<p>Octane11 CEO Dan Rosenberg joins Eric Franchi and Joe Zappa to discuss B2B marketing measurement, lessons from MediaMath, and differentiating from other data/measurement companies.</p>

Octane11 CEO Dan Rosenberg joins Eric Franchi and Joe Zappa to discuss B2B marketing measurement, lessons from MediaMath, and differentiating from other data/measurement companies.

Measuring B2B Marketing with Octane11 CEO Dan Rosenberg

Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.

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Measuring B2B Marketing with Octane11 CEO Dan Rosenberg

Measuring B2B Marketing with Octane11 CEO Dan Rosenberg

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