Hello Metalworking Nation! We are excited to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology.  Today we welcome back Julie Poulos (Vice President) and Kacey Keegan (Content Writer & Strategist) as they equip you with the key elements to consider when planning your marketing strategy. Topics on today's episode include: creating a campaign theme, developing and distributing content, showcasing your company culture, and determining a marketing budget.

Episode Outline:

[00:00] - GFMC 2017 Conference

[03:40] - Welcome Back Julie & Kacey

[04:50] - Campaign Concept

[09:00] - Branding and Strategy Phase

[10:30] - Frequently Asked Questions

[11:50] - Case Study

[15:40] - Showcasing Culture

[20:30] - Providing Solutions

[24:15] - P.R. Opportunities

[26:43] - Tracking Leads and Budgeting

[29:35] - Shifting Our Philosophy

Links Mentioned in this Episode:

GFMC 2017 - Register today!

Red Caffeine Marketing + Technology

Red Caffeine | Blog: Key Considerations in Marketing Planning

Red Caffeine | Content Marketing Planning Calendar

Julie Poulos | LinkedIn

Kacey Keegan | LinkedIn

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Telephone: (312) 725-0245