry trends, challenges, and strategies for success. Hosted by Brian Searl, the panel included regulars like Ali Rasmussen (Spacious Skies Campgrounds), Tom Mason (Ivy Group), Joe Duemig (App My Community), Rachel Williamson (KCN Campgrounds), and Greg Emmert (Camp Strategy). Special guests included Sarah Krause (Kinney Lake Campground), Zachary Cooper (Blue Metric Group), and Peter Bingeman (Country Gardens RV Park). Each speaker offered unique insights into campground operations, investment strategies, and enhancing the guest experience. Ali Rasmussen kicked off the introductions by sharing her experience managing 15 campgrounds across various states. She explained that Spacious Skies had temporarily paused acquisitions to focus on streamlining operations and developing a more efficient management system. This move, she said, was crucial to ensuring long-term growth and sustainability for the company. Peter Bingeman, with 50 years of experience managing 4,500 sites across three properties, also shared his approach to hands-on management and the value of maintaining family-run operations. The conversation quickly shifted to RV park investments, led by Zachary Cooper of Blue Metric Group. Zachary detailed how his company strategically focuses on acquiring RV parks in tax-friendly states like Tennessee and across the southeastern U.S. He stressed the importance of vertical integration, with Blue Metric managing the parks they acquire to maximize efficiency and profitability. Zachary emphasized that their acquisition strategy relies on dealing directly with sellers, targeting family-owned operations, and choosing parks near permanent assets like lakes or national parks. Tom Mason from Ivy Group and Greg Emmert of Camp Strategy offered further insights into managing multiple properties. Tom discussed the challenges of keeping both seasonal and short-term guests satisfied, highlighting how third-party management and building strong partnerships had contributed to Ivy Group’s success. Greg echoed similar thoughts, noting that understanding the unique dynamics of each campground is essential for effective management. Both stressed the importance of thorough market research before making operational changes or acquisitions. Sarah Krause, representing Kinney Lake Campground, contributed by discussing the critical need for infrastructure improvements, especially at older parks. She shared her experience overseeing three campgrounds in Wisconsin, where upgrading electric and sewer systems had been vital to enhancing the guest experience. Sarah also touched on the challenges of managing on-site restaurants at campgrounds, emphasizing that these services should be viewed as amenities rather than primary revenue sources. Food and beverage services became a major talking point, with Sarah, Tom, and Peter sharing their strategies. Sarah noted that all three of her parks had restaurants and concession stands, which create a resort-like atmosphere for guests. However, she acknowledged the difficulties in maintaining profitability, especially in rural areas where food costs and labor are unpredictable. Peter agreed, stating that while his parks offer basic food services like snack shacks, they are seen more as guest amenities than major profit centers. Ali added to this by sharing Spacious Skies’ approach of partnering with local food trucks, which allows them to offer diverse dining options without the complexities of running in-house restaurants. Zachary also highlighted how Blue Metric Group has successfully used food trucks to engage the local community and enhance the guest experience without stretching operational resources too thin. These strategies, the panel agreed, help balance guest satisfaction with operational efficiency. Technology was another significant theme. Joe Duemig discussed how his platform, App My Community, helps campgrounds streamline operations. The app allows features like maintenance requests, real-time feedback, and activity sign-ups, reducing staff workloads and improving guest satisfaction. Joe also mentioned that some campgrounds are using the app to manage day passes, which helps prevent overcrowding of amenities like pools and hiking trails by allowing guests to book specific time slots. The panel explored the pros and cons of offering day-use passes for campground amenities. Tom Mason and Greg Emmert noted that they had experienced issues with overcrowding and complaints from overnight guests when day-use visitors were allowed. However, Ali and Peter shared a more positive view, especially in parks with larger natural features. Ali explained that managing day-use capacity and offering passes only on certain days helps balance the needs of both day-use visitors and campers, while also building relationships with the local community. The episode concluded with a discussion on the importance of community engagement and supporting campground associations. Peter Bingeman, a former president of both provincial and national associations in Canada, stressed the vital role these organizations play in providing resources and advocacy for campground owners. Ali and Zachary echoed this, emphasizing their commitment to maintaining state association memberships and collaborating with industry peers to stay informed on trends and best practices. In summary, the September 18th episode of MC Fireside Chats provided a comprehensive look at the outdoor hospitality industry’s evolving landscape. From investment strategies and operational challenges to guest experience enhancements and community engagement, the panelists offered valuable insights and advice for campground owners, investors, and operators looking to thrive in this dynamic sector.