In this episode, we'll explore how the data science team from Grammarly developed their geo-experimentation to measure marketing effectiveness. We will cover about three components in designing an A/B testing experiment, as well as considerations regarding the opportunistic costs of the experimentation.

Based on their published tech blog, with the link provided here for your reference: https://www.grammarly.com/blog/engineering/measuring-marketing-effectiveness-in-a-cookie-less-world/