Media And Marketing w/Jon Rognerud

Google Tag Manager: Are you using it for your website? Why Not?

If you are like most business owners, you are using tracking scripts and code snippets on your site that feed other 3rd party tools.

For example, Google Analytics, Hotjar, Taboola, Outbrain, Facebook Pixel, Adwords, etc.

Keeping track of all these scripts and managing them + involvement of your web/tech team, developers, etc - is a nightmare.

Plus, it can take a long time to make changes & deploy (through the traditional development, stage/test and live deployment cycles - not counting people/process blocks as well).

If you manage all these scripts through Google Tag Manager, all your worries disappear!

Today, I share 6 reasons to get Google Tag Manager up and running for your websites.

Interested in getting personally coached by Jon to develop traffic, leads and sales?

Incidentally, I'll be talking about this as well at an upcoming lecture at https://www.chapman.edu/

(Thanks to Professor Niklas Myhr for inviting me!)

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➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Still using the clicks->landingpage->ty model?

In other words, you are:

Getting traffic from ads, social or SEO, then pushing the visitor (person) to enter their name & email on a squeeze page or landing page, and then sending something useful via email, confirming receipt via the "ty" (thank you) page. (With a possible upsell too, perhaps)

Yes, this still works great and makes a lot of money for those who implement it the right way.

But...

...not here today to talk about that model.

We're going to cover video 'reminder' marketing and a sales funnel with video retargeting that are set up to:

1) get attention

2) create engagement ...as prospects love you more

3) build brand awareness while getting more sales that creates loyal customers and advocates for your business

The way to do this with Facebook ads is nothing short of pure 'magic' - if you do it right.

You need a storyline/script built for this, but you can start simple with 1-3 long form videos, from 1-5 minutes in length.

When you have an engaging hook, compelling/educational/informative/entertaining videos that share the (product/service/brand) story and with a call to action that activates your unique offer - you're building the BEST strategy for video through retargeting.

This then, becomes the "reminder" portion of this strategy. You don't have to force-feed the tripwire offer, but rather remind them through retargeting strategy.

It's known that warm/hot audiences "buy" more easily and quickly.

If you're using this strategy, you'll get there faster and with a more congruent connection from customers to your brand mission and related offers.

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

You have a great business. You have a great team. You've been doing this for a good while, and loving it. Your customers, clients or patients love you too.

There's just one problem...

You're stagnant. You're not clear on your next steps. You know digital marketing is what you need more of.

So...

How do you move your business to the next level with consistency and predictability? And, with a plan you can understand and see the end results of?

Hiring more staff creates too much overhead, overwhelm and loads of headaches in managing and "bossing" people around.

Solution?

You should consider hiring outside help (consultant, marketing agency, press firm, copywriter, website developer, designer, etc.)

Today, I talk about WHEN you should consider hiring a digital marketing expert or firm to help you, and what it could mean for your business .... and frankly, your SANITY.

WARNING: There is TOTAL bias in this episode :-)

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

This episode is not for the presumptuous or overconfident business owner or entrepreneur that knows it all.

You'll learn why in these minutes we spend together together today. I hope you'll listen carefully.

So Jon... why such a "strange" headline?

Because...

I've spent a lot of time in this field (digital marketing and dealing with clients) and wanted to make sure I got today's message across to you.

This is a personal broadcast to you, a man or woman who has a real interest in growing your business with customer attraction and customer acquisition strategies, and to (important!) learn what the differences are and how to think about, and use these strategies for yourself.

Suspend your disbelief for a moment, and open your mind to a process and framework that will help you.

You are a professional, and likely doing a lot of things right (as you'll hear in this professional client case study) - but lack the full insight and understanding of opportunities sitting right in front of you.

The mistakes (hard to admit, I know) you are making are based on being comfortable, and running in just "one mode" of operation -- and NOT opening your eyes fully to the next chapter of growth.

You've gotten stuck in your own "madness" ;-)

Let's go - take action today!

Let me know what you think?

Cheers, Jon

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Today I'm discussing the importance of Paid, Owned & Earned Media and how it Impacts Your Online Business (and yes - "POEM" Matters!) 

I spoke about this topic at a SEMPO.org conference a while back. It was such an awesome event that they put on in San Diego. I was honored they invited me as speaker.

But, First...

Let's define what POEM stands for in the digital marketing and content realm:

PAID MEDIA: "Paid media refers to publicity gained through advertising"

OWNED MEDIA: "Owned media is defined as communication channels that are within one’s control, such as websites, blogs, or email"

EARNED MEDIA: "Earned media (or free media) refers to publicity gained through promotional efforts other than advertising"

There's more detail on the blog post. See the charts and the strange picture of me here: https://chaosmap.com/blog/owned-earned-paid-media/

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD: iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Learn More From Our Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Social media is awesome, and it's a lot of fun...!

