There are 12 Master Brand Archetypes. Which one are you?

Hello Metalworking Nation! We are thrilled to bring you another episode in our MakingChips #MarketingForMakers Series with Red Caffeine. On today’s episode we welcome two special guests from Red Caffeine; Shannon Callarman - Content Director and Danny Wyse - Graphic Designer. We’ll hear Shannon explain what Archetyping is, and what it says about you and your brand identity. Later on, we’ll hear Danny talk about developing logos, and putting a face to a brand that represents your business. In manufacturing news, we talk about continued growth in South Carolina’s manufacturing sector.

Episode Outline

[00:01] - MachineMetrics

[03:00] - Manufacturing News

[05:13] - Quarterly ZENGER’s Meetings

[07:05] - Core Values at Carr Machine

[10:00] - We Hug it Out

[14:05] - Welcome Shannon

[15:34] - The Art of Branding

[16:05] - Archetyping

[22:04] - Look Into Your Archetype

[26:04] - Welcome Danny

[29:18] - Mood Board

[35:05] - The Value of Trust

[39:43] - What Are Your Goals?

Mentioned in this Episode:

MachineMetrics - 10% Discount

Manufacturing News

Red Caffeine Marketing + Technology

Shannon Callarman | LinkedIn

Danny Wyse | LinkedIn

What's Your Archetype?

Filtering The Brand Experience - Phase 1

Filtering the Brand Experience – Phase 2

Brand Story Template | Red Caffeine 

 

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