In this episode, we explore how Airbnb measures Listing Lifetime Value by separating it into baseline LTV, incremental LTV, and marketing-induced incremental LTV, and how this framework helps address challenges like measuring true incrementality and handling uncertainty about the future.
For more details, you can refer to their published tech blog, linked here for your reference: https://medium.com/airbnb-engineering/how-airbnb-measures-listing-lifetime-value-a603bf05142c