They say: "Jon...no, not really. Not for us. It's not working, we're not making any more sales!"

Not uncommon to hear this, by the way. And, it's probably not your fault.

The thing is - on these broadcasts, I talk a lot about systems and processes and that you must have a clear "why" to the reason you are do the "next thing" and what your objectives are, both short term and long term.

But, if you don't have a lot of experience with this, it can feel like your social media planning and subsequent activity is just "busy-ness", not "business".

While I'm not talking about building a growth plan for the long term here today, you can listen and look at these 26 different ways to change your approach to social media and improve the (buying inclined) behavior of visitors ...pretty quickly.

Plus, it'll help your brand along the way - as you increase the possibility of adding sales and getting bottom line numbers.

Take notes, and if you want to see the entire list, go here: https://chaosmap.com/blog/social-media-tips-more-business-revenue/

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Do you consider yourself a media publishing house? Well, it's time you do!

Here's why...

Listen as I talk about the 4 reasons content (and marketing) matters and how you can 10x that content with very little up front work.

Enter Gary Vee... (Vaynerchuk)

The seed ideas for 10xthecontent.com are pulled from Gary and his team's strategies.

You don't have to make it as complex as that however.

I have made it simple to start, since most folks get overwhelmed easily when it comes to content, content creation, deployment, tracking as well as just building intelligent content strategies.

I often get this question: "Yes, Jon - I understand the importance of content, but I don't have a plan, tried it before and time is my most precious asset!".  

Outside of pure "analysis paralysis" - it's another way you might be looking at sabotaging yourself. Procrastination doesn't help either.

No...

...you just need to start with one CORE piece of content, and your job is "done". (except for the part you have to do it again, but if you love what you do, provide a great service or allow awesome products to be made available, this will REALLY get you pumped up, and you'll be excited to do more!)

Think about the amazing opportunities that exist in our generation and today, online. It's not that long ago since the iPhone came on the market, and it changed everything!

Now it's time for YOU to make your next moves.

Don't wait.

I also share Gary Vee's content model. It's found on Slideshare at https://www.slideshare.net/vaynerchuk/the-garyvee-content-model-107343659

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

This is one very important broadcast, and I hope you take notes too.

It's simple. It's powerful. It's easy.

The end result? Instant Authority. 

It's what you want, your brand wants, and ultimately - what your customers and prospects want.

Find out how you can get started, and what you must avoid to fall into the "doom of procrastination".

And, as always - "TAKE ACTION" and "STOP WHAT'S NOT WORKING".

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Do you feel you're wasting lots of time trying to drive more sales into your organization?

It's not uncommon, but the good news is that there are new ways to improve the sales process after the 'clickers' come to your website.

There's a cool way to improve your sales process and take it to the next level...:

"Live & Automated Chat Systems"

You might be thinking: "Yes, that obvious, we already do that, what else do you have for me...?"

Or, maybe you're in an executive role, and have not considered it... "Jon, tell me more, what do you mean, exactly?"

If this is you, then good - I got something for 'ya!

Today, I talk about considerations for implementing live and "chat bots", which if you have not considered this technology, may be the BIGGEST "leaving money on the table" scenario you've had.

And, I share ideas about ways to improve the technology on your site, if you already have some of this going (good for you!)

[NOTICE] If you need help with this, we (chaosmap.com) have long experience with implementation of Chat Systems, and I personally have a patent pending on a customer support engine used previously at Expedia.com

SET UP A TIME HERE:

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

How Can ONE Marketing Strategy Sell "Snow To Eskimos"? How about selling "Water to a drowning mind", etc? (Hint: The Word Starts With "E")  

Only 3 percent of your ideal customers are actively searching for your product, or are in an active buying mode, according to the author of the Ultimate Sales Machine, Chet Holmes.

For both large and small business, this means that you need to constantly come up with new and creative ways to sell your company’s offerings and try to weed out the other 97%.

Naturally, this can get quite expensive, because “everybody” wants them, and so SEO, PPC prices go up, and hungry marketers will do anything (even use stupid, shady tactics) to get attention and grab marketshare (even for just a short period)

Education-based marketing is a growing solution that is seeing brands provide more information and knowledge surrounding their products and services.

The aim is to sell the solution without explicitly selling it. It will more naturally repel the people not interested, and draw your warmer audience in.

Not convinced?

Then watch this presentation and see the full post on https://chaosmap.com/blog/education-based-sales-tactic/

Interested in getting personally coached by Jon to develop traffic, leads and sales? ➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing