In this episode, we interview Julie Poulos about the brand image of your manufacturing company and why strategy is most important.

* Being “the best kept secret” should NOT be your goal.

* Why starting with a new website or a new logo is NOT the right first step.

Marketing Steps:

* Competitive Analysis

* Interviews

* Online Analytics

* Influencer Identification

* Develop the Plan

We want you to be better informed as you engage with a marketing firm.

In our Manufacturing News segment, we discuss multiple articles that cite a slow down in business for the beginning of 2015.