In the recent episode of MC Fireside Chats, host Brian Searl sets the stage for a comprehensive discussion on the significance of data and analytics in the sector. He introduces a panel of esteemed guests: Scott Bahr of Cairn Consulting Group, the newest member of the panel, along with regular guests Christine Taylor, Mike Harrison, Sandy Ellingson, and Mark Koep. Each brings a unique perspective, promising a rich dialogue on the challenges and opportunities in outdoor hospitality.

Mike Harrison, dives into the festive spirit with comments on the Halloween-themed nameplates, appreciating the small but thoughtful touch. He segues into a discussion on his company's work, highlighting the seasonal nature of the business and the industry trends as the year winds down. 

Christine Taylor brings a legal perspective to the conversation, detailing her hectic schedule attending state conferences and her active involvement in the outdoor hospitality industry. She offers a personal touch by sharing her family's re-entry into the business, providing her with firsthand experience of the practical challenges they face, which informs her professional advice.

Scott Bahr introduces his expertise in research within the outdoor hospitality and recreation sectors. He underscores the value of monthly research reports that he has been involved with, particularly with KOA, and how these reports are crucial in tracking incidents and identifying trends within the industry. Scott's focus is on identifying informational gaps within the industry and exploring ways to fill them.

Host Brian Searl steers the conversation towards the critical need for robust data and analytics in outdoor hospitality. He notes the sector's lag in data comprehensiveness compared to other industries like hotels and expresses his hope that the show, MC Hospitality Highlights, can shed light on valuable data that could propel the industry forward.

Mike Harrison expands on the theme of data necessity, especially in the context of the increasing institutional capital entering the industry. He points out the investors' need for detailed, market-driven data and operating metrics to make educated decisions. Mike also sees a role for state tourism associations in enhancing data sourcing, possibly through grants or other initiatives.

Scott Bahr concurs with the sentiment of data deficiency in the industry, acknowledging the high demand for feasibility studies and the hurdles in collecting detailed information. He aligns with the general consensus on the panel regarding the need for more granular data.

Mark Koep, highlighted that the difficulty in obtaining reliable data is attributed to three main factors: small, family-owned businesses may not have the data or may be unwilling to share it; there's a lack of data from public parks, which represent a significant portion of the industry; and there isn't enough historical data to make sound decisions. Despite these challenges, Mark emphasized the necessity of improving data collection for better decision-making in the future.

The panel addresses the particular challenges of data collection from smaller, independent operators in the industry. They suggest leveraging data from sources like recreation.gov and state park systems to compile comprehensive reports, indicating a resourceful approach to overcoming these challenges.

The final thoughts revolve around creating a Slack channel for industry experts to collaborate more effectively. The conversation ends on a forward-looking note, with plans for future discussions and events that will continue to drive the industry towards data-driven decision-making and growth.