In this episode, we will introduce what a brand is and why measuring brand perception is crucial. We will discuss how social media data can be used to achieve this and look at how Airbnb leverages deep learning methods and word embedding technologies to quantify brand perception more effectively.

For more details, you can refer to their published tech blog, linked here for your reference:
https://medium.com/airbnb-engineering/airbnb-brandometer-powering-brand-perception-measurement-on-social-media-data-with-ai-c83019408051